South China Morning Post is the latest news publisher to build its own first-party data platform, which it’s calling Lighthouse. Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2020-06-29 16:45:21 UTC ]
This year has brought forth a renewed optimism in print, but times are still tough for an industry that once had more advertising demand than inventory to sell. Last year, magazine media lost a reported $417.5 million in print ad revenue, a 6.4-percent drop from the previous period. So why... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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Apple's user friendly move is likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data. The post Forget the duopoly, Apple’s anti-tracking moves rattle digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-18 00:00:00 UTC ]
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Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers... Continue reading at Digiday
[ Digiday | 2016-12-13 00:00:00 UTC ]
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Spanish-language broadcaster Univision has bought Gawker Media in an auction for $135 million. That's according to a person familiar with the matter who asked not to be identified because the deal had not been formally announced. The online gossip and news publisher was put on the block in the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2016-08-17 00:00:00 UTC ]
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National Geographic Kids is the latest publisher to jump onto Facebook Messenger bot platform, where since April there have been built 11,000 other bots from brands and publishers. Tina the T-Rex will be alive for just a week as a brand awareness tool to teach kids about dinosaurs. The publisher... Continue reading at Digiday
[ Digiday | 2016-07-22 00:00:00 UTC ]
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Online football network Copa 90 is the latest publisher to create a Facebook Messenger chatbot, in time for the 2016 UEFA European Championships kick-off. The company has grand plans for messaging apps in general, and chief strategy officer James Kirkham believes bots can "100 percent" be... Continue reading at Digiday
[ Digiday | 2016-06-10 00:00:00 UTC ]
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As Facebook has taken on the mantle of content distributor, news publisher and story curator, the world's biggest social media company has ventured into the territory of traditional media companies. Such moves have helped Facebook attract users and advertising dollars -- but they have also... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-19 00:00:00 UTC ]
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As Facebook has taken on the mantle of content distributor, news publisher and story curator, the world's biggest social media company has ventured into the territory of traditional media companies. Such moves have helped Facebook attract users and advertising dollars -- but they have also... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-18 00:00:00 UTC ]
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Springer has become the latest publisher to offer ebook bundles to readers through Vancouver's BitLit. In an announcement made today (7th December), BitLit personnel tell The Bookseller that the new arrangement will add more than 100,000 titles to BitLit's "Shelfie" app. Continue reading at The Bookseller
[ The Bookseller | 2015-12-07 00:00:00 UTC ]
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Snapchat is adding another publisher to its Discover feature with Vox.com set to come aboard Nov. 23. It’s not the first news publisher to get a channel on the messaging app, but like BuzzFeed and Mashable, it’s arguably more mill ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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Facebook launched its Instant Articles product with a select group of prestige publishers last week. Now, others, if they had any reservations before, are determined not to be left behind. Other big-name publishers including Time Inc., Hearst Magazines and CNN are expected to start publishing... Continue reading at Digiday
[ Digiday | 2015-05-18 00:00:00 UTC ]
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The Huffington Post is the latest publisher to give readers more personalized content on article pages. The post How HuffPo woos Facebook hoppers with personalization appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-14 00:00:00 UTC ]
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E-book subscription service Oyster has signed up Bloomsbury as its latest publisher. The US service will now offer more than 1,000 titles published by Bloomsbury in the US, including Anthony Bourdain's Kitchen Confidential, Susanna Clarke's Jonathan Strange and Mr Norrell, and Sarah J Maas'... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Simon & Schuster is the latest publisher in the UK to introduce a refined agency model for e-... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Bonnier children's publisher Hot Key Books has become the latest publisher to join the boom... Continue reading at The Bookseller
[ The Bookseller | 2012-11-22 00:00:00 UTC ]
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Pan Macmillan is the latest publisher to start offering creative writing tutoring. It will begin... Continue reading at The Bookseller
[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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Carlton Books is the latest publisher to jump on the two-wheeled bandwagon, signing a biography... Continue reading at The Bookseller
[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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IDG Enterprise looks to better serve their advertisers with the launch of its Premium Data Services, a portfolio of products that will integrate both first and third party data for ad clients looking to more deeply understand their target audiences. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-15 00:00:00 UTC ]
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Simon & Schuster becomes the latest publisher to settle an antitrust claim by a team of states, while Macmillan, Penguin, and Apple fight on. Continue reading at PC World
[ PC World | 2012-05-18 00:00:00 UTC ]
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