Social Traffic Worth Less to Publishers Than Search

There’s no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following individual reporters on Twitter. But it turns out that social media referrals may be worth less to publishers than direct traffic or traffic from search. Continue reading at 'AdWeek'

[ AdWeek | 2011-04-15 00:00:00 UTC ]
News tagged with: #web publishers #direct traffic

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Publishers, filmmakers and gamers to pair at LBF

The London Book Fair (LBF) will seek to pair publishers with other media companies at a Creative Industries Day. On Thursday 16th April at Olympia, LBF will host the day, which aims to boost partnerships and generate collaboration between publishers and other companies such as games... Continue reading at The Bookseller

[ The Bookseller | 2015-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies


Michael Joseph to publish Jojo Moyes sequel

Michael Joseph will publish a new book by Jojo Moyes this autumn, a sequel to her novel Me Before You. After You, which will be published in ebook and hardback on 24th September, will pick up the story of Lou and her family, and the Traynors. UK and Commonwealth rights were signed from Sheila... Continue reading at The Bookseller

[ The Bookseller | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael joseph #jojo moyes #24th september #sheila crowley #curtis brown


In the “Web vs. Apps” Debate for Online Publishers, Apps Are on a Run

It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native apps #online publishers #news outlets


US publisher Lerner acquires Egmont USA’s list

Minneapolis-based Lerner Publishing Group has acquired nearly 100 Egmont USA titles, following Egmont’s decision to close its US office. Lerner said it has published Egmont’s remaining US assets, including books by Ilsa J Bick, Patrick Jennings, Jon and Pamela Voelkel, Lex Thomas and Len... Continue reading at The Bookseller

[ The Bookseller | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including books #len vlahos #carolrhoda lab #darby creek #millbrook press


Transworld to publish first travel book from Bryson in 15 years

Bill Bryson’s first travel book in 15 years will be published by Transworld in autumn. The Road to Little Dribbling: More Notes from a Small Island will be a new journey around Britain by the writer. The book was announced today (26th February) at the Penguin Random House sales conference. Continue reading at The Bookseller

[ The Bookseller | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bill bryson #travel book #small island


4 Ways Publishers Are Using Data Today

Everyone talks about data, but are they using it correctly? The post 4 Ways Publishers Are Using Data Today appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data today


Campbell Newman memoir rejection not political, says publisher

University of Queensland Press denies author Gavin King’s allegation the book was rejected because Newman’s government axed the Premier’s Literary AwardsThe University of Queensland Press has rejected Campbell Newman’s proposed tell-all memoir.The book’s author, Gavin King, claimed UQP knocked... Continue reading at The Guardian

[ The Guardian | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary awards


Money, mobile and maturing brands: What else is keeping publishers up at night?

As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday

[ Digiday | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #town hall #digital world #longer apply #sponsor content


Why the future of digital publishing is like cable TV

The future of platforms like Facebook and Twitter is like cable providers, and publishers will be like networks, publishing content directly on platforms -- and relying on the platforms, to a large extent, for monetization. Jon Steinberg, CEO of North America of Daily Mail, sees Snpachat... Continue reading at Digiday

[ Digiday | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jon steinberg #daily mail #publish directly


Medical Publisher Launches Lifestyle Magazine for Docs

Physicians' Life—an upscale lifestyle title for doctors—will be launching in May. The magazine is backed by Slack Inc., a publisher that's noted for its professional medical media, not consumer titles. The post Medical Publisher Launches Lifestyle Magazine for Docs appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer titles


Bloomsbury signs self-published DaCosta

Bloomsbury is to publish City of Fae by self-published author Pippa DaCosta on its digital imprint, Bloomsbury Spark. The ebook (£3.99) is a new adult urban fantasy about a character named Alina and what happens when the fae (fairy) high queen tries to claim London as her own. Continue reading at The Bookseller

[ The Bookseller | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital imprint


BBC future report: collaborate with regional newspaper publishers

MPs urge public service broadcaster to back commercial press with licence fee moneyAre we about to see the BBC and the regional press, to use my colleague John Plunkett’s endearing phrase, “getting into bed with each other”?Clearly, the MPs want to see the public service broadcaster and... Continue reading at The Guardian

[ The Guardian | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local newspapers #licence fee


Facebook's Most-Shared Publisher to Start Paying Its Quiz Makers

Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become... Continue reading at Advertising Age

[ Advertising Age | 2015-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook -- #editorial staff


Teen novelists: the perils and positives of publishing early

Helena Coggan is only 15, and yet her debut novel has all the assurance of a writer in mid-stride. If young writers can overcome the stare of the blank page – and take care with characterisation – they can stand as an inspiration to allHelena Coggan’s debut, The Catalyst, is an accomplished... Continue reading at The Guardian

[ The Guardian | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helena coggan #young writers #blank page


Works In Translation: If They Publish Them, Will They Buy Them?

Tom Chalmers, managing director of IPR License, talks about some of the strongest markets for selling works in translation right now. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom chalmers #ipr license


Amazon to Publish First Titles from Kindle Scout

Amazon opens pre-ordering for the first 10 titles coming from its crowdsourced publishing platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle scout


Readerlink Buys B&T Publishing, Warehouse Units

Readerlink Distribution Services has acquired the Baker & Taylor Publishing Group and Baker & Taylor Marketing Services U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-23 00:00:00 UTC ]
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OpenBooks: A Self-Publishing Bookstore Where You Read First, Pay Later

With Poland's OpenBooks.com readers can download and read self-published books for free and decide to pay for them only if they want. The post OpenBooks: A Self-Publishing Bookstore Where You Read First, Pay Later appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-23 00:00:00 UTC ]
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Publishers bypass literary agents to discover bestseller talent

Cutting out the middlemen of the literary world can lead to the discovery of acclaimed authors such as Andrea BennettPublishers are playing literary agents at their own game, seeking out new talent for themselves and cutting out the industry’s powerful middlemen.Executives within HarperCollins,... Continue reading at The Guardian

[ The Guardian | 2015-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary world #acclaimed authors #jonathan cape #tinder press


Social media conference ahead of Digital Minds

The London Book Fair (LBF) is extending its Publishing for Digital Minds conference, with the first social media conference to focus on trends in global publishing. The virtual conference, named “Around the World in 8 Hours”, will take place throughout the day from 9 a.m. on 18th March across... Continue reading at The Bookseller

[ The Bookseller | 2015-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global publishing #digital minds #virtual conference #18th march