Seventeen and Cosmo bring Netflix's '13 Reasons' to life

Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show "13 Reasons Why."The publisher is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post them IRL (in real life). The idea is to "own your truth," says Todd Haskell, chief revenue officer at Hearst Magazines Digital Media.This is the first time the publisher's marketing team is executing an experiential marketing campaign. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-05-18 00:00:00 UTC ]
News tagged with: #real life #todd haskell #marketing team

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‘The Love of My Life’ is a masterful domestic thriller with a doozy of a plot

In Rosie Walsh’s new novel, husband and wife think they know each other, but do they? Continue reading at The Washington Post

[ The Washington Post | 2022-03-12 13:00:23 UTC ]
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ABC's 'Abbott Elementary' and Scholastic bringing free book fairs to two L.A. schools

ABC, home of freshman comedy 'Abbott Elementary,' has partnered with Scholastic to host free book fairs at seven Title 1 schools between March 14-18. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-03-11 21:00:48 UTC ]
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Abbott Elementary is bringing free book fairs to underfunded schools.

Critics and audiences are hailing the release of Abbott Elementary, ABC’s new workplace sitcom created by and starring Quinta Brunson (and, by the way, featuring a virtuosic comedic performance by Janelle James). Abbott Elementary, which received the highest comedy ratings since Modern Family’s... Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-10 20:19:56 UTC ]
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Amy Bloom documents her heart-wrenching journey to help her husband end his life

In Amy Bloom's memoir, she writes of her husband's Alzheimer's diagnosis and all that followed. Continue reading at The Washington Post

[ The Washington Post | 2022-03-08 13:00:45 UTC ]
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Netflix’s ‘Pieces of Her’ doesn’t blindly follow the book. Author Karin Slaughter couldn’t be happier.

Netflix’s "Pieces of Her," starring Toni Colette and Bella Heathcote, departs regularly from the source material, but the spirit of the novel remains intact. Continue reading at The Washington Post

[ The Washington Post | 2022-03-05 12:00:35 UTC ]
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Rebel Girls Receives $13 Million in Investments

The Rebel Girls brand has raised $13 million, and has announced new additions to its board of directors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-03 05:00:00 UTC ]
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Karen Cheung’s ‘The Impossible City’ is a tribute to Hong Kong’s vanishing way of life

Karen Cheung introduces readers to an array of characters and tackles themes such as belonging, postcolonial identity and the meaning of home in a nearly uninhabitable city of tiny apartments and stratospheric rent. Continue reading at The Washington Post

[ The Washington Post | 2022-03-01 12:00:37 UTC ]
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Can a Self-Help Book Really Change Your Life?

The genre promises easy fixes for intractable problems, but some conflicts can’t be solved by individuals alone: Your weekly guide to the best in books Continue reading at The Atlantic

[ The Atlantic | 2022-02-25 15:00:00 UTC ]
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Bringing Light to the Situation of Kurdish Women: Chinur Sa’idi’s Hobbies of Mr. Like-a-Man, 
by Zakarya Bezdoode

Book Reviews Statue of renowned Kurdish historian, author, and poet Mastoureh Ardalan (1805–1848) in Erbil / Photo by Levi Meir Clancy / Unsplash Even though they appear to have a lot to say about the historical, political, cultural, and literary... Continue reading at World Literature Today

[ World Literature Today | 2022-02-23 21:05:41 UTC ]
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In Roddy Doyle’s ‘Life Without Children,’ the pandemic sets plots in motion

"Paddy Clarke Ha Ha Ha" author Roddy Doyle found inspiration in pandemic lockdowns. Continue reading at The Washington Post

[ The Washington Post | 2022-02-23 12:00:09 UTC ]
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In Joel Agee’s wondrous ‘The Stone World’ a boy tries to make sense of life

The range and caliber of Joel Agee's work proves he's much more than the son of the late, Pulitzer-winning James Agee. Continue reading at The Washington Post

[ The Washington Post | 2022-02-22 12:00:34 UTC ]
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The Big, Beautiful Life of Ashley Bryan

As a Black solider during WWII, Ashley Bryan drew in his sketchbook. He went on to illustrate dozens of children's book over his lifetime. Continue reading at Book Riot

[ Book Riot | 2022-02-19 11:32:00 UTC ]
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In Tessa Hadley’s ‘Free Love,’ a mother’s happy life is upended by a kiss

Tessa Hadley's "Free Love" follows a happy 1960s mother and wife who shocks her family — and herself. Continue reading at The Washington Post

[ The Washington Post | 2022-02-08 13:42:21 UTC ]
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Country Life publisher reeling after shareholder revolt over executive pay

Future’s shares tumble as investors vote down scheme in which CEO could be awarded £40mFuture, the UK’s biggest magazine publisher that is home to titles from Country Life to Metal Hammer, has been forced into an embarrassing sit-down with investors after a bruising shareholder revolt in which... Continue reading at The Guardian

[ The Guardian | 2022-02-03 16:27:30 UTC ]
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Hitting the Books: The decades-long fight to bring live television to deaf audiences

The Silent Era of cinema was perhaps its most equitable with both hearing and hearing-impaired viewers able to enjoy productions alongside one another, but with the advent of "talkies," deaf and hard-of-hearing American's found themselves largely excluded from this new dominant entertainment... Continue reading at Engadget

[ Engadget | 2022-01-29 16:30:45 UTC ]
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Win Books for Life from Bookshop.org

To mark its second anniversary, Bookshop.org, has started what it is calling the Golden Bookmark Sweepstakes, which will award one person $600 in Bookshop.org gift cards each year for life, as well as a one-time prize of $500 to donate to a bookstore of their choice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-28 05:00:00 UTC ]
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She has a bestseller and hit Netflix series. But Stephanie Land's 'Maid' isn't just about being a 'palatable poor person'

Stephanie Land, the author of 'Maid,' joins the L.A. Times Book Club on Jan. 25. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-01-19 19:34:16 UTC ]
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HQ pre-empts 'empowering' guide from life coach Ogunlesi

HQ has pre-empted an "empowering" guide to overcoming imposter syndrome from life coach Tiwalola Ogunlesi in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 19:04:39 UTC ]
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Lit Hub Daily: January 13, 2022

“‘High-Risk.’ Was I that? What did those words even mean?” Edgar Gomez on sex, desire, and going on PrEP. | Lit Hub Memoir David Hollander considers how fiction can save us from despair. | Lit Hub “The true story of the diary’s composition reveals how much thought and effort Anne put into... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-13 11:30:16 UTC ]
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Jami Attenberg on Building a Writing Life

At the Guardian, Jami Attenberg, author of the recent memoir I Came All This Way to Meet You, reflects on how a key moment of rejection allowed her to carve out her own path as a writer. “I’m old enough to realise that there is one more important part to carving out your creative life: … The... Continue reading at The Millions

[ The Millions | 2022-01-10 21:30:10 UTC ]
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