Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the occasion to subtly throw shade at rival Instagram. As Ad Age’s Garett Sloane writes, the campaign is called “Real Friends,” and it focuses on friendships between people who use the messaging app to bond in fun ways. Snapchat is hoping to build on the strong user growth it’s seen recently. And it’s getting its message out on billboards, digital, broadcast, print—and on Instagram, which is less about building "real" relationships and more about presenting an idealized, carefully curated vision of your life. As Sloane reports, Snapchat paid Instagram influencers to post inspirational quotes about friendship that are part of its ad campaign. Such as this one from singer-songwriter Joan Jett: “You don’t lose when you lose fake friends.” Touché. Edelman drops a client that runs border detention centers Ogilvy has reportedly faced an internal backlash from employees upset about its work for U.S. Customs and Border Protection. Now The New York Times reports Edelman has been caught up in a similar controversy, and it says it has resigned the client. The client was GEO Group, a private, Florida-based company that has contracts to run U.S. detention centers for immigrants. The PR giant had... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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Salon du Livre in Paris will open for four days on 16th March with a notable new addition... Continue reading at The Bookseller
[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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Associated Press - Three of Christopher Hitchens' most contentious books are coming back into print, and debuting in digital form.Twelve, an imprint of the Hachette Book Group, announced Thursday that books on three of Hitchens' favorite enemies—Bill Clinton, Henry Kissinger and Mother... Continue reading at Crains New York
[ Crains New York | 2012-03-02 00:00:00 UTC ]
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In early January, Apple released iBooks Author, a groundbreaking drag-and-drop ebook authoring environment that promises to democratize the production of complex, structured books, notably including textbooks. But iBooks Author could also presage something else: the eclipse of open ebook standards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-27 00:00:00 UTC ]
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Stora Enso has announced a restructuring plan that aims to cut costs in its annual magazine paper operation by about $63.6 million by third quarter 2013, with the goal of improving efficiency and productivity. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Hachette parent company Lagardere has reported a 5.9% fall for net sales in its Publishing... Continue reading at The Bookseller
[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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Academics have called for a boycott of publisher Elsevier, saying it is involved in "the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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Matteo Berlucchi, chief executive of the social e-retailer Anobii, has urged publishers to drop... Continue reading at The Bookseller
[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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As the internet pats itself on the back for protesting SOPA and changing the minds of a handful of U.S. Senators, file-sharing site Megaupload has been brought down in one of the largest copyright infringement cases of all time. Seven individuals and two international corporations have been... Continue reading at Betanews
[ Betanews | 2012-01-20 00:00:00 UTC ]
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The Public Lending Right (PLR) payment made to authors by government each time their books are... Continue reading at The Bookseller
[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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News Corp. Chairman Rupert Murdoch is talking nonsense, according to Google. Murdoch, a Twitter user for only the past several weeks, used the service to fire a barrage of accusations Saturday night against President Obama and Google. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-16 00:00:00 UTC ]
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Waterstones is reverting to its original logo in the Baskerville serif font and dropping its... Continue reading at The Bookseller
[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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An MP has joined the Bookseller Association's calls for the government to respond to the Mary... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Waterstone's m.d. James Daunt has called for the government to intervene over tax rates, as... Continue reading at The Bookseller
[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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HarperCollins and Canongate have backed Fabers Stephen Pages calls for a new... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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Sales and profit have fallen in the last year at book wholesaler Gardners but the company said it... Continue reading at The Bookseller
[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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Midpoint Trade has rolled out a new upgraded Web site, called Midpoint Access, with a focus on providing more sales transparency to its distribution clients. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-28 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 08/11/2011 - 10:15 Lagardère Publishing has reported a net sale decrease of 2.5% on a like-for-like basis in its third quarter, attributing the drop to weaker sales in English-speaking countries and the "impact of ebooks". read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-08 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 01/11/2011 - 15:15 The International Publishers Association has called for the immediate release of its Freedom to Publish prizewinner in Istanbul following his incarceration by the Turkish authorities. Ragip Zarakolu, the current chairman of... Continue reading at The Bookseller
[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 28/10/2011 - 08:10 Author Nick Hornby wants to establish a national network of story centres for children, following a successful first year for the Ministry of Stories in Hoxton, London, which Hornby co-founded with Lucy Macnab and Ben Payne.... Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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#nationwide network