Snapchat infiltrates Instagram. And Edelman drops a controversial client: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the occasion to subtly throw shade at rival Instagram. As Ad Age’s Garett Sloane writes, the campaign is called “Real Friends,” and it focuses on friendships between people who use the messaging app to bond in fun ways. Snapchat is hoping to build on the strong user growth it’s seen recently. And it’s getting its message out on billboards, digital, broadcast, print—and on Instagram, which is less about building "real" relationships and more about presenting an idealized, carefully curated vision of your life. As Sloane reports, Snapchat paid Instagram influencers to post inspirational quotes about friendship that are part of its ad campaign. Such as this one from singer-songwriter Joan Jett: “You don’t lose when you lose fake friends.” Touché. Edelman drops a client that runs border detention centers Ogilvy has reportedly faced an internal backlash from employees upset about its work for U.S. Customs and Border Protection. Now The New York Times reports Edelman has been caught up in a similar controversy, and it says it has resigned the client. The client was GEO Group, a private, Florida-based company that has contracts to run U.S. detention centers for immigrants. The PR giant had... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-31 10:11:28 UTC ]

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NBCU adds Nielsen rival VideoAmp as currency, expands iSpot role

New measurement and data initiatives include retail media deal with Publicis Groupe's CitrusAd and a metric counterweight to creator content. Continue reading at Advertising Age

[ Advertising Age | 2023-02-08 19:00:34 UTC ]
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'Stranger Things' helped Netflix dominate the streaming charts in 2022

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[ Engadget | 2023-01-27 18:20:44 UTC ]
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Nielsen and Netflix Expand Partnership for Global Measurement

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[ AdWeek | 2023-01-18 12:00:00 UTC ]
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Nielsen brings next-gen measurement to market—but isn't using it for deals yet

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[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

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[ AdWeek | 2023-01-04 12:00:00 UTC ]
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10 measurement milestones that reshaped the industry in 2022

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[ Advertising Age | 2022-12-14 10:30:00 UTC ]
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Why Nielsen rival iSpot is investing millions in TVision alternative panel

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[ Advertising Age | 2022-11-15 12:00:00 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

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[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Listen to the eerie sounds of a solar storm hitting the Earth's magnetic field

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[ Engadget | 2022-10-24 15:40:30 UTC ]
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Amazon Prime Video will stream NFL Black Friday games starting in 2023

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[ Engadget | 2022-10-19 21:10:50 UTC ]
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Netflix with ads will be available November 3rd for $7 per month

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[ Engadget | 2022-10-13 17:45:26 UTC ]
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Byron Allen threatens to sue more advertisers in push to increase Black media spend

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[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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The Guardian view on BookTok: a welcome disruptor of the status quo | Editorial

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[ The Guardian | 2022-09-04 17:25:02 UTC ]
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The Morning After: Streaming overtakes cable TV for the first time

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[ Engadget | 2022-08-19 11:15:00 UTC ]
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Streaming viewership surpasses cable TV for the first time in the US

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[ Engadget | 2022-08-18 16:44:57 UTC ]
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[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings

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[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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Nielsen Strikes Measurement Deal With Amazon for Thursday Night Football

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[ AdWeek | 2022-08-16 12:15:00 UTC ]
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