Sourcebooks Forms E-Commerce and Online Marketing Department

The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
News tagged with: #retail partners

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Seven Ways to Monetize Marketing Services Online

“Beyond the banner” is a term that publishers have kicked around for years in terms of digital marketing opportunities. As the number of different channels grows, so does the opportunity to really go beyond the banner but it often requires a significant commitment. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Long Form Journalism Enters the Digital Market

As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

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[ AdWeek | 2020-03-18 20:43:09 UTC ]
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Best Online Book Clubs: 15 Online Clubs to Join in 2020

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Jones departs S&S triggering department restructure

Toby Jones has left his role as Simon & Schuster’s group marketing and publicity director after 18 months. Continue reading at The Bookseller

[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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[ CBC | 2024-04-15 08:00:00 UTC ]
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How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business 

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[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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[ Literrary Hub | 2024-03-04 16:45:28 UTC ]
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RuPaul Launches Author-Owned Online Book Marketplace

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[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
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