Social Traffic Worth Less to Publishers Than Search

There’s no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following individual reporters on Twitter. But it turns out that social media referrals may be worth less to publishers than direct traffic or traffic from search. Continue reading at 'AdWeek'

[ AdWeek | 2011-04-15 00:00:00 UTC ]
News tagged with: #web publishers #direct traffic

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How Bleacher Report is Facebook-proofing its traffic

While other publishers are trying to maximize their Facebook referrals, the site for sports fans goes for a diversified approach. The post How Bleacher Report is Facebook-proofing its traffic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traffic appeared #bleacher report #facebook referrals #sports fans


Student Newspaper Sex Edition Flagged as Explicit By Digital Publisher Issuu

Joining a slew of other student newspapers nationwide, The Spectrum at the University of Buffalo just released its annual sex edition. You can view it through the popular digital publishing platform Issuu — but only if you sign in first and ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-11 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, February 11, 2015

Nominations open for Christian Small Publishers awards; Barbour books recognized. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes #nominations open


February 2015: Top Reviews of Self-Published Books from BlueInk Review

Our January 2015 selection of reviews from BlueInk Review, a service which reviews self-published books. The post February 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review


Delhi Calls: A Look at Publishing in India

The first major trade book fair of any new year marks an important date in most publishers' calendars. Things get rolling this year in New Delhi, where one of the year's first international trade publishing shows gets underway on Saturday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year marks


Self-published Rodgers hits a million in sales

Self-published author Sheila Rodgers has sold a million copies of her ebook Only the Innocent and two sequels, agent Lizzy Kremer has confirmed. Rodgers, who writes under the pen name Rachel Abbott, sold her books through Amazon Kindle after being rejected by literary agents. The first, Only... Continue reading at The Bookseller

[ The Bookseller | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #million copies #rachel abbott #amazon kindle #literary agents #reached number #kindle store


Four Questions for...Hungarian Publisher Sárközy Bence

We spoke with the publisher and co-CEO of Hungary’s nearly four-year-old Libri Publishing House about the shrinking of his local market, why Hungarian readers don't love crime fiction, and the new novel he's recently acquired by a "genius" Hungarian author. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local market #recently acquired


Flipboard moves to the web with plans to host some news publishers' content

After attracting more than 50m monthly readers on tablets and smartphones, US startup smashes down its walled garden and hopes partners will see the potentialFlipboard came to prominence as a news-reading app for tablets and smartphones, attracting more than 50 million monthly active readers by... Continue reading at The Guardian

[ The Guardian | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #reading experience #media companies


Thrillist CEO Ben Lerer: Publishers Must Find Revenue Sources Beyond Advertising

For Thrillist, remnant advertising is non-existent and ads aren't sold programmatically. Instead, the digital publisher embraced ecommerce. That business is now three times the size of its ad business. Continue reading at AdAge.com Continue reading at Advertising Age

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #sold programmatically


Reality Check: Sizing Up VC-Backed Publishers' Prospects

Amid widening concerns that another startup bubble has formed, digital media remains a white-hot market among the private-investment community.Last year, venture capital poured at least $683 million into digital media companies worldwide -- more than twice the $277 million invested in 2013,... Continue reading at Advertising Age

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vc-backed publishers #$683 million #trim costs


What are the Most Searched For Out-of-Print Books?

Madonna's "Sex" had long dominated the list of the top most searched for out-of-print books, but there's a new title on top of the list. The post What are the Most Searched For Out-of-Print Books? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #out-of-print books


Why You Should Attend the St. Gallen Publishing Course in Singapore?

Looking to build the skills to take your publishing career to the next level? The St. Gallen International Publishing Course in Singapore may be for you. The post Why You Should Attend the St. Gallen Publishing Course in Singapore? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gallen publishing #publishing career


European publishers assess the threat of ad blocking

We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking


Publishers See Little Impact after Heaven Book Recant

Evangelical publishers are predicting little impact on sales and plans for future books about round trips to the hereafter following the admission by Alex Malarkey that the story he told in 'The Boy Who Came Back from Heaven' is false. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future books #alex malarkey


Getting Serious about Spanish-Language Publishing

This column marks the start of PW’s monthly coverage of the Spanish-language book market in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish-language publishing


Penguin is PRH's 'biggest social media brand'

Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporate news #twitter channels


How European publishers set their tech priorities for the year

European executives from Mashable, Quartz, Dennis, RTE and Sanoma share their tech priorities for the coming year. The post How European publishers set their tech priorities for the year appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming year #year appeared


How top publishers are using Snapchat

A few days into Snapchat Discover, we checked in on how publishers are approaching the feature. The post How top publishers are using Snapchat appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top publishers #snapchat discover #snapchat appeared


PRH shifts consumer social media to Penguin brand

Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin brand #corporate news #twitter channels #random house


Harper Lee's second novel to be published this summer

Publisher Harper announced Tuesday that "Go Set a Watchman," a novel the Pulitzer Prize-winning author completed in the 1950s and put aside, will be released July 14. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee