The story of shrinking magazines and fewer ad pages is anything but new. However, the lack of transparency in data reporting for print magazines leaves a lot of unanswered questions about how thin things really are. Given that we are no longer able to track and accurately report on ad buys in print, we decided in 2015 to monitor some of the top fashion magazines in the industry by weighing and measuring them to create a new, albeit less-scientific dataset, so we could get a better idea of how mass-consumer fashion magazines are performing year-over-year. Four years in and the narrative is not a surprising one: things aren't looking all that good. Since we began this project, we have seen Glamour and People Style Watch fold their print magazines. Porter cut its frequency back to two issues a year, which prompted us to remove it from the dataset. And we decided to also remove Allure altogether since it was less than half the size of the second smallest book. But beyond that, we have seen significant shrinkage across the board over the past four years—including at Vogue, where its "thud factor" has decreased by more than 30% in that time. But the good news for Vogue is it's still the clear leader of the pack, but nobody in the set is immune to the industry's challenges and bucking the trend. The "best" performers this year were those who remained relatively flat versus last year. Still, for InStyle and Marie Claire, remaining flat shouldn't warrant any pride, considering... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-10 17:08:30 UTC ]
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Socail engagements were healthy for magazine brands in September across Facebook, Twitter, Google+ and Instagram, especially when it came to epicurean, shelter/home and pop culture & celebrity interests. This, according to data compiled in sister publication min, using True Social Metrics,... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-27 00:00:00 UTC ]
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Pearson has reported sales level in underlying terms for the first nine months of 2014, with Penguin Random House performing "well" in the third quarter. Meanwhile chief financial officer Robin Freestone is to stand down after eight years in his role, the company said. Continue reading at The Bookseller
[ The Bookseller | 2014-10-25 00:00:00 UTC ]
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Media companies have been streamlining their businesses by cleaving off underperforming print units from more lucrative TV, film and digital businesses. Just this year, Time Warner spun off magazine division Time Inc., Tribune Company split apart its TV and newspaper businesses and Gannett... Continue reading at Advertising Age
[ Advertising Age | 2014-10-24 00:00:00 UTC ]
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The final installment in Ken Follett’s Century trilogy, Edge of Eternity, landed at the top of two bestseller lists in international markets in September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
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Martha Stewart is getting out of the business of magazines -- mostly.Her company, Martha Stewart Living Omnimedia, has struck a 10-year licensing agreement with Meredith Corp., owner of Better Homes and Gardens and Every Day With Rachael Ray, to handle the advertising sales, marketing,... Continue reading at Advertising Age
[ Advertising Age | 2014-10-16 00:00:00 UTC ]
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Martha Stewart Living Omnimedia Inc. will farm out most of its magazine operations to Better Homes and Gardens publisher Meredith Corp., cutting costs as it focuses on brand-licensing deals. Meredith... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-10-16 00:00:00 UTC ]
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It's not a shocker that print ad revenue has fallen while the pile of dimes from digital advertising has been growing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended September 28, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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September was a bad month for the Publishers Weekly Stock Index, with only two of the 13 companies on the PWSI seeing an increase in their stock prices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Joel Osteen, author 'You Can, You Will: 8 Undeniable Qualities of a Winner' (FaithWords, 9781455575718), will appear on the 'Michael Smerconish Program' on Monday, September 29, and 'Fox & Friends' on Tuesday, September 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-29 00:00:00 UTC ]
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For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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An editor whose long career in women's magazines included 20 years as editor-in-chief at Good Housekeeping has died. John Mack Carter was 86. A statement from Hearst Corp. said Mr. Carter died... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-09-27 00:00:00 UTC ]
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Amazon, Perseus reach new ebook deal and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Paul M. Barrett, author of 'Law of the Jungle: The $19 Billion Legal Battle Over Oil in the Rain Forest and the Lawyer Who'd Stop at Nothing to Win' (Crown, 9780770436346), will appear on NPR’s 'On the Media' on Saturday, September 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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This week, new Martin Amis, Marlon James's epic masterpiece, and the amazing "On Immunity." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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With the notable exceptions of audio downloads and children’s/YA, sales were down through May compared to the first five months of 2013, based on figures supplied to the AAP by 1,209 publishers for its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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This week marks the launch of a new literary festival in New Jersey and two new bookstores (King City Books in Mt. Vernon, Ill., and Vallejo Bookstore in Vallejo, Calif.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended September 21, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Welcome to PW's inaugural round-up of books that are making the rounds in foreign markets, among them a Chinese techno thriller, a new bestselling Swedish crime trilogy, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Name change for Logos; new TV program features Kregel author; Chalice forges partnership with ministry organization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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