Snapchat Approves Branded Content Ads for Discover Publishers

Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst, NBC Universal, Scripps Networks Interactive and Vice.The branded content ads will be worked out directly between the publishers and advertisers, with whatever videos and articles they create together designed resemble the rest of the media on offer in the app. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-03-09 00:00:00 UTC ]
News tagged with: #discover publishers #nbc universal

Other Publishing stories related to: 'Snapchat Approves Branded Content Ads for Discover Publishers'


Yale Publishing Course Aims to Expand Publishing’s International Scope, and Enhance Digital Monetization

Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yale publishing


Publishing In Russia 2012: Publishers in a Changing Industry

Despite the economic gloom, the number of titles produced annually in Russia continues to grow. The country is now #3 in terms of book production (approximately 125,000 new titles per year), after the U.S. and China. It also saw more than 20 million ebook downloads and some one million reading... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #changing industry


Survey Finds 60% of Publishers Agree that Print Publishing’s Time is Limited

Almost two-thirds of industry leaders from the publishing industry foresee that newspapers and other print publishers will end up as digital-only enterprises by 2020, according to a survey conducted by MPP Global Solutions. Conducted during two web ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey conducted #publishers agree #print publishing #industry leaders #print publishers


Digital Self-Publishing: Should Publishers Be Worried?

Self-publishing an essay through Amazon is a reminder of the benefits of a traditional publishing house. Continue reading at The Atlantic

[ The Atlantic | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital self-publishing


Apple Tweaks iBook Language: Your Content Is Your Content

A couple weeks after introducing its new iBooks Author app, Apple has clarified legal language about what happens to the books users create with the software. Apple continues to insist that users can only sell electronic books in the iBook format via its iTunes store. But it makes it clear that... Continue reading at AllThingsD

[ AllThingsD | 2012-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #couple weeks #itunes store


Niche Publishing: Publishers Seek To Capitalize On e-Books

As traditional revenue channels for newspapers collapse, publishers are seeking new and innovative ways to make a profit without expending a lot of resources. Finding the appropriate niche is the key to survival, and newspapers that recognize this ar ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishing #publishers seek #innovative ways


DBW: publishers 'should learn from self-publishers on pricing'

Publishers need to look to how self-published authors price their ebooks, improve the quality of... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
More news stories like this |


Apple launches self-publishing app, partners with textbook publishers

Apple has announced a new multimedia app called iBooks Author, allowing writers to create their... Continue reading at The Bookseller

[ The Bookseller | 2012-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #textbook publishers #allowing writers


Contactology and Metro Publisher Partner to Offer SaaS for Publishers

In order to automate the workflow and offer solutions for publishers who “have to do more with less”, email service provider Contactology and content management system creator Metro Publisher have partnered to offer publishers a simpler solution for e-newsletter management. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offer publishers


Publishing Scotland launches development scheme for publishers

Written By: Charlotte Williams Publication Date: Thu, 09/06/2011 - 15:17 Publishing Scotland has launched its Company Development Project, calling for applications from small- and medium-sized publishing companies. The initiative, hosted by Publishing Scotland and partly funded by Creative... Continue reading at The Bookseller

[ The Bookseller | 2011-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing scotland #creative scotland


Publishing Scotland chief exec urges publishers to look abroad

Written By: Charlotte Williams Publication Date: Tue, 22/02/2011 - 09:00 Publishing Scotland chief executive Marion Sinclair has urged Scottish publishers to look abroad for opportunities, likening the current situation in digital publishing to "the Wild West". Speaking yesterday [21st... Continue reading at The Bookseller

[ The Bookseller | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #current situation #digital publishing #wild west #foreign markets


The Strange Case of Posthumously Published Books

What are the personal, ethical, and moral considerations that go into books published posthumously? Continue reading at Book Riot

[ Book Riot | 2024-06-28 11:30:00 UTC ]
More news stories like this | News stories tagged with: #books published


Generation Franchise: Why Writers Are Forced to Become Brands (and Why That’s Bad)

Last fall, around the time Britney Spears’s memoir The Woman in Me was published, I went to the Brooklyn stop of Liz Phair’s 30th anniversary tour for her debut album Exile in Guyville. Exile is one of the epochal albums of the 1990s, a Gen X classic; it came out when I was a freshman […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-26 08:56:16 UTC ]
More news stories like this | News stories tagged with: #memoir #liz phair


Toys 'R' Us uses OpenAI's Sora to make a brand film about its origin story and it’s horrifying

The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget

[ Engadget | 2024-06-25 21:47:30 UTC ]
More news stories like this | News stories tagged with: #dr. seuss


‘Songwriters deserve a bigger piece of the pie’: the music publishing boss on the threat of AI

Shani Gonzales of Warner Chappell says that although people are ‘having fun’ with creating AI songs, ‘what happens when someone tries to sell it?’Arriving in London in the teeth of the pandemic to take a top music industry job, Shani Gonzales had few opportunities to immerse herself in British... Continue reading at The Guardian

[ The Guardian | 2024-06-25 13:00:26 UTC ]
More news stories like this | News stories tagged with: #publishing giant #uk arm #downton abbey #bigger piece


Ex-'Village Voice' publisher lists Greenwich Village penthouse for $32M

No Village Voice, no Village home.Peter Barbey, a billionaire apparel mogul who led a failed effort to revive the storied Village Voice newspaper in the mid-2010s, is looking to say goodbye to the neighborhood in the publication’s name.Barbey has listed his 4,000-square-foot duplex condo at 140... Continue reading at Crains New York

[ Crains New York | 2024-06-24 17:26:41 UTC ]
More news stories like this | News stories tagged with: #newspaper publisher #publicly traded #$6 billion #$5 million


Publishers Are Increasingly Irked at Perplexity Bots Circumventing Blocks

Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up media content, potentially cutting publishers out of billions in ad... Continue reading at AdWeek

[ AdWeek | 2024-06-21 17:04:46 UTC ]
More news stories like this | News stories tagged with: #conde nast #ad revenue #media content #jeff bezos


Delivering Ever-Evolving Digital Solutions for Publishing

Adapt, adopt, assimilate—that is the way digital solutions vendors are going about making technologies, new and proven, work for them and their publishing clients. This method also applies to their stance on three hot industry topics: accessibility, artificial intelligence, and automation.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence


Post-SPD, Indie Publishers Consider the Benefits of Distribution Co-ops

Frustrated by the difficulties of finding and keeping traditional distributors, members of the IBPA came together last week for a webinar led by Microcosm Publishing CEO Joe Biel to discuss the merits of forming their own distribution cooperatives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indie publishers