[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
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"I love Times Square." Those might not be the words you would expect to hear out of the mouth of a fashion magazine editor, but this kind of statement is typical of Eva Chen, the new editor–in–chief of Lucky Magazine. Since her arrival in June, now with two issues under her belt, she has been... Continue reading at Fast Company
[ Fast Company | 2013-09-12 00:00:00 UTC ]
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After a four-year decline, new technology investment has suddenly jumped up significantly, according to FOLIO:’s 2013 manufacturing and production technology survey. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-02 00:00:00 UTC ]
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By D. Eadward Tree The future of publishing ain't what it used to be. A few years ago, "everyone" knew what was coming: except for a few old-timers and Luddites, consumers would soon switch entirely to digital... Continue reading at Publishing Executive
[ Publishing Executive | 2013-09-02 00:00:00 UTC ]
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Dennis Publishing, the independent publisher of titles such as The Week, is breaking into the children's market for the first time with the launch of Berty Squiggles, a kids' colouring and activity magazine. Continue reading at Media Week
[ Media Week | 2013-08-30 00:00:00 UTC ]
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Kobo's not quite done with the news tonight. In addition to an e-reader, three tablets and Pocket integration, the Canadian-turned-Japanese company has also got some announcements on the content side of things. First up is the addition of magazines to its store, bringing titles from Conde Nast,... Continue reading at Engadget
[ Engadget | 2013-08-28 00:00:00 UTC ]
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NBC's 'Today' show will be picking monthly titles for a book club, with Samantha Shannon's 'The Bone Season' serving as the first selection. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-21 00:00:00 UTC ]
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Condé Nast has struck a deal with Amazon that will give the Vogue, Vanity Fair, and New Yorker publisher access to 200 million potential new subscribers who are already spending money shopping on Amazon, according to a Reuters exclusive. The deal, the first of its kind, will allow Condé Nast to... Continue reading at Fast Company
[ Fast Company | 2013-08-20 00:00:00 UTC ]
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Remember when the iPad was supposed to save publishing? For all the hype of the tablet revolution and its impact on the industry, most digital magazines are still growing into the form factor. Far too often, tablet mags are simply regurgitated copies of the print edition served up as clunky,... Continue reading at Fast Company
[ Fast Company | 2013-08-20 00:00:00 UTC ]
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E-book publisher and digital marketer Open Road Integrated Media announced that it has received $11 million in Series C equity financing led by an $8 Million investment from NewSpring Capital. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-19 00:00:00 UTC ]
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The women's glossy magazine sector reported continued declines in circulation in the first six months of 2013, with Hearst Magazines UK's Company magazine plummeting 36.7 per cent. Continue reading at Media Week
[ Media Week | 2013-08-15 00:00:00 UTC ]
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Citing a spiral of declining ad revenues, the American Medical Association (AMA) will stop publishing the print edition and website of American Medical News next month. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-14 00:00:00 UTC ]
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A new bi-annual publication dedicated to the unpaid workforce looks anything but entry-level. Intern magazine marks a new meta-high in the publishing industry: Unpaid interns who work in media are paying plenty of attention to a media launch dedicated to unpaid interns. If you had to think... Continue reading at Fast Company
[ Fast Company | 2013-07-30 00:00:00 UTC ]
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In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com... Continue reading at AdWeek
[ AdWeek | 2013-07-29 00:00:00 UTC ]
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Revenues were up for Meredith's National Media Group in its fiscal year 2013 earnings report, as the company saw big returns from digital advertising and continued success with its S Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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AGE: 66 yearsVITALS: Good post-op pulsePROGNOSIS: Gradual improvement Recently, the online investment newsletter 24/7 Wall St. grimly predicted that Road & Track was so deathly ill that it could not survive another year. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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The Meredith Corporation is set to launch a print version of its popular Allrecipies.com brand. The magazine is being rolled out as a bi-monthly publication and is slated to debut in August. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-16 00:00:00 UTC ]
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Meredith Corp. will introduce Allrecipes magazine, a spin-off of the cooking site it bought in 2012, the company said on Monday.The magazine will guarantee its advertisers an average paid circulation of 500,000 and publish six times a year, starting with a December issue planned to hit... Continue reading at Crains New York
[ Crains New York | 2013-07-16 00:00:00 UTC ]
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Building on the success of its Pulitzer Prize winning interactive article "Snow Fall," the New York Times will launch what it's calling "an immersive digital magazine experience."Sam Sifton, the former Times food critic-turned national editor, will lead the project. At the same time, he will... Continue reading at Crains New York
[ Crains New York | 2013-07-13 00:00:00 UTC ]
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Print media is dying; some may argue it is already dead. With the launch of the iPad and the current industry trend of tablet media consumption, consumers don’t want to clutter their homes with stacks of paper magazines and newspapers. Not to mention, there is the trend of "going green" which is... Continue reading at Betanews
[ Betanews | 2013-07-11 00:00:00 UTC ]
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Fewer magazines were launched in the first half of 2013 than in the same period a year ago, but, on the bright side, a lot fewer folded this year than last, according to MediaFinder.com. The online database of U.S. and Canadian publications released its first-half survey on Monday.And though... Continue reading at Crains New York
[ Crains New York | 2013-07-08 00:00:00 UTC ]
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