Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the occasion to subtly throw shade at rival Instagram. As Ad Age’s Garett Sloane writes, the campaign is called “Real Friends,” and it focuses on friendships between people who use the messaging app to bond in fun ways. Snapchat is hoping to build on the strong user growth it’s seen recently. And it’s getting its message out on billboards, digital, broadcast, print—and on Instagram, which is less about building "real" relationships and more about presenting an idealized, carefully curated vision of your life. As Sloane reports, Snapchat paid Instagram influencers to post inspirational quotes about friendship that are part of its ad campaign. Such as this one from singer-songwriter Joan Jett: “You don’t lose when you lose fake friends.” Touché. Edelman drops a client that runs border detention centers Ogilvy has reportedly faced an internal backlash from employees upset about its work for U.S. Customs and Border Protection. Now The New York Times reports Edelman has been caught up in a similar controversy, and it says it has resigned the client. The client was GEO Group, a private, Florida-based company that has contracts to run U.S. detention centers for immigrants. The PR giant had... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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The Bookseller is calling for authors to pen an “ode to booksellers” as part of a celebration of the trade during a time when high-street bookshops are unable to open their doors. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 20:12:04 UTC ]
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Hustler magazine publisher Larry Flynt Jr., the self-described "smut peddler who cares" who used his pornography empire and flair for the outrageous to push the limits of free speech, has died at the age of 78. Continue reading at CBC
[ CBC | 2021-02-11 02:25:53 UTC ]
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Leaders of Frankfurter Buchmesse and the Börsenverein, supported by the Independent Publishers Association, condemn the killing. The post Lebanon: Calls for Investigation Follow Publisher Lokman Slim’s Murder appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-08 05:43:34 UTC ]
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Snapchat is marking Black History Month with a host of in-application features and tools honoring the theme of Black excellence. Snapchatters will have access to Bitmoji, creative tools and lenses highlighting the creativity of Black artists and lens creators on the platform. Black History Month... Continue reading at AdWeek
[ AdWeek | 2021-02-03 22:50:53 UTC ]
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CILIP, the Chartered Institute of Library & Information Professionals, has called for planned cuts to the National Library of Wales to be abandoned, ahead of a debate in the Senedd today (3rd February). Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 06:32:21 UTC ]
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The Authors Guild and other writers' groups in the US have written a letter to the Department of Justice to block Bertelsmann's takeover of Simon & Schuster. Continue reading at The Bookseller
[ The Bookseller | 2021-02-01 03:48:32 UTC ]
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Charles M. Blow's "The Devil You Know" argues that African Americans should return to the South. Continue reading at The Washington Post
[ The Washington Post | 2021-01-29 07:15:37 UTC ]
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Children's indie Nosy Crow is mounting an open call for submissions from writers of colour to broaden its picture books list. Continue reading at The Bookseller
[ The Bookseller | 2021-01-21 11:03:39 UTC ]
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Pearson has reported group sales fell 10% in 2020 in its January trading update, reflecting the continuing impact of Covid. Continue reading at The Bookseller
[ The Bookseller | 2021-01-19 21:27:03 UTC ]
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More than 500 book industry professionals have added their names to a call for publishers not to sign up veterans of the departing president’s governmentFive-hundred American authors and literary professionals have signed a letter calling on US publishers not to sign book deals with members of... Continue reading at The Guardian
[ The Guardian | 2021-01-19 16:25:50 UTC ]
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Bookstore sales were $485 million in November, down from $618 million in November 2019, according to figures from the U.S. Census Bureau. The 21.5% decline was the smallest monthly drop since spring. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-19 05:00:00 UTC ]
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My assignment was to offer a survey course on the history of English literature in northeast China. I was paired with a young American teacher sponsored by the United Nations who was to teach phonetics and oral expression. We taught six days a week, and every Wednesday afternoon our students... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-15 09:49:40 UTC ]
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A collection of works by the 19th-century philosopher Arthur Schopenhauer takes on new meaning today. Continue reading at The Washington Post
[ The Washington Post | 2021-01-13 15:00:00 UTC ]
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French publishers’ print book sales probably dropped by only 2% in 2020 when compared to the year before, according to preliminary figures provided by Vincent Montagne, president of the French Publishers Association (Syndicat National de l’Edition, SNE). Continue reading at The Bookseller
[ The Bookseller | 2021-01-11 12:59:19 UTC ]
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Love YA book covers? You'll want to follow these YA book cover artists and designers on Instagram for a peek behind the scenes. Continue reading at Book Riot
[ Book Riot | 2021-01-11 11:33:00 UTC ]
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Simon & Schuster says it ‘cannot support senator after his role in what became a dangerous threat to our democracy and freedom’Publishers have cancelled a planned book by Senator Josh Hawley, who objected to Joe Biden’s presidential election win and backed baseless claims that the vote was... Continue reading at The Guardian
[ The Guardian | 2021-01-08 05:50:17 UTC ]
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AS SOON AS I picked up Dan Chiasson’s latest book of poetry, The Math Campers, I was immediately drawn into a collaborative experience in which writer and reader make meaning together. Chiasson’s lyrical ruminations can take the form of a “choose your own adventure,” but the poet skillfully... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2021-01-06 18:00:18 UTC ]
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Blackwell's is the latest bookseller to announce it has closed its stores during the new lockdown and will not be offering click and collect, with the exception of its Oxford branch. Continue reading at The Bookseller
[ The Bookseller | 2021-01-06 09:24:14 UTC ]
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Havas has named new executive client and strategy leaders in its Chicago office heading into 2021, hiring Lilia Arroyo Flores as chief strategy officer and Maisha Pearson as chief client officer. "Our clients' business needs are constantly changing--now more than ever--with strategy and... Continue reading at AdWeek
[ AdWeek | 2020-12-17 15:30:20 UTC ]
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News and Events Photo by Wendy Call / www.wendycall.com Deadline for Applications: Thursday, January 7, 2021 Call for Applications: Two series co-editors, one with expertise in Asian literatures and one with expertise in Middle Eastern and/or... Continue reading at World Literature Today
[ World Literature Today | 2020-12-09 14:16:34 UTC ]
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