September Is Becoming Just Another Month for Fashion Magazines

The story of shrinking magazines and fewer ad pages is anything but new. However, the lack of transparency in data reporting for print magazines leaves a lot of unanswered questions about how thin things really are. Given that we are no longer able to track and accurately report on ad buys in print, we decided in 2015 to monitor some of the top fashion magazines in the industry by weighing and measuring them to create a new, albeit less-scientific dataset, so we could get a better idea of how mass-consumer fashion magazines are performing year-over-year. Four years in and the narrative is not a surprising one: things aren't looking all that good. Since we began this project, we have seen Glamour and People Style Watch fold their print magazines. Porter cut its frequency back to two issues a year, which prompted us to remove it from the dataset. And we decided to also remove Allure altogether since it was less than half the size of the second smallest book. But beyond that, we have seen significant shrinkage across the board over the past four years—including at Vogue, where its "thud factor" has decreased by more than 30% in that time. But the good news for Vogue is it's still the clear leader of the pack, but nobody in the set is immune to the industry's challenges and bucking the trend. The "best" performers this year were those who remained relatively flat versus last year. Still, for InStyle and Marie Claire, remaining flat shouldn't warrant any pride, considering... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-10 17:08:30 UTC ]
News tagged with: #actual newsstand #julianne moore #angelina jolie #decent sell- #brand equity #digital platforms #annual revenue #data suggest #working anymore #confirm accuracy #nearest ounce #nearest millimeter #trim sizes #paper stock #fair comparison

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Gift Yourself A FIYAH Literary Magazine Subscription For 2020

FIYAH literary magazine is the gift that keeps on giving -- treat yourself to a subscription to the award-winning black speculative fiction journal. Continue reading at Book Riot

[ Book Riot | 2019-10-05 10:52:02 UTC ]
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Mills & Boon partners with Asda for Breast Cancer Awareness Month

Mills & Boon is partnering with Asda for Breast Cancer Awareness Month in October to raise funds and awareness for breast cancer campaign, Tickled Pink, for the second year in a row.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-03 22:33:50 UTC ]
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Mac Conner, Illustrator for Ads and Magazines, Dies at 105

In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times

[ The New York Times | 2019-10-03 21:16:21 UTC ]
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NYT Names New T Magazine Publisher | People on the Move

[caption id="attachment_171881" align="alignright" width="150"] Adam Hargis[/caption] The New York Times announced last week that Adam Hargis is taking over as publisher of T: The New York Times Style Magazine. Hargis has spent the last five years the Times, most recently as an associate... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-03 20:16:27 UTC ]
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How Magazines Can Avoid Disaster by Coming Back to Earth

[caption id="attachment_171791" align="alignright" width="300"] The Apollo 13 crew onboard the USS Iwo Jima after splashdown in the South Pacific Ocean.[/caption] You will be familiar, I suppose, with Apollo 13—if not the phenomenal movie, perhaps the unfortunate outer-space incident that... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-01 15:35:11 UTC ]
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This Week's Bestsellers: September 30, 2019

Eisner Award–winner Raina Telgemeier has the #1 book in the country with the middle grade graphic memoir ‘Guts.’ Plus Jacqueline Woodson’s third adult novel, ‘Red at the Bone,’ lands in hardcover fiction, and Joe Abercrombie launches the Age of Madness series with ‘A Little Hatred.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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First Lines: September 2019

This month, we’ve got sex-crazed plants, island secrets, and fairy tales. To submit a first line, email [email protected] Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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Book Deals: Week of September 30, 2019

Teen climate activist Greta Thunberg sells her story, Ian McEwan unveils a Brexit novella, Bloomsbury buys the sophomore novel by the author of 'Dr. Strange & Mr. Norrell,' and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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New York Magazine’s Editor-in-Chief Is Ready for Its Next Chapter

David Haskell on the Vox sale, succeeding Adam Moss and prioritizing journalism in a time of change. The post New York Magazine’s Editor-in-Chief Is Ready for Its Next Chapter appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-26 17:21:35 UTC ]
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The 2019 Magazine of the Year Finalists Announced

Last year, we introduced a brand new honor at our Eddie & Ozzie Awards gala—Magazine of the Year. Despite many of the challenges print faces, magazines continue to evolve and change in tandem with the industry, and we felt it was important to recognize the very best in our community. And... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-26 15:22:57 UTC ]
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How Reese’s Book Club Is Keeping Hello Sunshine on Top: Critical Linking, September 26, 2019

An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot

[ Book Riot | 2019-09-26 10:30:24 UTC ]
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Religion Book Deals: September 25, 2019

Bestselling authors Francine Rivers, Beth Moore, Annie F. Downs, and more have landed new publishing contracts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-25 04:00:00 UTC ]
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This Week's Bestsellers: September 23, 2019

Margaret Atwood’s ‘The Testaments’ and Stephen King’s “The Institute’ are the top-selling books in the country; each moved more than 100,000 print units in its first week on sale. Other new releases include the memoir ‘The Education of an Idealist’ by Samantha Power and ‘She Said’ by... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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PW Picks: Books of the Week, September 23, 2019

This week: new books from Ta-Nehisi Coates, Ann Patchett, Patti Smith, Chris Ware, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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Print Unit Sales Up 4.4% in Mid-September

Two adult fiction hits in the week ended Sept. 14, 2019, led to a 4.4% increase in unit sales of print books over the comparable week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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The Week in Libraries: September 20, 2019

Among the week's headlines: As Banned Books Week kicks off, the DoJ sues Edward Snowden over his just-published memoir; NPR reports on how a Colorado library is seeking to help its local town's news operation; and rave reviews for a new Queens Public Library building, which opens next week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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Book Deals: Week of September 23, 2019

Knopf lands the duo behind the Paris climate agreement, William Morrow buys a novel about an American con woman, Plume invests in a series about female stars of the Democratic party, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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All the latest production moves, hires and partnerships: September 18, 2019

Merman, the production company founded by actor and writer Sharon Horgan, has formed a joint venture partnership with the talent and literary agency Independent Talent Group (ITG) to exclusively produce advertising and branded content.  ITG is taking an equity stake within Merman London and will... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 13:57:25 UTC ]
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Egmont snaps up fashion bible for Greta Thunberg generation

Egmont will publish a sustainable-fashion bible for eco-conscious teenagers from expert author Sarah Klymkiw and designer and illustrator Kim Hankinson. Continue reading at The Bookseller

[ The Bookseller | 2019-09-17 23:40:48 UTC ]
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Outdoor retailer REI launches a magazine, Uncommon Path

Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. Outdoor retailer REI today launched Uncommon Path, a quarterly print magazine, in partnership with HearstMade, the division of Hearst Magazines that produces Airbnb Magazine with... Continue reading at Advertising Age

[ Advertising Age | 2019-09-17 18:14:21 UTC ]
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