Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by publishing partners, including Hearst, Vice, BuzzFeed, NBC Universal, ESPN and others, through its self-serve ad platform.This is Snapchat's version of premium programmatic advertising, known in the industry as a private marketplace, and it melds the automated parts of digital ad buying with the control associated with more manual advertising services. Until now, if brands wanted ads to appear alongside specific publishers' content in Snapchat they had to go through the old-fashioned insertion order method. Brands could already buy Snapchat inventory through the platform's ad tech, but that previously didn't let them select specific publishers, or give publishers control over elements such as pricing. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
News tagged with: #ad inventory #publishing partners #including hearst #nbc universal #ad tech

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Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #sponsorship revenue #publishing summit

New ALA Data Shows Book Challenges Still Surging

Ahead of Banned Books Week, the ALA reported 695 attempts to censor library materials between January 1 and August 31, 2023, and 1,915 unique titles challenged—a 20% jump over last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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Private Equity Took Over a Publishing House, and They’re Giving Workers a Stake. What?

The investor behind the Simon & Schuster deal explains what he’s really up to. Continue reading at Slate

[ Slate | 2023-09-19 09:50:00 UTC ]
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Russell Brand publisher pauses all future books with comedian

Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian

[ The Guardian | 2023-09-18 14:31:47 UTC ]
More news stories like this | News stories tagged with: #future books #russell brand #future publishing #sexual assault #pan macmillan #self-help book

Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly

Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age

[ Advertising Age | 2023-09-15 18:24:18 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen names #macroeconomic news #nielsen

Oxford University Press Opens Topical Interdisciplinary Research Tool

A cross-disciplinary approach is planned for Oxford University Press' newly announced "Intersections" online academic resource. The post Oxford University Press Opens Topical Interdisciplinary Research Tool appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-08 22:06:03 UTC ]
More news stories like this | News stories tagged with: #newly announced #oxford university press

Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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German Chancellor, Slovenian President To Open Frankfurt

The invitational opening of the 75th edition of Frankfurter Buchmesse and its Guest of Honor Slovenia pavilion is set for October 17. The post German Chancellor, Slovenian President To Open Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-05 13:56:07 UTC ]
More news stories like this | News stories tagged with: #75th edition #frankfurter buchmesse

US Copyright Office opens public comments on AI and content ownership

The US Copyright Office (USCO) wants your thoughts on generative AI and who can theoretically be declared to own its outputs. The technology has increasingly commanded the legal system’s attention, and as such office began seeking public comments on Wednesday about some of AI’s thorniest issues... Continue reading at Engadget

[ Engadget | 2023-08-31 17:02:25 UTC ]
More news stories like this | News stories tagged with: #rising number #published works #sarah silverman #class-action lawsuit #memoir #graphic novel

Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age

[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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Fall Regionals 2023: Bookselling Shows Usher in Fall

Booksellers, exhibitors, and authors alike can expect a mix of business and camaraderie at this year's fall trade shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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‘A tired old show’: Friends writer claims cast deliberately ruined jokes

Patty Lin says that Jennifer Aniston, Courteney Cox, Matthew Perry and co forced rewrites of gags they didn’t like by performing them badlyFriends may have been a worldwide smash hit that made megastars of its cast, but – according to one of its writers – the actors weren’t always trying their... Continue reading at The Guardian

[ The Guardian | 2023-08-24 10:34:01 UTC ]
More news stories like this | News stories tagged with: #jennifer aniston #matthew perry #memoir

‘Get out of my house!’: Kansas paper co-owner confronted police during raid, video shows

Joan Meyer, who died a day after raid, shouted at six officers who searched her home in incident that has drawn national scrutinyNewly released video shows the 98-year-old mother of a Kansas newspaper publisher confronting police officers as they searched her home in a raid that has drawn... Continue reading at The Guardian

[ The Guardian | 2023-08-22 23:04:32 UTC ]
More news stories like this | News stories tagged with: #video shows

How did Suits become America’s most-watched TV show of the summer?

The 2010s legal drama has broken records since hitting US Netflix, shining light on viewing patterns in a fragmented television landscapeSince I work in the business of talking television, I am often asking people what they’re watching. And this summer, the predominant answer – usually in the... Continue reading at The Guardian

[ The Guardian | 2023-08-17 18:02:26 UTC ]
More news stories like this | News stories tagged with: #shining light #guilty pleasure #recently arrived #meghan markle #single week #breaking bad #cable tv #nielsen

Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms

Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps. Continue reading at Advertising Age

[ Advertising Age | 2023-08-17 14:00:00 UTC ]
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Prince Harry and Meghan buy film rights to Canadian author Carley Fortune's romantic novel

A Canadian author says a production company belonging to the Duke and Duchess of Sussex has bought the screen rights for her romantic novel. Continue reading at CBC

[ CBC | 2023-08-08 18:39:04 UTC ]
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Simon and Schuster is Being Sold to a Private Equity Firm for $1.6 Billion

The 99-year-old publishing company is being sold to private equity firm KKR for $1.62 billion. The original sale to PRH was for $2.2 billion. Continue reading at Book Riot

[ Book Riot | 2023-08-08 13:23:36 UTC ]
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Paramount Global sells Simon & Schuster to private equity firm KKR. Here’s what to know

The sale comes after Paramount failed to sell the book publishing giant to Penguin Random House. Iconic American publishing company Simon & Schuster has a new owner. On Monday, the publisher was acquired by private equity firm KKR in a $1.62 billion deal. Here’s what you need to know.Read... Continue reading at Fast Company

[ Fast Company | 2023-08-08 08:50:00 UTC ]
More news stories like this | News stories tagged with: #american publishing #book publishing

Simon & Schuster purchased by private equity firm KKR for $1.62 billion

Simon & Schuster has been sold to the private equity firm KKR, months after a federal judge blocked its purchase by rival publisher Penguin Random House because of concerns that competition would shrink the book market Continue reading at ABC News

[ ABC News | 2023-08-08 02:22:18 UTC ]
More news stories like this | News stories tagged with: #simon schuster #book market #publisher penguin