September Is Becoming Just Another Month for Fashion Magazines

The story of shrinking magazines and fewer ad pages is anything but new. However, the lack of transparency in data reporting for print magazines leaves a lot of unanswered questions about how thin things really are. Given that we are no longer able to track and accurately report on ad buys in print, we decided in 2015 to monitor some of the top fashion magazines in the industry by weighing and measuring them to create a new, albeit less-scientific dataset, so we could get a better idea of how mass-consumer fashion magazines are performing year-over-year. Four years in and the narrative is not a surprising one: things aren't looking all that good. Since we began this project, we have seen Glamour and People Style Watch fold their print magazines. Porter cut its frequency back to two issues a year, which prompted us to remove it from the dataset. And we decided to also remove Allure altogether since it was less than half the size of the second smallest book. But beyond that, we have seen significant shrinkage across the board over the past four years—including at Vogue, where its "thud factor" has decreased by more than 30% in that time. But the good news for Vogue is it's still the clear leader of the pack, but nobody in the set is immune to the industry's challenges and bucking the trend. The "best" performers this year were those who remained relatively flat versus last year. Still, for InStyle and Marie Claire, remaining flat shouldn't warrant any pride, considering... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-10 17:08:30 UTC ]
News tagged with: #actual newsstand #julianne moore #angelina jolie #decent sell- #brand equity #digital platforms #annual revenue #data suggest #working anymore #confirm accuracy #nearest ounce #nearest millimeter #trim sizes #paper stock #fair comparison

Other Publishing stories related to: 'September Is Becoming Just Another Month for Fashion Magazines'


Outdoor retailer REI launches a magazine, Uncommon Path

Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. Outdoor retailer REI today launched Uncommon Path, a quarterly print magazine, in partnership with HearstMade, the division of Hearst Magazines that produces Airbnb Magazine with... Continue reading at Advertising Age

[ Advertising Age | 2019-09-17 18:14:21 UTC ]
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Take your mind back to school with the 10 best books of September

From thought-provoking fiction by Ta-Nehisi Coates and Petina Gappah to biographies of Susan Sontag and Condé Nast, your reading list starts here. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-09-16 22:39:00 UTC ]
More news stories like this | News stories tagged with: #reading list #cond nast #susan sontag #petina gappah #ta-nehisi coates #thought-provoking fiction #mind back


Take your mind back to school with the 10 best books of September

From thought-provoking fiction by Ta-Nehisi Coates and Petina Gappah to biographies of Susan Sontag and Condé Nast, your reading list starts here. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-09-16 22:39:00 UTC ]
More news stories like this | News stories tagged with: #reading list #cond nast #susan sontag #petina gappah #ta-nehisi coates #thought-provoking fiction #mind back


Take your mind back to school with the 10 best books of September

From thought-provoking fiction by Ta-Nehisi Coates and Petina Gappah to biographies of Susan Sontag and Condé Nast, your reading list starts here. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-09-16 22:39:00 UTC ]
More news stories like this | News stories tagged with: #reading list #cond nast #susan sontag #petina gappah #ta-nehisi coates #thought-provoking fiction #mind back


Take your mind back to school with the 10 best books of September

From thought-provoking fiction by Ta-Nehisi Coates and Petina Gappah to biographies of Susan Sontag and Condé Nast, your reading list starts here. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-09-16 22:39:00 UTC ]
More news stories like this | News stories tagged with: #reading list #cond nast #susan sontag #petina gappah #ta-nehisi coates #thought-provoking fiction #mind back


Take your mind back to school with the 10 best books of September

From thought-provoking fiction by Ta-Nehisi Coates and Petina Gappah to biographies of Susan Sontag and Condé Nast, your reading list starts here. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-09-16 22:39:00 UTC ]
More news stories like this | News stories tagged with: #reading list #cond nast #susan sontag #petina gappah #ta-nehisi coates #thought-provoking fiction #mind back


Book Riot’s Deals of the Day for September 16th, 2019

Sponsored by The Atlantis Code, an “Indiana Jones meets Da Vinci Code” adventure by NYT bestselling author Charles Brokaw. These ... Continue reading at Book Riot

[ Book Riot | 2019-09-16 14:54:04 UTC ]
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Meredith’s Time-Management Problem: The Largest Magazine Publisher Has Some Explaining To Do

Tom Harty sounds like a guy who thought he’d bought a shiny new car, only to find out the engine had been removed right before he wrote the check. And who then failed to report the theft to his insurance company in a timely manner. Earlier this month, the Meredith CEO made some revealing... Continue reading at Publishing Executive

[ Publishing Executive | 2019-09-16 13:41:06 UTC ]
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Between the covers: how the British fell out of love with magazines

Marie Claire’s closure highlights print titles’ struggle for survival in the age of online media Another gap is about to appear on your newsagent’s shelf. This week Marie Claire announced the closure of its UK print edition, adding to an expanding list of high-profile titles from NME to FHM that... Continue reading at The Guardian

[ The Guardian | 2019-09-14 06:00:58 UTC ]
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The Bookseller introduces new fully compostable magazine wrapper

The Bookseller magazine will now be delivered in fully compostable material for the first time, replacing its previous recyclable polythene wrap. Continue reading at The Bookseller

[ The Bookseller | 2019-09-13 10:39:06 UTC ]
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Book Deals: Week of September 16, 2019

Amy Einhorn spends big for a new novel by the author of 'American Dirt,' S&S nabs the debut by an up-and-coming PRH editor, Sourcebooks touts its own debut, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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This Week's Bestsellers: September 16, 2019

‘Dr. Seuss’s Horse Museum’ is the #9 book in country, and one of three new titles at the top of our picture book list. Plus ‘This Tender Land’ sells well in the Land of Ten Thousand Lakes, and debut novel ‘The Secrets We Kept’ gets the nod from Reese’s Book Club. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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The Week in Libraries: September 13, 2019

Among the week's headlines, ALA seeks to raise public awareness about e-books; a look at Temple University's new library; and how a New Jersey library will benefit from a hidden treasure that had been hanging in plain sight for 60 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Unit Sales Up at the Beginning of September

Unit sales of print books in the week ended Sept. 7, 2019, rose 0.9% over the comparable week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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'Biting' Ian McEwan satire on Brexit to be released this month

Ian McEwan is releasing a new novella at the end of this month, a “biting political satire” on Brexit about a man’s metamorphosis into the Prime Minister, hellbent on carrying out the will of the people. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 00:26:24 UTC ]
More news stories like this | News stories tagged with: #prime minister #ian mcewan


Women’s magazines are more progressive than ever – and they’re all closing down | Yomi Adegoke

Marie Claire is just the latest titan of women’s media to fall, following Lucky, More!, The Pool and Lenny Letter. Their absence will be keenly feltReaders of women’s magazines have had a rough few years. Every few months another titan falls and today we are mourning the UK print edition of... Continue reading at The Guardian

[ The Guardian | 2019-09-11 16:09:38 UTC ]
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Hearst Autos Flaunts Its New Look at New York Fashion Week

Hearst Autos used an old school marketing method this week to tout its new look, with an eye-catching newsstand pop-up plopped in the middle of New York Fashion Week. Execs began rolling out Hearst Autos' new look, which is intended to "simplify" the brand, in June, said chief marketing officer... Continue reading at AdWeek

[ AdWeek | 2019-09-11 15:07:03 UTC ]
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Book Riot’s Deals of the Day for September 11th, 2019

Sponsored by What They Meant for Evil by Rebecca Deng, published by FaithWords, an imprint of Hachette Book Group These ... Continue reading at Book Riot

[ Book Riot | 2019-09-11 14:25:33 UTC ]
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Sourcebooks Posts Double Digit Six Month Sales Gain

Unit sales rose 24% in the first six months of 2019 over the comparable period in 2018, while revenue increased 26% at Sourcebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-10 04:00:00 UTC ]
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How (and Why) We’re Celebrating ‘World Kid Lit Month’ in 2019

Since 2016, we've marked "World Kid Lit Month" each September, celebrating translations of children's literature into English. Continue reading at Book Riot

[ Book Riot | 2019-09-08 10:34:21 UTC ]
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