The story of shrinking magazines and fewer ad pages is anything but new. However, the lack of transparency in data reporting for print magazines leaves a lot of unanswered questions about how thin things really are. Given that we are no longer able to track and accurately report on ad buys in print, we decided in 2015 to monitor some of the top fashion magazines in the industry by weighing and measuring them to create a new, albeit less-scientific dataset, so we could get a better idea of how mass-consumer fashion magazines are performing year-over-year. Four years in and the narrative is not a surprising one: things aren't looking all that good. Since we began this project, we have seen Glamour and People Style Watch fold their print magazines. Porter cut its frequency back to two issues a year, which prompted us to remove it from the dataset. And we decided to also remove Allure altogether since it was less than half the size of the second smallest book. But beyond that, we have seen significant shrinkage across the board over the past four years—including at Vogue, where its "thud factor" has decreased by more than 30% in that time. But the good news for Vogue is it's still the clear leader of the pack, but nobody in the set is immune to the industry's challenges and bucking the trend. The "best" performers this year were those who remained relatively flat versus last year. Still, for InStyle and Marie Claire, remaining flat shouldn't warrant any pride, considering... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-10 17:08:30 UTC ]
News tagged with:
#julianne moore
#digital platforms
#annual revenue
#trim sizes
#paper stock
Though the number of magazine launches held steady in 2014, the outlook for print media still took a turn for the worse as closures nearly doubled. Among the shuttered publications are... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine closures
#print media
#shuttered publications
Sales in the adult trade segment fell 11.8% in the month, compared to September 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult trade
The Pulitzer Prizes have recognized the country's top journalism for almost a century, and for most of that time, there was just one major requirement for entry: the story had to appear in a printed newspaper. Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pulitzer prizes
While the MPA's new Magazine Media 360 report aims to capture the raw reach of some of the industry's top brands, media research firm GfK MRI delves deeper into exactly who makes up those audiences. The company—which actually provides the MPA with its print and digital edition readership... Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biggest audiences
#magazine world
#top brands
Gannett announced that it's shutting down its weekend magazine, USA Weekend, effective Dec. Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#weekend magazine
Martha Stewart is expanding her home-goods empire, this time by offering food and drink directly to her legions of devotees with her first cafe.Martha Stewart Cafe will open in the Starrett-Lehigh Building in Manhattan's Chelsea neighborhood, where the domestic maven's company headquarters are... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine operations
#reduce costs
Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
#digital publisher
#mountain view
Fashion brand Club Monaco has enlisted The Strand bookstore to decorate its flagship store with books, creating a store-within-a-store. The post Where Fashion Meets Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strand bookstore
#flagship store
Fourth Estate will publish a new novel by Jonathan Franzen next year, titled Purity. The HarperCollins imprint confirmed it would publish simultaneously with US publisher Farrar, Straus & Giroux, which plans to release Purity in September next year. Nicholas Pearson, publishing director at... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jonathan franzen
#publish simultaneously
#fourth estate
#publisher farrar
#straus giroux
The new consumer website will feature contributions from Scribner authors and editors, as well as from other Simon & Schuster imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer website
September Publishing has acquired a book by Sharon Blackie on Celtic woman and empowerment. Publisher Hannah MacDonald (pictured) acquired world English language rights to If Women Rose Rooted, Like Tress from Kirsty McLachlan at DGA Ltd. Continue reading at The Bookseller
[ The Bookseller | 2014-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#september publishing
#kirsty mclachlan
Instagram as a platform may not be the biggest traffic driver, but magazines publishers finding unique ways of using it to push their brands. The post Three magazine publishers winning at Instagram appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#instagram appeared
Bookstore sales fell 6.4% in September compared to September 2013, according to figures released Friday by the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#september compared
#census bureau
Kate Lewis is a print veteran, but she may be Hearst's savior in its bid to boost its digital business. The post This woman is Hearst Magazines’ secret digital weapon appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#kate lewis
#digital business
Moritz Loew, VP-sales and marketing at Time Inc. and a key architect of Time.com's ambitious redesign this year, is leaving the company, Ad Age has learned. His last day is Friday.A veteran of the digital media world, Mr. Loew led U.S. ad sales for Time magazine in both print and digital. Jed... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital sales
#ad sales
#group publisher
TIME launched its digital archive, "The Vault," on Wednesday, but it's not the only magazine to look to its past for new content, more inventory and increased value for subscribers. Through bundles, tiered subscription models or one-off purchases, titles are able t Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-14 00:00:00 UTC ]
More news stories like this |
One of publishing's nastiest, most high-profile conflicts, the monthslong standoff between Amazon.com and Hachette Book Group, is ending. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-11-13 00:00:00 UTC ]
More news stories like this |
New York Magazine has just come out with an in-depth profile of the intensely private Honolulu resident Pierre Omidyar. It quickly gets beyond the basics—"the programmer who created eBay, is one of America's richest men, a 47-year-old philanthropist intent on giving away the fortune he made when... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york magazine
#richest men
#personal journey
Sales of adult trade books were down 2.2% in the first seven months of 2014, compared to the same period in 2013, while sales in the children’s/YA segment rose 25.8%, according to AAP’s monthly StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#monthly statshot
This month, we’re balancing some quick reads---a Jonathan Franzen-blessed debut and a slim companion volume from one of our favorite new(-ish) fantasy writers---with Walter Isaacson’s latest blockbuster on the history of technological innovation, along with a few other selections. Attention,... Continue reading at Wired
[ Wired | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#month appeared
#walter isaacson