Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the occasion to subtly throw shade at rival Instagram. As Ad Age’s Garett Sloane writes, the campaign is called “Real Friends,” and it focuses on friendships between people who use the messaging app to bond in fun ways. Snapchat is hoping to build on the strong user growth it’s seen recently. And it’s getting its message out on billboards, digital, broadcast, print—and on Instagram, which is less about building "real" relationships and more about presenting an idealized, carefully curated vision of your life. As Sloane reports, Snapchat paid Instagram influencers to post inspirational quotes about friendship that are part of its ad campaign. Such as this one from singer-songwriter Joan Jett: “You don’t lose when you lose fake friends.” Touché. Edelman drops a client that runs border detention centers Ogilvy has reportedly faced an internal backlash from employees upset about its work for U.S. Customs and Border Protection. Now The New York Times reports Edelman has been caught up in a similar controversy, and it says it has resigned the client. The client was GEO Group, a private, Florida-based company that has contracts to run U.S. detention centers for immigrants. The PR giant had... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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We spoke with the three big ALA Award winners about their initial reactions to the news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-31 05:00:00 UTC ]
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Historical fiction for young readers like CATHERINE CALLED BIRDY help readers discover the history of sexism, ableism, and more. Continue reading at Book Riot
[ Book Riot | 2023-01-27 11:34:00 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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If you've been looking to grab Amazon's Kindle Scribe but didn't want to jump in at full price, the company has rolled out the first set of discounts on its new top-end e-reader with note-taking support. Depending on which configuration you want, the deals take $45 to $60 off the device's... Continue reading at Engadget
[ Engadget | 2023-01-05 20:40:33 UTC ]
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Unit sales of print books rose 15.5% last week over the previous week, but were still down 6.4% from the comparable week last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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We're in the thick of the holiday season, so we're still seeing good deals on a number of gadgets and tech gear we recommend. Apple's iPad Air, for instance, is down to its second-lowest price to date at $500, while Amazon's Fire HD 8 is down to an all-time low of $55. The Xbox Series S is still... Continue reading at Engadget
[ Engadget | 2022-12-09 17:01:40 UTC ]
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"Little Fires Everywhere" author Celeste Ng joins the L.A. Times Book Club Dec. 8 to discuss her latest bestseller, "Our Missing Hearts." Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-29 15:00:25 UTC ]
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Senator Ed Markey of Massachusetts is calling on Congress to pass new legislation to rein in tech companies after Twitter boss Elon Musk ignored an information request. “Elon Musk could respond to my tweets but failed to respond to my letter by yesterday’s deadline and answer basic questions... Continue reading at Engadget
[ Engadget | 2022-11-28 12:15:18 UTC ]
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Amazon's latest entry-level Kindle has received its first discount in time for Black Friday. The company is selling the 2022 ad-supported Kindle for $85, or $15 below the official price. That makes it tempting if you're planning a gift for the bookworm in your life, or have just been waiting for... Continue reading at Engadget
[ Engadget | 2022-11-24 13:30:55 UTC ]
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Simon & Schuster sold 900 signed copies of the singer’s new essay collection, but superfans and internet sleuths noticed something wasn’t right with the autograph. Now the publisher is issuing refunds. Continue reading at The New York Times
[ The New York Times | 2022-11-23 00:02:48 UTC ]
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The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday
[ Digiday | 2022-11-22 05:01:00 UTC ]
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Though Black Friday is technically a week away, we're already seeing a barrage of sales that we expect to carry over into the shopping holiday. Several of Apple's iPads, Apple Watches and MacBooks are available at their lowest prices to date, for instance, as are a plethora of devices from... Continue reading at Engadget
[ Engadget | 2022-11-18 17:15:53 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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Despite three books posting sales of more than 100,000 copies last week, unit sales of print books fell 14.2% compared to the week ended October 30, 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-03 04:00:00 UTC ]
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The Big Five publishers have a history of both publishing and distributing books by people who not only hold abhorrent beliefs, but who wield those beliefs to destroy the rights of people across the world—so it’s no surprise that Sentinel, the conservative Penguin Random House imprint, is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-25 14:43:59 UTC ]
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Unit sales of print books fell 10.5% in the week ended Oct. 15, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-21 04:00:00 UTC ]
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Unit sales of print books fell 8% in the week ended Oct. 8, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
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Amazon's Prime Early Access Sale is coming next week and we've already started to see a number of preview deals pop up. Devices like the Echo Show 5, Fire TV Stick 4K Max and Kindle Paperwhite have been discounted ahead of the event, and we expect to see more deals on Amazon gadgets during the... Continue reading at Engadget
[ Engadget | 2022-10-07 15:45:38 UTC ]
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It was announced yesterday that Josh Hawley, the senator from Missouri who will always be remembered for fleeing the very crowd he’d recently egged on with a fist, has written a book called Manhood.* The book, to be published by Regnery, purports to call on “American men to stand up and embrace... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-09 14:22:03 UTC ]
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A New Jersey man named Bob Jablonski has finally returned Hitler to the local library. No, this is not The Onion. Bob Jablonski checked out the 1936 biography of Adolph Hitler in 1947, for a school book report, and presumably kept it all these years just to make sure the Allies had truly won... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-02 14:55:57 UTC ]
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