South China Morning Post is the latest news publisher to build its own first-party data platform, which it’s calling Lighthouse. Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2020-06-29 16:45:21 UTC ]
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Digital publishers face the challenges of the power struggle between platforms, fighting for transparency in ad tech and European data privacy regulations. The post ‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-17 00:00:00 UTC ]
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According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at AdWeek
[ AdWeek | 2018-09-20 00:00:00 UTC ]
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Snapchat is launching a new feature with 26 publishers including CNN and NBC Sports. And unlike a lot of platform features, it doesn't require a ton of resources. The post A new Snapchat feature lets publishers create live stories out of users’ posts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-13 00:00:00 UTC ]
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The Publishers’ Association of South Africa (PASA) and its 91 members are under investigation by the country's competition authority over alleged price-fixing on books. Continue reading at The Bookseller
[ The Bookseller | 2018-09-04 00:00:00 UTC ]
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Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing best. Lucia Moses of Digiday reported that publishers in the test group can create up to four... Continue reading at AdWeek
[ AdWeek | 2018-08-31 00:00:00 UTC ]
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The US-based Chronicle Books has introduced a new partnership with Trustbridge Global Media to translate, publish and distribute up to 20 children's titles into Chinese in the first year. The post New Partnership Announced To Publish Chronicle’s Children’s Books in China appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-27 00:00:00 UTC ]
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With a number of British publishing firms looking to expand their operations and sales in the Far East, four of varying sizes reveal the challenges and opportunities of working in China. Continue reading at The Bookseller
[ The Bookseller | 2018-08-22 00:00:00 UTC ]
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When Walgreens launched a new loyalty program for its beauty lines in 2016, it coupled it with an advertising campaign to drive signups. As part of this campaign, it turned to the USA Today Network to reach its target audience: Women. What’s odd about picking the USA Today Network for this... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-23 00:00:00 UTC ]
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Ben Dunn is the latest senior figure to leave Bonnier Publishing after resigning as managing director of its Kings Road Publishing imprint with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2018-07-20 00:00:00 UTC ]
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'What We Were Promised' depicts post-Mao China in a deft debut novel set in Shanghai Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-07-14 00:00:00 UTC ]
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Haven't heard of Daquan or Goalslayin? The teens have, and Snapchat wants to work with the companies behind these social publishing accounts. The post Snapchat moves beyond traditional publishing brands with latest partnerships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-10 00:00:00 UTC ]
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Since nearly doubling the size of the company, Omeda is positioning itself to better serve a range of publishing partners in a variety of ways. The post Omeda’s Aaron Oberman On Data, the State of Publishing and His Company’s Outlook appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-30 00:00:00 UTC ]
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China Literature is at New York Rights Fair this week to bring more Chinese literature to the American market. And Amazon Publishing announces a two-book deal with Patricia Cornwell. The post Industry Notes: China Literature at Rights Fair; Amazon Publishing Signs Patricia Cornwell Series... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-30 00:00:00 UTC ]
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Chartbeat is publishing new data today that shows that more mobile readers are coming to publishers’ sites and apps directly than from social. The post In the post-Facebook era, publishers see increase in direct traffic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-29 00:00:00 UTC ]
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“The project is complex because we are trying to put single sign-on between six companies, 75 apps and hundreds of sites." The post Portugal’s top publishers band together to get users to register and pool data appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-10 00:00:00 UTC ]
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At a special ceremony during the Bologna Book Fair, Macmillan and 21st Century Publishing Group celebrated a new rights deal for Chinese author Cao Wenxuan's book, 'Summer'. The post Macmillan Buys US Rights to Cao Wenxuan’s Latest Book from 21st Century Publishing Group appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-27 00:00:00 UTC ]
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Stung by Facebook’s pushes for Instant Articles, live video and Watch, news publishers are unwilling to bend over backward for the company's latest pitch. The post ‘Everyone was a bit suspicious’: Scarred news publishers are wary of Facebook’s latest Watch gambit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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Most overseas publishers are familiar with the reputation of Tomorrow Publishing House, which was founded 35 years ago and has translated more than 1,000 titles. Credited for putting several local authors—Yang Hongying, Cao Wenxuan, Wu Meizhen, and Yu Yujun, for instance—on the international... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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XJPH’s books featuring Afanti (a Uighur protagonist) and the Mongolian epic Jangar are vivid reminders of what is possible from a publisher located in the vast Chinese interior, which borders eight countries and harbors 47 ethnic groups. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Small but beautiful” is our publishing motto, says editor-in-chief Ma Yuxiu of New Buds. “We have scaled down our annual output in recent years, opting instead to focus our resources on creating unique content.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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