It was a big shock when Andre Kassu and Marcos Medeiros, leading executive creative directors at Brazil's renowned Almap BBDO agency, suddenly quit to do a startup with CP&B seven months ago in Sao Paulo. With a third partner, Vinicius Reis, they used the Fasano luxury hotel as a temporary headquarters until moving the now 12-person staff into a permanent office this week.They're already winning business. The creative duo's relationships and experience with Anheuser-Busch InBev beer brands at previous agencies helped land the new shop a coveted spot on the beer marketer's roster. The agency will launch Corona beer in Brazil, and also won a special projects account that will include global collaboration with A-B InBev. In addition, CP&B Brazil will launch a new Mondelez brand in Brazil, and will be the creative agency for two publications at Brazil's biggest magazine publisher Editora Abril.It's a busy time for Mr. Kassu and Mr. Medeiros, who have been a copywriter and art director team for more than seven years and are now partners and chief creative officers at MDC-owned CP&B Brazil. While Mr. Medeiros and Mr. Reis were moving into the Sao Paulo office this week, Mr. Kassu was on a whirlwind trip to New York and took a few minutes between getting his latest tattoo and speaking at Advertising Week to participate in this week's edition of "Six Things." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-04 00:00:00 UTC ]
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We Americans love to have ourselves a big old time. It's not just our waistlines that have exploded outward since the post-WWII era. Our houses have grown larger, as have the appliances within them, the vehicles in their driveways, the income inequalities between ourselves and our neighbors, and... Continue reading at Engadget
[ Engadget | 2023-06-04 14:30:20 UTC ]
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America’s second-most-popular play at high schools is a very unauthorized wizard story. Continue reading at Slate
[ Slate | 2023-05-26 09:50:00 UTC ]
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You want a middle-aged woman to run an ultramarathon or start a wellness empire? Can’t I just have a breakdown?There is good news for midlifers, so gird your loins for a flurry of off-brand optimism. Kicking off the list is a new prize for debut novelists over 50. “The reason we launched the... Continue reading at The Guardian
[ The Guardian | 2023-04-30 13:00:05 UTC ]
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Regulators around world are cracking down on content being hoovered up by ChatGPT, Stable Diffusion and othersCutting-edge artificial intelligence systems can help you escape a parking fine, write an academic essay, or fool you into believing Pope Francis is a fashionista. But the virtual... Continue reading at The Guardian
[ The Guardian | 2023-04-10 09:10:17 UTC ]
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Even the most passionate bibliophile gets annoyed by aspects of books and the book world sometimes. Here are some examples. Continue reading at Book Riot
[ Book Riot | 2023-03-22 10:34:00 UTC ]
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More important than culture-war noise are the multiple threats to British children learning to love books of any kindBack in the days when everything took place on Zooms and Teams, I was part of a World Book Day event that was livestreamed from the set of the hit musical Matlida. The set is... Continue reading at The Guardian
[ The Guardian | 2023-03-02 11:42:37 UTC ]
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Unpublished authors in their 60s, 70s and 80s are now at a premium in the book world – with radical, edgy women in high demandThe literary world is often accused of an obsession with youth, from multiple awards targeted at authors under 40 to publishers who hunt for new voices exclusively among... Continue reading at The Guardian
[ The Guardian | 2023-02-25 07:00:46 UTC ]
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The AI news just won’t stop! This week, Cherlynn and Devindra discuss the latest on Bing AI – Microsoft is loosening up some recent restrictions, following reports of its bad behavior – as well as the rise of ChatGPT stories on the Kindle store. Spotify is also launching its own AI DJ, starring... Continue reading at Engadget
[ Engadget | 2023-02-24 13:30:19 UTC ]
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The owner of the hybrid publisher has promised representatives from the Authors Guild that he will address the myriad complaints brought against his company that have piled up for about five years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-01 05:00:00 UTC ]
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The Duffer Brothers, creators of the Netflix hit 'Stranger Things,' were big fans of the Choose Your Own Adventure middle grade series and a tie-in based on the fourth season of the show is coming from Random House in April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-01 05:00:00 UTC ]
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You might not be stuck inside watching shows like you were at the height of the pandemic, but there were clearly some favorite online titles last year. Nielsen has shared its top streaming shows of 2022 in the US, and the most-streamed by far was Stranger Things — the fourth season helped... Continue reading at Engadget
[ Engadget | 2023-01-27 18:20:44 UTC ]
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The world’s fastest-selling memoir is merely an episode in a soap opera in the Sussexes’ adopted Californian hometownOn the day Prince Harry’s controversial, headline-grabbing memoir Spare officially became the fastest-selling non-fiction book in history, the bookstore in his adoptive hometown... Continue reading at The Guardian
[ The Guardian | 2023-01-21 14:25:09 UTC ]
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In 'Spare,' the Duke of Sussex attacks just about everything but the real source of his woes: the British monarchy itself. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-01-17 14:00:28 UTC ]
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From audiobook subscriptions to bullet journals to reading lights, here are some things that can help you meet your 2023 reading goals.- Clare Barnett Continue reading at Book Riot
[ Book Riot | 2023-01-09 11:34:00 UTC ]
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The complexity of the International Publishers Association's service leads Karine Pansa to call for more and better market data. The post Interview with Brazil’s Karine Pansa: IPA’s New President appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-06 16:21:11 UTC ]
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The venture capital market is slowing -- and while that might be a good thing for some investors, it'll likely be more difficult for media companies to raise capital. Continue reading at Digiday
[ Digiday | 2022-11-10 05:01:00 UTC ]
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The Brazil chapter of the Portuguese SDG Book Club is Honored with a request for its books' inclusion in a major government requisition. The post Brazil’s Portuguese IPA-UN SDG Book Club: 500,000 Copies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-07 15:49:58 UTC ]
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In the process of writing my book, I spent a lot of time researching a variety of resources about exploring our emotions. In the process, I discovered that there are a *lot* of books written for children about understanding their emotions (special shout-out to Madalena Moniz’s beautiful book... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-04 08:51:59 UTC ]
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Ever wondered what goes on behind the scenes while recording audiobooks? Six prolific audiobook narrators gave us the inside scoop. Continue reading at Book Riot
[ Book Riot | 2022-09-23 10:31:00 UTC ]
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Translated by Charlotte Whittle At some point in the last century, I arrived in Paris and that very day bought a copy of Madame Bovary in a bookstore called Joie de Vivre in the Latin Quarter. I stayed up nearly all night reading it and by dawn I knew what kind of writer I wanted […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-29 08:52:14 UTC ]
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