Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?

Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear the two features. Here's what they told us: Instant Articles The program lets publishers post whole text stories and other multimedia content directly to the news feed while selling ads against them, though it threatens to siphon traffic from their proprietary websites. Is Facebook, with the initiative, being a friend to publishers or a foe?  "Facebook Instant Articles is neither an ally nor a threat since the war is already over, and Facebook won," said Sean Cullen, evp product and technology at Fluent. "Publishers have no choice but to adopt Instant Articles in order to maintain their existing traffic levels and many will have no choice but to buy advertising from Facebook to grow." Yaniv Makover, CEO of content marketing vendor Keywee, said, "Facebook is a long-term gain for publishers that provide long-term value. However, publishers looking for a quick fix will be discouraged. Some publishers might think Facebook has overly onerous user-experience guidelines that favor quality content over content whose chief purpose is to go viral." There are, of course, other viable platforms for publishers to push their content including Twitter, Snapchat, Google AMP and Apple News,... Continue reading at 'AdWeek'

[ AdWeek | 2016-04-13 00:00:00 UTC ]
News tagged with: #monetization opportunities #online video #user base #watching closely

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Charlie Hebdo attack: confusion over whereabouts of gunmen – live updates

Police guard Paris roads after unconfirmed sightings of suspectsPolicewoman killed in apparently unconnected incidentPresident Hollande leads minute’s silence in ParisSeven arrests made overnight in relation to manhuntLatest news story: several arrested but hunt for suspects continuesShare your... Continue reading at The Guardian

[ The Guardian | 2015-01-08 00:00:00 UTC ]
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Long live the ebook – it’s a champion of the printed word | Philip Jones

With the public promiscuously hopping from one format to another, reports of the e-reader’s death look distinctly prematureWe have barely stumbled into 2015 and already some commentators are calling time on the ebook. The analysis was provoked by Waterstones’ managing director, James Daunt, who... Continue reading at The Guardian

[ The Guardian | 2015-01-07 00:00:00 UTC ]
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Coming in 2015: reality check for VC-engorged digital media

Bleacher Report founder Bryan Goldberg writes that the major digital publishing narrative in 2015 will be revenue. Everything else will be a function of how publishers thrive or struggle to monetize. The post Coming in 2015: reality check for VC-engorged digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-06 00:00:00 UTC ]
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Zuckerberg sets up Facebook book club

Facebook founder Mark Zuckerberg has set up a book club on the social networking site, attracting more than 120,000 likes in three days. Continue reading at The Bookseller

[ The Bookseller | 2015-01-06 00:00:00 UTC ]
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Recorded Books Buys Tantor Media

In a deal that combines two of the largest independent companies in the spokenword audiobook industry, Recorded Books has acquired Tantor Media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
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Facebook founder launches book club

A book club started by Facebook founder Mark Zuckerberg has already had almost 140,000 "likes". Continue reading at BBC News

[ BBC News | 2015-01-05 00:00:00 UTC ]
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5 good books I fear I may never read

It's sobering to think of carrying on into next year the weight of all the unread books on one's nightstand. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-27 00:00:00 UTC ]
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More Top Media Publications Trust Programmatic For Premium Ad Inventory

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek

[ AdWeek | 2014-12-24 00:00:00 UTC ]
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The Best Books Fast Company Read This Year

Relive the year in reading with the Fast Company staff.As the year wraps up, the Fast Company staff remembers our year in reading with our favorite books of the year. The list above is by no means comprehensive, or even the best new titles, but just some of the works we spent the last 12 months... Continue reading at Fast Company

[ Fast Company | 2014-12-24 00:00:00 UTC ]
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DailyMail.com Editor: ‘Figuring What Will Do Well on Facebook is Such a Crapshoot.’

Martin Clarke is a busy man. He serves as both editor-in-chief and publisher of DailyMail.com, while splitting his time between London and New York, with regular trips to Sydney thrown in.   Last week marked a significant milestone in the celebr ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-22 00:00:00 UTC ]
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Peter Booth Wiley to Retire as Company Chairman

Peter Booth Wiley, chairman of the board of John Wiley & Sons, plans to retire as chair at the end of his current term in September 2015. Matthew S. Kissner has been recommended to succeed him. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-22 00:00:00 UTC ]
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Bustle CEO: Depending on Facebook is a mistake

Bustle CEO Bryan Goldberg just raised another $15.5 million in venture capital for his women's interest site, and says, no, there is no publishing bubble. The post Bustle CEO: Depending on Facebook is a mistake appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-19 00:00:00 UTC ]
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Top 12 Articles on Publishing in Latin America of 2014

Latin America is a dynamic book publishing region. Read our top articles from 2014 about publishing in Brazil, Mexico, Argentina and other Latin American countries. The post Top 12 Articles on Publishing in Latin America of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-17 00:00:00 UTC ]
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Top 10 Articles on Rights and Licensing of 2014

In 2014, Publishing Perspectives covered rights and licensing around globe from Beijing to Serbia, from digital to self-publishing. Here are our top 10 rights articles of the year. The post Top 10 Articles on Rights and Licensing of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-17 00:00:00 UTC ]
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Brad Pitt and Seth Rogen lead backlash against media over Sony hacks

‘Everyone is doing exactly what these criminals want,’ says Rogen, after newspapers publish emails hacked from Sony executivesAaron Sorkin: news outlets more ‘morally treasonous’ than Sony hackersVarious Hollywood figures, including Brad Pitt, Aaron Sorkin and Seth Rogen, have publicly... Continue reading at The Guardian

[ The Guardian | 2014-12-16 00:00:00 UTC ]
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Facebook favoured over TV and radio, claims Ofcom report

Media regulator highlights ‘generation gap’ as people aged 16-24 move away from traditional platforms for online activitiesRead the full Ofcom report: Public Service Content in a Connected SocietyYounger people are switching off TV and radio in their droves in favour of online pursuits such as... Continue reading at The Guardian

[ The Guardian | 2014-12-15 00:00:00 UTC ]
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Petition calls on Foyles to pay the Living Wage

Foyles has defended the wages of its staff after an online petition called on the company to pay booksellers the Living Wage. The petition at Change.org was set up today (11th December) by Lindsay Woods, who is campaigning for the six-store company to pay all its workers “at least the London... Continue reading at The Bookseller

[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to... Continue reading at Advertising Age

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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Facebook to Make Sure the Right People See Publishers' Posts

Facebook keeps coming up with ways to reduce the amount of bloat in people's news feeds. But while recent efforts have angered those putting out that bloat -- advertisers and social gaming firms -- Facebook's latest move seems intended to pre-empt any pushback.Facebook unveiled a few new tools... Continue reading at Advertising Age

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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What Facebook’s search feature means for brands, publishers

Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #give users #active role