Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst, NBC Universal, Scripps Networks Interactive and Vice.The branded content ads will be worked out directly between the publishers and advertisers, with whatever videos and articles they create together designed resemble the rest of the media on offer in the app. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
News tagged with:
#discover publishers
#nbc universal
Written By: Lisa Campbell Publication Date: Fri, 02/09/2011 - 15:24 Quercus plans to increase its staff by 40% within the next three years, as it aims to become one of the UKs top five trade publishers. The indie outfit is currently ranked as the 14th largest UK operation in terms of sales... Continue reading at The Bookseller
[ The Bookseller | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade publishers
#pan macmillan
#current number
Written By: Charlotte Williams Publication Date: Fri, 02/09/2011 - 15:02 Publishers have a raft of rugby titles set for release this autumn as the 2011 Rugby World Cup kicks off in New Zealand on 9th September. Among the books coming out is Rugby World Cup 2011 from G2 Entertainment, edited by... Continue reading at The Bookseller
[ The Bookseller | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books coming
#g2 entertainment
#publisher aims
Written By: Charlotte Williams Publication Date: Thu, 01/09/2011 - 15:00 Picador has won an eight-way auction for an American debut set primarily in 1950s America, snapping up the title and one other for a six-figure sum. Editorial director Kate Harvey acquired Tigers in Red Weather by Liza... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#six-figure sum
#tale told
Though magazines releasing digital editions have provided plenty of headline fodder over the past months, sales of those editions have been another story. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers continue
Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle devices
#robert kiyosaki
Written By: Barbara Casassus Publication Date: Fri, 02/09/2011 - 07:50 Twenty French online-only book publishers and other digital providers have joined forces for the first time to launch the new literary season. The site larentreelitteraire.org was unveiled this week and will stay live until... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
#joined forces
#literary season
#15th november
#electronic titles
Written By: Charlotte Williams Publication Date: Wed, 31/08/2011 - 08:45 Chatto & Windus has acquired a debut collection by poet Helen Mort, with plans to publish Division Street in 2013. Assistant editor Parisa Ebrahimi acquired world rights, all languages, in a deal made directly with... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#debut collection
#helen mort
Written By: Katie Allen Publication Date: Wed, 31/08/2011 - 14:45 The Edinburgh International Book Festival, Scottish indie Cargo and US publisher McSweeney's are to team up on a four-volume collection of stories from authors including Roddy Doyle and Ali Smith. Fifty authors are to take part... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ali smith
#alan warner
#jackie kay
#michel faber
Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vice president
#sales strategy
#digital advertising
#posting gains
#year increase
In a move to grow its Technology Group, Penton Media has acquired Nine Lives Media. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penton media
Business-to-business higher education and international trade publisher ThinkGlobal is partnering with online s Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-26 00:00:00 UTC ]
More news stories like this |
La Martinière will split revenue with the U.S. Internet company from digital sales of out-of-print, copyright-protected works. Continue reading at The New York Times
[ The New York Times | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#la martinire
#digital sales
International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hubert burda
#german titles
James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dennis publishing
#digital products
Apple, its products adored by consumers all over, has nonetheless had a complicated relationship with publishers, who have battled with the tech giant over its intractable position involving the sale of content on its devices. But those who have railed against Apple's hard-headedness are... Continue reading at AdWeek
[ AdWeek | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long term
#gregg hano
#popular science
#vast majority
Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital readers
#digital editions
#highly engaged
Written By: Graeme Neill Publication Date: Thu, 25/08/2011 - 14:38 The "literary nightclub" BookSlam is to venture into publishing, releasing an anthology of new material inspired by music from the likes of Irvine Welsh, William Boyd and Simon Armitage. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#irvine welsh
#william boyd
#simon armitage
Drew Kirkland, group publishing director for weekly women's and TV titles at Hearst Magazines UK, has been appointed publishing director for TV brands at IPC Media. Continue reading at Media Week
[ Media Week | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipc media
#weekly women
#tv titles
#tv brands
Written By: Bookseller Staff Publication Date: Tue, 23/08/2011 - 09:10 Several US law firms have now filed lawsuits against Apple and major US publishers alleging what one described as a "horizontal conspiracy" to fix and increase the price of ebooks in the US. One firm also now moved for the... Continue reading at The Bookseller
[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#law firms
Written By: Graeme Neill Publication Date: Mon, 22/08/2011 - 15:00 Simon & Schuster US has signed a deal to publish the physical editions of John Locke's Donovan Creed novels in North America. In June, Locke became the first self-published author to sell more than one million ebooks... Continue reading at The Bookseller
[ The Bookseller | 2011-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john locke
#physical editions
#self-published author
#million ebooks