So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice Media in February. Distractify, as part of the network, has assigned its traffic to Vice Media. Vice, in turn, includes Distractify's inventory when selling ads. And, so, because Distractify had a down February, Vice Media did as well, and the nature of these advertising networks came back under scrutiny.Publishers like Refinery29 and SheKnows Media have long had similar arrangements with smaller publishers. While industry observers have largely focused on how these traffic "rollups" impact the traffic tallies for blue-chip media companies like Vice, less attention has been paid to the benefits for the smaller publishers that sign up for these networks. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 31/10/2011 - 08:20 The first official sales charts including ebook sales data have been published in the Wall Street Journal this weekend, with Nielsen BookScan now supplying ebook sales reports to the US paper. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-31 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 28/10/2011 - 08:10 Author Nick Hornby wants to establish a national network of story centres for children, following a successful first year for the Ministry of Stories in Hoxton, London, which Hornby co-founded with Lucy Macnab and Ben Payne.... Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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#nationwide network
Going from paper to electronic catalogues has become one of the biggest upheavals in the way independent bookstores buy, on a par with cutbacks in field sales reps. I dont think our choice is between paper and electronic catalogues, says Carole Horne, general manager of Harvard Book Store in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
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Quick Response, or QR, codes, those black-and-white pixel squares that function as super charged consumer bar codes, are on advertisements, Web sites, and anything else at which you can point a QR reader. While publishers have been putting QR codes on jacket covers for several years, they have... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 28/10/2011 - 08:40 Kobo will move into publishing, its c.e.o. has announced, with plans to offer complete publishing services directly authors, Canadian CBC News reports. C.e.o. Michael Serbinis told the network that Kobo will roll out its... Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 28/10/2011 - 08:30 Waterstone's is set to publish a print and ebook anthology to celebrate the shortlist for the 2012 Sunday Times EFG Private Bank Short Story Award. The high street bookseller will publish the titles on 4th March next year, and... Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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This week alone, Ziff Davis Enterprise announced it will replace its three remaining print magazines with digital editions in 2012 and Hanley Wood president and CEO Frank Anton indicated that more magazine closures are likely in his organization, yet a new study from Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 28/10/2011 - 08:00 Peter Bazalgette, the man responsible for introducing "Big Brother" to the UK, is turning his hand to publishing, launching a new company with a biography of food critic Egon Ronay. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 26/10/2011 - 15:07 Social networking site Anobii has signed retail partnerships with 10 UK publishing companies, including the UK's four biggest publishers, meaning the site will sell their ebooks from the end of October. Penguin, Random... Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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Ziff Davis Enterprise has launched a new strategy called OmniDigital that will take the company all-digital with emphasis in four keys areas--traditional websites, mobile websites, tablets and digital editions. The company will convert its remaining three magazines--Baseline, CIO Insight and... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 26/10/2011 - 13:03 The Office of Fair Trading has cleared Amazon to take over The Book Depository, ruling the merger would not lead to a lessening of competition within the UK book industry. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 26/10/2011 - 08:29 Headline has acquired two novels by Mark Mills, previously published by HarperCollins, and author of bestselling title The Savage Garden. Publishing director for fiction Imogen Taylor bought world rights excluding North... Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 25/10/2011 - 07:30 Octopus will publish the next tie-in title to ITV1 show "The Biggest Loser" next year, the third in the brand to be released by the Hachette publisher. Publishing director Stephanie Jackson made the deal for UK and Irish... Continue reading at The Bookseller
[ The Bookseller | 2011-10-25 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 25/10/2011 - 09:00 The co-owner of the Big Green Bookshop has launched his own publishing company and is set to release his first book with author Greg Stekelman. Simon Key, co-owner of the independent bookshop based in Wood Green, London, has... Continue reading at The Bookseller
[ The Bookseller | 2011-10-25 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 08:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 09:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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IPC Media has appointed Emily Hutchings, the current publisher of weekly titles Now and Soaplife, as publishing director of music titles NME and Uncut. Continue reading at Media Week
[ Media Week | 2011-10-24 00:00:00 UTC ]
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For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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When Penguin began the restructuring of DK Publishing in 2009, it had two main objectivesto reduce the size of its list and to cut editorial costs to improve the profitability of its illustrated book group. What it hadnt counted on was the phenomenal success of its publishing partnership with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 21/10/2011 - 08:33 The News of the World phone hacking scandal has hit the book industry, with the revelation that private material relating to individuals within the trade has been discovered by police during "Operation Weeting". Both agent... Continue reading at The Bookseller
[ The Bookseller | 2011-10-21 00:00:00 UTC ]
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