It was a big shock when Andre Kassu and Marcos Medeiros, leading executive creative directors at Brazil's renowned Almap BBDO agency, suddenly quit to do a startup with CP&B seven months ago in Sao Paulo. With a third partner, Vinicius Reis, they used the Fasano luxury hotel as a temporary headquarters until moving the now 12-person staff into a permanent office this week.They're already winning business. The creative duo's relationships and experience with Anheuser-Busch InBev beer brands at previous agencies helped land the new shop a coveted spot on the beer marketer's roster. The agency will launch Corona beer in Brazil, and also won a special projects account that will include global collaboration with A-B InBev. In addition, CP&B Brazil will launch a new Mondelez brand in Brazil, and will be the creative agency for two publications at Brazil's biggest magazine publisher Editora Abril.It's a busy time for Mr. Kassu and Mr. Medeiros, who have been a copywriter and art director team for more than seven years and are now partners and chief creative officers at MDC-owned CP&B Brazil. While Mr. Medeiros and Mr. Reis were moving into the Sao Paulo office this week, Mr. Kassu was on a whirlwind trip to New York and took a few minutes between getting his latest tattoo and speaking at Advertising Week to participate in this week's edition of "Six Things." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-04 00:00:00 UTC ]
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This January, crime will pay — for publishers at least. It’s a strong month for nefarious tales of all hues but the best psychological thriller in ages comes from a brand new name, Ellery Lloyd, a pseudonym for husband-and-wife writing team Collette Lyons and Paul Vlitos. Their first book... Continue reading at The Bookseller
[ The Bookseller | 2020-11-04 10:27:16 UTC ]
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Since its publication in 1990, Tim O’Brien’s The Things They Carried, a linked collection of semi-autobiographical short stories about the Vietnam War, has become a modern classic—in fact, its title story is the most frequently anthologized piece of short fiction in the last three decades, and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-03 15:27:57 UTC ]
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Though publishing deals are standard fair in the pages of The Bookseller, it is rare for them to make her whirlwind publishing journey a splash in the mainstream press. But this was the case last month, when 28-year-old début author A F Steadman’s fantasy adventure series Skandar and the... Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 05:47:38 UTC ]
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Max Porter is to read Grief is the Thing with Feathers live at Islington's Union Chapel later this month. Continue reading at The Bookseller
[ The Bookseller | 2020-10-11 19:32:34 UTC ]
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Author-illustrator Emily Gravett caps off a busy 12 months with her new picture book Too Much Stuff, a tale about how less can often be more Continue reading at The Bookseller
[ The Bookseller | 2020-10-01 10:27:38 UTC ]
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Where did you come from? It’s a question many people never consider, but some are curious and the best answer to that, aside from lots of time in archives, historical societies, libraries and cemeteries, is a DNA test. You have multiple options, but the leader is Ancestry.com and it is always... Continue reading at Betanews
[ Betanews | 2020-09-13 08:36:25 UTC ]
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The International Publishers Association calls on Brasilia to abandon plans for new book taxes, as the econmy sharply contracts. The post IPA Calls on Brazil’s Government To Drop Proposed VAT on Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-02 13:53:42 UTC ]
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In this 10-page excerpt from 'Blade Runner 2019: Off World Vol. 2' by Michael Green, Mike Johnson, and Andres Guinaldo, the graphic novel sequel to Ridley Scott’s acclaimed 1982 dystopian sci-fi film, Blade Runner Ash Ashina has been tracked down by another ruthless Blade Runner looking for a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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Meaningful ways to celebrate Independent Bookstore Day 2020 from the comforts of your home. Continue reading at Book Riot
[ Book Riot | 2020-08-14 10:37:00 UTC ]
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Daisy Johnson’s latest novel revolves around an intense sibling relationship and the horrors that lie within Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 17:37:00 UTC ]
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Transworld has pre-empted a new autobiography by Alan Brazil, former footballer and broadcaster. Continue reading at The Bookseller
[ The Bookseller | 2020-07-26 17:38:15 UTC ]
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Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek
[ AdWeek | 2020-07-24 10:45:52 UTC ]
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The new memoir takes you inside a dysfunctional American family—and into Donald Trump’s mind. Continue reading at Slate
[ Slate | 2020-07-09 19:25:33 UTC ]
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Läckberg has been dubbed “the Swedish Agatha Christie” — but Christie never wrote sex scenes like this. Continue reading at The Washington Post
[ The Washington Post | 2020-07-06 12:00:00 UTC ]
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The first-ever virtual NewFronts is in the books. Adweek has already rounded up the most memorable moments from last week's events, and now it's time for the buyers to have their say. We granted buyers anonymity to tell us what they liked--and didn't like--about the 2020 Digital Content... Continue reading at AdWeek
[ AdWeek | 2020-06-29 17:23:22 UTC ]
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Review of ‘Rigged: America, Russia, and One Hundred Years of Covert Electoral Interference” by David Shimer Continue reading at The Washington Post
[ The Washington Post | 2020-06-25 05:00:11 UTC ]
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My approach to memoir writing demands a different schedule. It may be more organized. I take notes, I write in condensed bursts. I do that with poetry also, but the process is more alchemic. It’s uncontainable. It’s fluid, I can drift in another realm. The post I Didn’t Have a Plan: The Millions... Continue reading at The Millions
[ The Millions | 2020-05-29 10:00:01 UTC ]
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Some weeks are sent to test us. This is one of them. On Monday, we learned that bookshops could be part of a first wave of non-essential retailers allowed to reopen from 1st June, with the emphasis, for now, on the “could”, as we wait uncertainly for government confirmation. Continue reading at The Bookseller
[ The Bookseller | 2020-05-15 14:57:48 UTC ]
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One of them is that if you’re holding out hope for her to save 2020, it’s not going to happen. “Your life isn’t yours anymore,” says Michelle Obama at the outset of Becoming, the new documentary based on her 2018 memoir of the same name. She makes the poignantly self-aware comment as she... Continue reading at Fast Company
[ Fast Company | 2020-05-06 06:30:05 UTC ]
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Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. A Bookstore Shocked Fans and Boosted... Continue reading at AdWeek
[ AdWeek | 2020-05-01 10:45:39 UTC ]
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