The story of shrinking magazines and fewer ad pages is anything but new. However, the lack of transparency in data reporting for print magazines leaves a lot of unanswered questions about how thin things really are. Given that we are no longer able to track and accurately report on ad buys in print, we decided in 2015 to monitor some of the top fashion magazines in the industry by weighing and measuring them to create a new, albeit less-scientific dataset, so we could get a better idea of how mass-consumer fashion magazines are performing year-over-year. Four years in and the narrative is not a surprising one: things aren't looking all that good. Since we began this project, we have seen Glamour and People Style Watch fold their print magazines. Porter cut its frequency back to two issues a year, which prompted us to remove it from the dataset. And we decided to also remove Allure altogether since it was less than half the size of the second smallest book. But beyond that, we have seen significant shrinkage across the board over the past four years—including at Vogue, where its "thud factor" has decreased by more than 30% in that time. But the good news for Vogue is it's still the clear leader of the pack, but nobody in the set is immune to the industry's challenges and bucking the trend. The "best" performers this year were those who remained relatively flat versus last year. Still, for InStyle and Marie Claire, remaining flat shouldn't warrant any pride, considering... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-10 17:08:30 UTC ]
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Vogue takes home top honors. The post The 2015 National Magazine Award Winners appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
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The MPA hosted its annual American Magazine Media Conference in New York this week and closed the show with “A View From The Top.” The post Does ‘Magazine Media’ Actually Redefine The Industry? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
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A love letter to fashion, Paris, and the House of Dior, 'Girl in Dior' ('Jeune fille en Dior') brings French superstar Annie Goetzinger to the US, and gorgeous clothes to the comics page. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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Kalmbach is using existing footholds in tech and hobbies as platforms for a launch. The post How Kalmbach Turned Two of Its Strengths Into a New Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-30 00:00:00 UTC ]
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Random House has acquired 'Two Years Eight Months and Twenty-Eight Nights,' a new novel by Salman Rushdie, set to pub in September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-29 00:00:00 UTC ]
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While January can suffer from a post-holiday publication lull, it's a great time room for cooler, less conventional reads. The post New Fantasy Writers and Internet-Haters Dominate Our Favorite Books This Month appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-01-29 00:00:00 UTC ]
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Ahead of an appearance at this year’s Changing Media Summit, Anna Jones talks to the Guardian about the future of magazines, Hearst’s role in the run-up to the 2015 general election and why the portrayal of women in Esquire is changingChanging Media Summit 2015 programmeIf a 169-year-old,... Continue reading at The Guardian
[ The Guardian | 2015-01-28 00:00:00 UTC ]
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“Uncertainty is the new normal.” The post What the Latest USPS Rate Hike Means for Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-23 00:00:00 UTC ]
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Led by gains in print formats, sales of adult trade books rose 10.9% in October over October 2013, according to figures released in AAP’s monthly StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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The Netflix-for-magazines race continues… The post More Competition in the All-You-Can-Read Magazine Market appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-21 00:00:00 UTC ]
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In the latest episode of Geek's Guide to the Galaxy the panel discusses the Kickstarter campaign to fund Queers Destroy Science Fiction!, a special issue of Lightspeed magazine written by queer creators. The post Crowdfunded Magazine Celebrates Queer Science Fiction appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-01-17 00:00:00 UTC ]
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Keith Moerer, Director of Apple's iBookstore, revealed that Apple's iBookstore is growing at a million users per month and has seen 1 billion downloads. The post Apple’s iBookstore Growing at One Million Users Per Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-16 00:00:00 UTC ]
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Digital-to-print launches like Allrecipes, POLITICO Magazine and The Pitchfork Review are becoming increasingly common, but it's rare when a brand that decided to abandon ink and paper returns to it. T.H.E. Journal, 1105 Media's magazine about K-12 education technology, is doing just that though. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
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It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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Ad featuring photograph of young woman in lingerie posed on a bed, headlined ‘Interns wanted’, since removed News Corp Australia’s most popular magazine insert has advertised for fashion interns by using a photo of a young woman dressed in underwear on all fours on a bed.Murdoch's Sunday Style... Continue reading at The Guardian
[ The Guardian | 2015-01-09 00:00:00 UTC ]
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In a cost-cutting move, Randall-Reilly, a B2B publisher with footholds in several markets, is merging two of its brands and going digital-only with another. Road building magazine, Better Roads, will fold as a standalone title and become part of Equip Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-08 00:00:00 UTC ]
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In June, David Carey will mark his fifth anniversary as Hearst Magazines president, and a New Year's Day tradition of his (begun over a decade ago when publisher of The New Yorker) is to look back and look ahead in a letter to colleagues. In his 2015 message, Carey acknowledged that Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-06 00:00:00 UTC ]
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Hearst Magazines, publisher of glossy titles like Cosmopolitan and Good Housekeeping, is planning to introduce a new print magazine in early 2016, according to David Carey, the company's president."We're in conversations now with possible joint-venture partners," said Mr. Carey in a memo to... Continue reading at Advertising Age
[ Advertising Age | 2015-01-01 00:00:00 UTC ]
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It's like the phrase "curl up with a good book" was invented for the month of December. Here's what we're reading by the fire. The post A Time-Traveling Graphic Novel and More Great Books We’re Reading This Month appeared first on WIRED. Continue reading at Wired
[ Wired | 2014-12-24 00:00:00 UTC ]
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Though the number of magazine launches held steady in 2014, the outlook for print media still took a turn for the worse as closures nearly doubled. Among the shuttered publications are... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-12-16 00:00:00 UTC ]
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