Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. Starbucks had the best-performing quick-serve restaurant (QSR) social clip from Sept. 22 to Sept. 29, inspiring 105,600 likes and comments from followers on the platform. Since April, when it also had a winning video, the company's Instagram legions have grown from 2.3 million to 3.1 million. The Shareablee/Adweek chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows) that appear every week and showcase the best branded effort. Two wildcard niches are always sprinkled in, and we've chosen QSRs and magazines for this week's edition. Check out Starbucks' fast-paced clip and the other winners' videos while seeing what kind of reach the brands accomplished. Continue reading at 'AdWeek'
[ AdWeek | 2014-10-03 00:00:00 UTC ]
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The new section of the Wizarding World of Harry Potter theme park at Universal Studios is expected to represent the Diagon Alley shopping area frequented by the wizarding world in the books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
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Nathan Filer, winner of the Costa Book of the Year with his debut novel The Shock of the Fall, says he was "shocked and delighted" as the announcement was made. Continue reading at BBC News
[ BBC News | 2014-01-29 00:00:00 UTC ]
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Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine... Continue reading at AdWeek
[ AdWeek | 2014-01-27 00:00:00 UTC ]
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The past few years have seen a resurgence of independent booksellers, with new shops opening in communities that haven’t previously had many bookstores, or that had only Borders outlets—until the chain went under in 2011. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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The court overseeing the Chapter 7 liquidation of Good Enterprises has approved a motion allowing Simon & Schuster to continue distributing the Good Books titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-21 00:00:00 UTC ]
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A lengthy filing posted on January 10 in the U.S. Bankruptcy Court for Eastern Pennsylvania provides a glimpse of some of the inner workings of Good Enterprises (the parent company of Good Books), which filed for Chapter 7 liquidation on December 11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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The fact a delegation is visiting the UK over the hostile response to the Guardian's reporting of the Snowden leaks, as well as the royal charter, should sound alarm bellsThis week, the World Association of Newspapers and News Publishers has dispatched a delegation of editors and publishers from... Continue reading at The Guardian
[ The Guardian | 2014-01-15 00:00:00 UTC ]
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This month, Dan Kois, David Haglund, and Emily Bazelon discuss James McBride’s National Book Award winner for fiction, The Good Lord Bird. The novel makes a farcical cross-dressing comedy of John Brown’s raid on Harpers Ferry, paints Frederick Douglass as a drunken letch, and generally takes an... Continue reading at Slate
[ Slate | 2014-01-10 00:00:00 UTC ]
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The unnamed protagonist in Jack London's 'To Build a Fire' gets into trouble while hiking in the frozen Yukon with his dog. Widely considered to be London’s best short story, 'To Build a Fire' captures the cold with painful accuracy. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-08 00:00:00 UTC ]
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Christine Shubert, the trustee overseeing the Chapter 7 proceedings of Good Enterprises, has asked the bankruptcy court to give Good Books’ distributor, Simon & Schuster, the authority to continue to sell the company’s titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
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New data from NPD suggests that Chromebooks accounted for 21 percent of all commercial notebook sales. Continue reading at AllThingsD
[ AllThingsD | 2013-12-29 22:12:57 UTC ]
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This reader loves the Guardian's women contributors and is convinced that Tim Dowling's column is written by her dadI'm 25 and from Northumberland, though I have lived in London for the past six years. I first moved to the city to study, and I now work at Slightly Foxed, an independent... Continue reading at The Guardian
[ The Guardian | 2013-12-28 00:00:00 UTC ]
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The bankruptcy judge overseeing the Chapter 7 proceedings of Good Enterprises has granted the company an extension until January 13 to file various statements and schedules. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-20 00:00:00 UTC ]
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If Jackie French gets her way the nation's children's books will be a lot stickier and messier. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-12-20 00:00:00 UTC ]
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Good Enterprises, whose holdings include the cookbook publisher Good Books, filed voluntary Chapter 7 bankruptcy December 10 and is preparing to liquidate the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-11 00:00:00 UTC ]
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Media conglomerate E.W. Scripps is expanding into the digital video game with the acquisition of Newsy, a five-year-old video news startup that produces content for Web and mobile platforms. The deal, in which Scripps is paying $35 million for the startup, is expected to close on Jan. 1. In a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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Regnery's children's publishing program has acquired a five-year license with Peanuts Worldwide, and will feature Snoopy and the rest of the Peanuts gang in books about American history, heroes, government, and civics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-04 00:00:00 UTC ]
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The group Improv Everywhere sent an 11-year-old dressed as Harry Potter to Penn Station to ask commuters and workers where he could find Platform 9 3/4. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-27 00:00:00 UTC ]
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Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age
[ Advertising Age | 2013-11-26 00:00:00 UTC ]
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CNN has snatched up Bloomberg's digital video czar. Starting on Dec. 2, Chris Berend lands at CNN as the company's new vp of digital video development. Berend was most recently head of video for the Bloomberg Media Group, where he helped guide the company as it looked to significantly ramp up... Continue reading at AdWeek
[ AdWeek | 2013-11-25 00:00:00 UTC ]
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