Slack-averse brands and agencies gravitate to Facebook, Microsoft alternatives

Despite steadily gaining traction among tech and publishing companies over the past few years, Slack has been slow to catch on with most brands and agencies. And with two new entrants -- Facebook’s Workplace and Microsoft’s Teams -- heating up competition in the space, the $4 billion unicorn startup is finding it harder to gain a footing among marketers. TBWA Worldwide, Weber Shandwick, Starbucks and Heineken are among the 1,000 plus companies using Facebook Workplace, while digital shop RPA is beta-testing Microsoft Teams. The post Slack-averse brands and agencies gravitate to Facebook, Microsoft alternatives appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-16 00:00:00 UTC ]
News tagged with: #publishing companies

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Why SSP consolidation driven by agencies is benefiting the larger SSPs

What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Continue reading at Digiday

[ Digiday | 2023-02-16 05:01:00 UTC ]
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“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
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How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

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[ Fast Company | 2023-01-13 04:30:00 UTC ]
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Media Agencies Call on Marketers to Change Their Digital Strategies

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[ AdWeek | 2023-01-11 13:54:14 UTC ]
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A Publishing Group Grows on Facebook

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[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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United Talent Agency Grows Its Literary Business

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[ The New York Times | 2023-01-04 17:18:03 UTC ]
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How brands are driving better outcomes with attention-focused strategies

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[ Digiday | 2022-12-08 16:10:20 UTC ]
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Hands on with Microsoft Designer, an AI art masterpiece

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[ PC World | 2022-11-30 21:59:02 UTC ]
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How brands are keeping audiences engaged in a competitive content world

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[ Digiday | 2022-11-16 15:33:50 UTC ]
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[ Advertising Age | 2022-11-15 12:00:00 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

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[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Activision Blizzard director Lulu Cheng Meservey joins C-suite head of Microsoft acquisition

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[ Silicon Valley Business Journal | 2022-10-06 21:51:31 UTC ]
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Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

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[ AdWeek | 2022-08-25 15:59:04 UTC ]
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Brands can make Hollywood-level entertainment. This guy proved it

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[ Fast Company | 2022-07-16 07:00:30 UTC ]
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[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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Cannes TV measurement takeaways from top execs—banning the word 'alternatives' and more

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[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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