Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the occasion to subtly throw shade at rival Instagram. As Ad Age’s Garett Sloane writes, the campaign is called “Real Friends,” and it focuses on friendships between people who use the messaging app to bond in fun ways. Snapchat is hoping to build on the strong user growth it’s seen recently. And it’s getting its message out on billboards, digital, broadcast, print—and on Instagram, which is less about building "real" relationships and more about presenting an idealized, carefully curated vision of your life. As Sloane reports, Snapchat paid Instagram influencers to post inspirational quotes about friendship that are part of its ad campaign. Such as this one from singer-songwriter Joan Jett: “You don’t lose when you lose fake friends.” Touché. Edelman drops a client that runs border detention centers Ogilvy has reportedly faced an internal backlash from employees upset about its work for U.S. Customs and Border Protection. Now The New York Times reports Edelman has been caught up in a similar controversy, and it says it has resigned the client. The client was GEO Group, a private, Florida-based company that has contracts to run U.S. detention centers for immigrants. The PR giant had... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-31 10:11:28 UTC ]
Trade group calls for the measurement giant to propose an alternative method to reporting viewing metrics. Continue reading at Advertising Age
[ Advertising Age | 2020-07-20 13:00:00 UTC ]
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Around 35% of regular bookshop customers are unsure about returning to bricks and mortar premises now lockdown has eased, according to a survey by Nielsen. Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 09:56:49 UTC ]
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Nielsen Book's extensive survey of India's consumer behavior in and after lockdowns reveals shifts in the time spent reading–and listening–for publishers. The post Coronavirus Impact: Nielsen Book India on Readers in the Pandemic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-15 14:45:54 UTC ]
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After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek
[ AdWeek | 2020-07-10 20:36:48 UTC ]
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During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek
[ AdWeek | 2020-07-10 15:04:30 UTC ]
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Book sales fell 11% by volume year-on-year in the second quarter of 2020, estimates by Nielsen suggest, although there have been gains on 2019 since bookshops reopened. Continue reading at The Bookseller
[ The Bookseller | 2020-07-05 21:42:39 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. Continue reading at Advertising Age
[ Advertising Age | 2020-06-24 22:02:37 UTC ]
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June 2020's upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional sphere, there's not an industry that hasn't felt the impact of the latest iteration of the Black Lives Matter movement. That's why this year's... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:33:03 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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Reni Eddo-Lodge's Why I'm No Longer Talking to White People About Race (Bloomsbury) has notched up a second week as the UK Official Top 50 number one, selling 34,211 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 13:15:03 UTC ]
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Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller
[ The Bookseller | 2020-06-19 11:00:02 UTC ]
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Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 19:58:31 UTC ]
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Why I’m No Longer Talking to White People About Race wins landmark ranking in the wake of worldwide Black Lives Matter protestsReni Eddo-Lodge has become the first black British author to take the overall No 1 spot in the UK’s official book charts.Eddo-Lodge’s Why I’m No Longer Talking to White... Continue reading at The Guardian
[ The Guardian | 2020-06-16 14:00:03 UTC ]
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When industry veterans Yadira Harrison and Shannon Simpson Jones founded Verb, a brand consultancy/experiential agency hybrid, in 2018, they combined talents to offer clients expertise for mainstream and multicultural campaigns. In two years, the co-founders have overseen creative campaigns and... Continue reading at AdWeek
[ AdWeek | 2020-06-12 18:35:15 UTC ]
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While startup accelerators are working to ensure existing companies stay afloat during the coronavirus pandemic, they're also shepherding in the next generation of businesses. The Tampa Bay Wave revealed its latest TechDiversity cohort, which is comprised of startups from across the world that... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-05 18:43:57 UTC ]
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Books by authors including Reni Eddo-Lodge, Ibram X Kendi and Robin DiAngelo are selling out on both sides of the AtlanticBooks tackling racism and white supremacy by authors including Reni Eddo-Lodge, Ijeoma Oluo and Layla F Saad are selling out in Britain in the wake of eight days of protests... Continue reading at The Guardian
[ The Guardian | 2020-06-03 14:40:35 UTC ]
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During the coronavirus pandemic, Ed Yong, a staff writer for The Atlantic, has written an impressive series of in-depth articles on the virus that causes COVID-19 and the often confusing details about how it has spread, what medical experts say we should be doing about it, and what governments... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-21 11:45:15 UTC ]
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Joe Wicks' Wean in 15 (Bluebird) has star-jumped into the UK Official Top 50 number one spot according to Nielsen BookScan. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 05:58:51 UTC ]
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Costa award-winning love story of Connell and Marianne takes top slot from David Walliams’ bestselling children’s book SlimeSally Rooney’s Normal People has flown to the top of the UK’s book charts more than two years after it was published, thanks to the release of the TV adaptation starring... Continue reading at The Guardian
[ The Guardian | 2020-05-13 15:44:19 UTC ]
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In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek
[ AdWeek | 2020-05-01 20:05:11 UTC ]
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