Six Things You Didn't Know About CP&B Brazil's Andre Kassu

It was a big shock when Andre Kassu and Marcos Medeiros, leading executive creative directors at Brazil's renowned Almap BBDO agency, suddenly quit to do a startup with CP&B seven months ago in Sao Paulo. With a third partner, Vinicius Reis, they used the Fasano luxury hotel as a temporary headquarters until moving the now 12-person staff into a permanent office this week.They're already winning business. The creative duo's relationships and experience with Anheuser-Busch InBev beer brands at previous agencies helped land the new shop a coveted spot on the beer marketer's roster. The agency will launch Corona beer in Brazil, and also won a special projects account that will include global collaboration with A-B InBev. In addition, CP&B Brazil will launch a new Mondelez brand in Brazil, and will be the creative agency for two publications at Brazil's biggest magazine publisher Editora Abril.It's a busy time for Mr. Kassu and Mr. Medeiros, who have been a copywriter and art director team for more than seven years and are now partners and chief creative officers at MDC-owned CP&B Brazil. While Mr. Medeiros and Mr. Reis were moving into the Sao Paulo office this week, Mr. Kassu was on a whirlwind trip to New York and took a few minutes between getting his latest tattoo and speaking at Advertising Week to participate in this week's edition of "Six Things." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-10-04 00:00:00 UTC ]
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The Things They Carried is finally being adapted for film (and the cast is insane).

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A F Steadman | 'I really didn’t know if anyone would like it, so I was very shocked'

Though publishing deals are standard fair in the pages of The Bookseller, it is rare for them to make her whirlwind publishing journey a splash in the mainstream press. But this was the case last month, when 28-year-old début author A F Steadman’s fantasy adventure series Skandar and the... Continue reading at The Bookseller

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Porter to read Grief is the Thing with Feathers live

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Your DNA didn’t change, Ancestry.com’s science did

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Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday’s First Things First

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Why the President Didn’t Want the World to Read Mary Trump’s Story

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Could Obama have stopped Putin’s election interference? A new book argues he didn’t think he needed to.

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Needful things

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A Bookstore Turned “Travel Agency”; Chewy Celebrates Very Good Pets: Friday’s First Things First

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