Snapchat gives publishers a new way to make Stories and money

Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos created by the app's 188 million daily users. Snapchat will split ad revenue with the media companies from commercials that run inside the videos.CNN is among the media companies that will use the new feature. The network had pulled out of Snapchat's premium publisher programs last year, cancelling a show called the "Update," which had been on Snapchat just four months before being abandoned. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-13 00:00:00 UTC ]
News tagged with: #heavy lifting #media partners #including hearst #daily mail #media companies #show called

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Publishers have "done a lot right" and are standing in a much stronger position in the... Continue reading at The Bookseller

[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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E-Serials as the “Third Layer” in the Publishing World

Plympton—a startup publisher of serialized digital fiction—was created as 'a nimble alternative to the major publishers and online markets,' as the founders explain. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-03 00:00:00 UTC ]
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Celeb-mems make comeback after poor 2011

The celebrity memoir is rebounding in 2012 after sales within the much-pilloried genre fell 45%... Continue reading at The Bookseller

[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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Argentina’s Adriana Hidalgo Wins FIL Publishing Merit Award

Argentine publisher Adriana Hidalgo has won this year’s Publishing Merit Award at the Guadalajara International Book Fair, in recognition as Latin America’s most widely distributed independent publisher. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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Bloomberg's Licencing Chief on How to Sell Your Content to Other Publishers and Partners

If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition?   A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
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Amazon Publishing to Open European Division

Amazon's Jeff Belle announced in a letter to literary agents that Amazon Publishing will begin building a European publishing division in 2013. Hiring will begin in January. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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Why Publishers Need to Collaborate with Tech Companies

At the Guadalajara Book Fair, Bill McCoy of the IDPF and Pablo Defendini of Safari Books encouraged publishers to abandon DRM, and set their own prices. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
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Amazon to begin European publishing push from 2013

Amazon has said that it is to open a European publishing wing headquartered in Luxembourg,... Continue reading at The Bookseller

[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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Simon & Schuster gets wise to self-publishing

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[ Crains New York | 2012-11-28 00:00:00 UTC ]
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Nosy Crow to publish book of John Lewis Snowman ad

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[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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S&S to launch self-publishing service with Author Solutions

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[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Corporate to Startup: The New Publishing Career Path?

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[ Publishing Perspectives | 2012-11-27 00:00:00 UTC ]
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[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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Publishers join in Black Friday offers

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[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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[ AdWeek | 2012-11-21 00:00:00 UTC ]
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'Put me in the story, mom!' Now you really can

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[ The Christian Science Monitor | 2012-11-20 00:00:00 UTC ]
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[ AdWeek | 2012-11-20 00:00:00 UTC ]
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[ Stuff | 2012-11-16 00:00:00 UTC ]
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[ Publishing Perspectives | 2012-11-16 00:00:00 UTC ]
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AAM Completes Initial Certification of Adobe Digital Publishing Suite

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[ Editor & Publisher | 2012-11-15 00:00:00 UTC ]
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