Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. Starbucks had the best-performing quick-serve restaurant (QSR) social clip from Sept. 22 to Sept. 29, inspiring 105,600 likes and comments from followers on the platform. Since April, when it also had a winning video, the company's Instagram legions have grown from 2.3 million to 3.1 million. The Shareablee/Adweek chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows) that appear every week and showcase the best branded effort. Two wildcard niches are always sprinkled in, and we've chosen QSRs and magazines for this week's edition. Check out Starbucks' fast-paced clip and the other winners' videos while seeing what kind of reach the brands accomplished. Continue reading at 'AdWeek'
[ AdWeek | 2014-10-03 00:00:00 UTC ]
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With many more authors appealing direct to the public by releasing their novels themselves over the internet, are any of them able to make money? Continue reading at BBC World
[ BBC World | 2013-08-22 00:00:00 UTC ]
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The internet and new technology is making a dream of being an author a reality for many writers. Online self-publishing - bypassing agents and publishing houses is now a fast-growing sector. Continue reading at BBC World
[ BBC World | 2013-08-21 00:00:00 UTC ]
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#publishing houses
Ron Burgundy will be the name behind a book titled 'Let Me Off at the Top: My Classy Life and Other Musings.' Ron Burgundy is Will Ferrell's alter ego in the 2004 film 'Anchorman: The Legend of Ron Burgundy.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-15 00:00:00 UTC ]
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Time Inc. invested heavily in video initiatives under Laura Lang, but even as the company prepares to transfer leadership to new CEO Joe Ripp, the medium remains a priority. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
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Author Ben Wilson talks to the BBC's Nick Higham about his book charting the British Navy's history Continue reading at BBC News
[ BBC News | 2013-07-31 00:00:00 UTC ]
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Hipstamatic Oggl app users might want to rethink those subscriptions. Select Windows Phone 8 imaging apps, such as Instance, may no longer be able to upload images to Instagram's photo sharing service. According to a spokesperson's comment published on The Verge, the site has updated its API,... Continue reading at Engadget
[ Engadget | 2013-07-30 00:00:00 UTC ]
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As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman explains who should be TV's next smash hit superheroes. Continue reading at AdWeek
[ AdWeek | 2013-07-25 00:00:00 UTC ]
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The Bookshop Band write songs inspired by the books of visiting authors like The Unlikely Pilgrimage of Harold Fry's Rachel Joyce. Continue reading at BBC News
[ BBC News | 2013-07-22 00:00:00 UTC ]
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Gerard Jones, author of 'Men of Tomorrow: Geeks, Gangsters, and the Birth of the Comic Book,' explains the origins of comic books, the hardships they went through, and where they are apt to go next. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-20 00:00:00 UTC ]
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'Saving Mr. Banks' stars Tom Hanks as Walt Disney and Emma Thompson as 'Poppins' author P.L. Travers in the story of how the children's book became a Disney film. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-17 00:00:00 UTC ]
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JK Rowling has secretly written a crime novel under the guise of male debut writer Robert Galbraith. Continue reading at BBC World
[ BBC World | 2013-07-15 00:00:00 UTC ]
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Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video. The tactic, which uses a system ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
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"Why, sometimes I've believed as many as six impossible things before breakfast." ― Lewis Carroll, Alice in Wonderland I've been to see ALICE -- though there was no looking glass to jump through, just a retina scanner and one very long elevator ride down into the earth. I've toured a CMS... Continue reading at Engadget
[ Engadget | 2013-07-03 00:00:00 UTC ]
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Paula Deen was supposed to release "Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up" in October. But Ballantine Books canceled the release, even though it was already No. 1 in pre-orders on Amazon. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-02 00:00:00 UTC ]
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Rupert Murdoch's media empire News Corp is in the process of being split into separate publishing and entertainment companies. Continue reading at BBC World
[ BBC World | 2013-06-28 00:00:00 UTC ]
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German publishers will disappear from Google News on Aug. 1 unless they opt in to the service as Google seeks to comply with a new German law. But the publishers said on Monday that this is not good enough, they want a share in Google's revenue.The law will come into effect on Aug. 1 and gives... Continue reading at PC World
[ PC World | 2013-06-25 00:00:00 UTC ]
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Magnify, a video distribution and curation startup, has raised $1 million from a group of investors that includes TED conference producer Chris Anderson and Chris Kelly, Facebook's former chief privacy officer. Magnify, which has previously raised $4.2 million over five years, helps publishers... Continue reading at AllThingsD
[ AllThingsD | 2013-06-24 00:00:00 UTC ]
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#video distribution
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Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
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#digital space
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Hobby titles are proving to be fertile ground for video. Kalmbach Publishing's Model Railroader is the latest to expand its offerings, launching a paid video subscription site to its compliment the 79-year-old brand. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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