Snapchat Approves Branded Content Ads for Discover Publishers

Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst, NBC Universal, Scripps Networks Interactive and Vice.The branded content ads will be worked out directly between the publishers and advertisers, with whatever videos and articles they create together designed resemble the rest of the media on offer in the app. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-03-09 00:00:00 UTC ]
News tagged with: #discover publishers #nbc universal

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Authors, Publishers Sign PEN America Letter Protesting New South Carolina School Book Rules

More than 380 authors, publishing houses, and advocacy groups have signed an open letter protesting "vague and overbroad" new South Carolina education standards, slated to take effect on June 25. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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Publishers Celebrate James Baldwin Centennial with Reissues

In honor of Baldwin's 100th birthday, Beacon Press, Duke University Press, Vintage Books, and more are finding ways to commemorate the writer's centenary, including unique reissues and deluxe editions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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UK: Jude Gates Leads the Publishers Association’s Sustainability Task Force

The Publishers Association in London is in advanced stages of development with its 'Publishing Declares' sustainability pledge program. The post UK: Jude Gates Leads the Publishers Association’s Sustainability Task Force appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-24 22:09:15 UTC ]
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Will Human-AI Partnerships Make Publishing Workers More Innovative?

The journey is just beginning, but we can already see that publishing workflows are especially ripe for AI integration that enables the automation of rote tasks—and AI-driven support for more humans making more complex decisions and judgments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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OpenAI Strikes a Deal to License News Corp Content

The deal gives OpenAI’s chatbots access to new and archived material from The Wall Street Journal, The New York Post, MarketWatch and Barron’s, among others. Continue reading at The New York Times

[ The New York Times | 2024-05-22 21:41:26 UTC ]
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A24 Partners with Mack on Its Publishing Program

A24, the New York–based film and TV company, and Mack, the London-based publisher of art and photography books and critical studies, have partnered to distribute A24’s books worldwide, and to publish new books in the future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-21 04:00:00 UTC ]
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2 top Penguin Random House editors leaving amid ongoing changes at publishing house

Two top editors at Penguin Random House are leaving as the country’s leading trading publisher continues to transform during a period of uncertain revenues and generational change Continue reading at ABC News

[ ABC News | 2024-05-21 00:54:12 UTC ]
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Penguin Random House Dismisses Two of Its Top Publishers

The departures of Reagan Arthur, who led Alfred A. Knopf, and Lisa Lucas, who held the top job at Pantheon and Schocken, came as a surprise to many in the company. Continue reading at The New York Times

[ The New York Times | 2024-05-20 22:16:53 UTC ]
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Latin American Publishers on Children’s Books, and Markets

For a Latin American publisher, it’s harder to enter Spain than the United States, one children's book publisher said at Bogotá's book fair. The post Latin American Publishers on Children’s Books, and Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-20 19:58:13 UTC ]
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Is print dead? Not at this indie bookstore publishing L.A.'s untold stories

A local electrical engineer with a passion for literature is on a mission to share the stories of local authors who have struggled to break into the mainstream publishing industry. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-05-20 10:00:37 UTC ]
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Republic of Georgia: Publishing Industry Criticizes ‘Foreign Agents’ Bill

Georgia's foreign agents bill is drawing criticism from PEN Georgia, the Georgian Publishers and Booksellers Association, and others. The post Republic of Georgia: Publishing Industry Criticizes ‘Foreign Agents’ Bill appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-17 19:01:14 UTC ]
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Publishing Industry Sales Were Flat in the First Quarter of 2023

Trade publishing sales saw declines in the first quarter, precipitated by drops in the adult nonfiction and children's/YA categories, although audio continues to be a bright spot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-16 04:00:00 UTC ]
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Religion Publishers See 'A Good Day'

While their counterparts in trade publishing struggle to increase sales, eight senior executives in the religion space discuss a banner 2023 and bright prospects for the current year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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This Times Square breastfeeding ad for lactation cookies was taken down, sparking a social media debate

The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company

[ Fast Company | 2024-05-14 22:45:00 UTC ]
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