It was a big shock when Andre Kassu and Marcos Medeiros, leading executive creative directors at Brazil's renowned Almap BBDO agency, suddenly quit to do a startup with CP&B seven months ago in Sao Paulo. With a third partner, Vinicius Reis, they used the Fasano luxury hotel as a temporary headquarters until moving the now 12-person staff into a permanent office this week.They're already winning business. The creative duo's relationships and experience with Anheuser-Busch InBev beer brands at previous agencies helped land the new shop a coveted spot on the beer marketer's roster. The agency will launch Corona beer in Brazil, and also won a special projects account that will include global collaboration with A-B InBev. In addition, CP&B Brazil will launch a new Mondelez brand in Brazil, and will be the creative agency for two publications at Brazil's biggest magazine publisher Editora Abril.It's a busy time for Mr. Kassu and Mr. Medeiros, who have been a copywriter and art director team for more than seven years and are now partners and chief creative officers at MDC-owned CP&B Brazil. While Mr. Medeiros and Mr. Reis were moving into the Sao Paulo office this week, Mr. Kassu was on a whirlwind trip to New York and took a few minutes between getting his latest tattoo and speaking at Advertising Week to participate in this week's edition of "Six Things." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-04 00:00:00 UTC ]
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The Los Angeles Times Book Club is reading "The Library Book" by Susan Orlean. Here’s an excerpt. The opposite of a sensory-deprivation tank might be to spend a Monday morning in the library’s InfoNow Department. The phone rings with that weird blooping electronic tone all day long, and the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-19 10:00:00 UTC ]
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African publishers should publish more books in indigenous languages to stop their disappearance and to increase the awareness of African writers in their own countries, the celebrated Kenyan writer and activist Ngugi wa Thing’o told delegates at the second International Publishers Association... Continue reading at The Bookseller
[ The Bookseller | 2019-06-13 23:53:47 UTC ]
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The ALA’s new Graphic Novel and Comics Roundtable aims to transform the way that books in the medium are collected and circulated by libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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Kristen Arnett’s debut follows a woman trying to keep her family’s taxidermy shop afloat. Continue reading at The Washington Post
[ The Washington Post | 2019-06-05 13:50:57 UTC ]
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Currently, Nielsen Book tracks books sales data in one African country, but Andre Breedt says there are plans to expand sales tracking across the continent. The post Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-05 05:30:03 UTC ]
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The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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These days, if you want to chat with friends and family you probably do so through one of the many mobile messaging choices -- such as WhatsApp, Facebook Messenger, or Snapchat. Before mobile communications really took off, Microsoft’s cross-platform MSN Messenger (later rebranded Windows Live... Continue reading at Betanews
[ Betanews | 2019-05-16 19:05:22 UTC ]
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In 2017, pro-Labour posts and memes were shared more widely on Facebook than Conservative messages. What has changed since then? Continue reading at BBC World
[ BBC World | 2019-05-13 00:19:58 UTC ]
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Although serial entrepreneur Rufus Griscom has a background in books, he had no intention of getting into the book business when he launched a new venture, Heleo, in 2015. With the Next Big Idea Club, that's changed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-26 00:00:00 UTC ]
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I don’t think we’re there yet. While various interested parties are trying sell Apple News+ as an obvious win-win-win-win-win for publishers, readers, Apple, democracy, cats, dogs and the perfect flaky pie crust, color me skeptical. Oh, there was no shortage of optimism when Apple announced the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
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Robert Mueller’s predecessors investigated Watergate, Iran-contra and Bill Clinton. They warned that checks and balances aren’t enough. Continue reading at The Washington Post
[ The Washington Post | 2019-03-22 14:40:51 UTC ]
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Some of the productivity wisdom we accept may be flat-out wrong. Greater productivity is a workplace holy grail. We study how to better manage our time to get more done. We evaluate what to delegate, as well as the tasks we should skip entirely. We read books and listen to podcasts about how to... Continue reading at Fast Company
[ Fast Company | 2019-03-19 00:00:00 UTC ]
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Bath-based travel publisher Wild Things Publishing has won the inaugural British Book Awards Small Press of the Year, announced at the London Book Fair, and sponsored by the CPI Group. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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Ahead of the London Book Fair, PW caught up with Marcos Pereira, President of the Brazilian Publishers Association (SNEL) and Publisher of Editora Sextante, one of the largest trade publishers in Brazil. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
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People keep saying that it would never get past the censorious new generation, rather forgetting its arduous struggle to be printed in the 1950sIf millennials are currently aged between the ages of 22 and 36, I am one, albeit somewhere in the upper echelons – and I am also a publisher. And so I... Continue reading at The Guardian
[ The Guardian | 2019-03-08 00:00:00 UTC ]
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With what one of the show's artists calls "a perpetual golden hour" palette, Arna Selznick and her Nelvana team bring Ashley Spires' children's book to animated life. The post Kids Can Press’ ‘Most Magnificent Thing’ Animated Short Is Out From Nelvana appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-05 00:00:00 UTC ]
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Facebook content moderators are suffering breakdowns, paranoia and mental health issues according to a person who claims to be a moderator for the company, and who hosted an anonymous Reddit "Ask Me Anything" Monday night. The interview and questions took place a day after The Verge published an... Continue reading at Advertising Age
[ Advertising Age | 2019-02-27 00:00:00 UTC ]
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Max Porter’s follow-up to his heralded début is an equally ambitious novel centring on small-town Britain. Continue reading at The Bookseller
[ The Bookseller | 2019-02-25 00:00:00 UTC ]
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Just about 24 hours ago, we published a story recapping Facebook's terrible 2018. But the year isn't over, and it looks like the drama is going to continue until the bitter end. According to an investigation by The New York Times that cites interview... Continue reading at Engadget
[ Engadget | 2018-12-20 00:00:00 UTC ]
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Even amid dire conerns this week for Brazil's leading book retail companies, it's possible to see opportunity, Ricardo Costa tells us. Brazilian publishers are working to shore up the outlook for Saraiva and Livraria Cultura. The post Brazil’s Endangered Bookstore Companies: Livraria Cultura and... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-08 00:00:00 UTC ]
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