Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the occasion to subtly throw shade at rival Instagram. As Ad Age’s Garett Sloane writes, the campaign is called “Real Friends,” and it focuses on friendships between people who use the messaging app to bond in fun ways. Snapchat is hoping to build on the strong user growth it’s seen recently. And it’s getting its message out on billboards, digital, broadcast, print—and on Instagram, which is less about building "real" relationships and more about presenting an idealized, carefully curated vision of your life. As Sloane reports, Snapchat paid Instagram influencers to post inspirational quotes about friendship that are part of its ad campaign. Such as this one from singer-songwriter Joan Jett: “You don’t lose when you lose fake friends.” Touché. Edelman drops a client that runs border detention centers Ogilvy has reportedly faced an internal backlash from employees upset about its work for U.S. Customs and Border Protection. Now The New York Times reports Edelman has been caught up in a similar controversy, and it says it has resigned the client. The client was GEO Group, a private, Florida-based company that has contracts to run U.S. detention centers for immigrants. The PR giant had... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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The biggest news in tech this week came from Google's annual developer conference on Wednesday. They announced three new devices: The Pixel 7a smartphone, the Pixel Tablet and the Pixel Fold. Discounts on brand new products don't happen often, but both Amazon and Google were quick to bundle... Continue reading at Engadget
[ Engadget | 2023-05-12 15:15:04 UTC ]
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Founders of Third World Press, Black Classic Press, Africa World Press, and Just Us Books gathered for a May 6 keynote at IBPA's PubU. Plus, the IBPA announces its Innovative Voices Program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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It's Friday, which means it's time for another roundup of good deals on recommended tech. Among this week's highlights, the second-gen Apple Pencil is back down to an all-time low of $89, while the latest Echo Dot is within $5 of the best price we've tracked at $30. If you need to upgrade the... Continue reading at Engadget
[ Engadget | 2023-05-05 16:30:08 UTC ]
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Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in... Continue reading at AdWeek
[ AdWeek | 2023-05-04 06:00:00 UTC ]
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The stock price of Chegg, the online learning platform for university students, fell 48% Tuesday, after its CEO reported that a spike in interest by students in ChatGPT resulted in lower than expected results in the first quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-03 04:00:00 UTC ]
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Following Maggie Tokuda-Hall's response to a troubling editorial request from Scholastic's Rising Voices Library, Candlewick is expediting a reprint of Maggie Tokuda-Hall's 'Love in the Library' and will promote the ebook alongside Freedom to Learn's National Day of Action. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
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Two factors had an effect on the deals we saw this week: spring sales and early Mother's Day promotions. Even if you don't need a gift for a mom or it's still cold (or weirdly summery hot) where you are, you can snag a decent price on some of our recommended tech. Like our top budget robot... Continue reading at Engadget
[ Engadget | 2023-04-28 18:00:16 UTC ]
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Move comes days after Fox reached a $US787.5m settlement with the voting equipment company Dominion in a separate defamation lawsuitFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch has dropped his... Continue reading at The Guardian
[ The Guardian | 2023-04-21 02:28:29 UTC ]
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Tech company argues government should support artificial intelligence development while artists seek protectionsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastGoogle and other tech giants have called on the... Continue reading at The Guardian
[ The Guardian | 2023-04-19 04:40:32 UTC ]
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The MVB Metabooks program marks a first year of business in the United Kingdom this week during London Book Fair. The post London Book Fair: Google Becomes a Client of MVB’s Metabooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-17 18:10:18 UTC ]
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Officials in Llano County considered closing the entire library system in lieu of returning challenged titles to its shelves. Continue reading at The New York Times
[ The New York Times | 2023-04-13 23:55:21 UTC ]
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Soon, when you go to stream Succession or The Last of Us, you'll no longer be looking for an app called HBO Max. As has been rumored, Warner Bros. Discovery (WBD) is changing the name of the streaming service to simply "Max." The company is folding content from Discovery+ into the platform to... Continue reading at Engadget
[ Engadget | 2023-04-12 17:16:11 UTC ]
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As a comedy about Canadian libraries Shelved is getting compared to Abbott Elementary, Superstore, Parks and Rec, and of course The Office. Its creator, and former writer for The Office, Anthony Q. Farrell is fine with that. Continue reading at CBC
[ CBC | 2023-03-27 08:00:00 UTC ]
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It's Friday, which means it's time for another roundup of notable discounts on good tech. Among the highlights, Apple's AirPods Pro are back down to $200, tying the best price we've seen for the iPhone-friendly noise-cancelling earphones. Amazon has dropped the Kindle Paperwhite down to $100,... Continue reading at Engadget
[ Engadget | 2023-03-24 15:43:59 UTC ]
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Meta's publishing arm for virtual reality games is now officially called Oculus Publishing. It's a completely different division from Oculus Studios, which is the company's label for first-party games. Oculus Publishing will instead support partner developers with conceptualization, funding,... Continue reading at Engadget
[ Engadget | 2023-03-23 08:01:38 UTC ]
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Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation
[ The Conversation | 2023-03-21 02:59:12 UTC ]
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It's the second time in about 16 months that the Mountain View digital media company said it would shut down. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-03-02 23:25:40 UTC ]
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We've been keeping tabs on the best TV deals ahead of this weekend's Super Bowl, but there are plenty of noteworthy tech deals going on for those who aren't looking to overhaul their living room. Apple's AirPods Pro, for instance, are back down to an all-time low of $199, while Amazon is running... Continue reading at Engadget
[ Engadget | 2023-02-10 16:29:46 UTC ]
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Sales from publishers reporting to the AAP's StatShot program were down 6.4% in 2022 compared to 2021. Sales were down in all publishing categories, with print sales off in both trade segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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If one of your goals for 2023 is to read more, a new Kindle might inspire you to stick to that intention. Amazon has discounted its entry-level e-reader. Right now, you can get the ad-supported model, in either Black or Denim, for $75 or $25 off its usual $100 price. The 25 percent discount... Continue reading at Engadget
[ Engadget | 2023-02-05 21:19:08 UTC ]
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