The age-old sacred barrier that once separated media companies' editorial and sales teams has all but disappeared in the age of branded content and marketing services—and that isn't necessarily a bad thing, a panel of media-company CEOs suggested at a recent Folio:-hosted roundtable in New York. The execs, who represented a dozen mid- to large-sized B2B and consumer-facing media businesses, broadly agreed that today's business climate requires editors to work side-by-side with ad sales teams (and their clients) in order to meet new and evolving demands from marketers and offset declines in traditional advertising. "The only way to truly protect editorial integrity is to have editors involved in the process," said one CEO, arguing that content teams should be an active part of the ad sales process because they typically have the biggest incentive to prevent advertising arrangements from bleeding into editorial. The rise of marketing services divisions and branded content studios within media companies—centralized teams staffed by editors, marketers and sales teams meant to both produce creative but also provide agency-style consulting services to advertising clients—is not the only media phenomenon driving this shift. Similar lessons, many of the CEOs agreed, are being applied to live events, another fast-growing revenue stream for companies across the industry. "Event programming drives your reputation as much as—if not more than—your reporting," argued one CEO.... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-18 17:39:35 UTC ]
News tagged with:
#long term
#community building
#connection point
#tech giants
IBT Media, the company perhaps best known for buying and reviving Newsweek, hired Mitchell Caplan, the chief marketing officer at creative agency Olson, as its first CMO, the company announced today.The addition of Mr. Caplan marks the latest step forward for this digital publisher, which is... Continue reading at Advertising Age
[ Advertising Age | 2015-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
#ibt media
#digital publisher
#business insider
#venture capital
As mobile usage and ad spend continues to climb, a handful of new reports show how far it can go. By 2018, mobile ad spend will overtake that of desktop, according to a recent report from PwC. ZenithOptimedia says that that growth will come at the expense of newspapers, magazines and even... Continue reading at Digiday
[ Digiday | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile usage
#recent report
#ad spend
The unknown Jesse Norman, Murdoch’s parallel universe and a hint of tension between Sarah Montague and James Naughtie• When Richard Desmond has an autobiography to promote, the treatment of the press baron by his Northern & Shell empire is increasingly reminiscent of the cult of personality... Continue reading at The Guardian
[ The Guardian | 2015-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#front page
#daily express
#real deal
Company buys Martini Media, to build luxury publishing division. The post How Evolve Media Is Getting Into the Luxe Market appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#evolve media
Paula Hawkins, Steve Cavanagh, Clare Mackintosh and Jo Nesbo are among the writers who have picked up two shortlistings apiece for the inaugural Dead Good Reader Awards. The awards, nominated and voted for by readers, will be presented in Harrogate this July at the Theakstons Old Peculier Crime... Continue reading at The Bookseller
[ The Bookseller | 2015-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paula hawkins
#steve cavanagh
#clare mackintosh
#jo nesbo
#crime writing
Editors and licensing acquisition executives from publishing houses including Lerner, Bendon, Candlewick, Random House, and others are among the attendees roaming the show floor at the Licensing Expo in Las Vegas, which runs June 9-11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#licensing expo
#random house
#show floor
#las vegas
Ben Denckla continues his discussion of the challenges of creating ebooks that incorporate challenging elements present in a wide variety of Jewish books. The post The State of Jewish Digital Publishing (Part 2) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wide variety
#jewish books
Ben Denckla outlines the challenges of creating reflowable digital texts that incorporate challenging elements present in a wide variety of Jewish books. The post The State of Jewish Digital Publishing (Part 1) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wide variety
#jewish books
The recently concluded BookExpo America featured a plethora of events for booksellers, including an address by outgoing American Booksellers Association president Steve Bercu and a well-attended panel on how booksellers can best use social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
More news stories like this |
To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer marketing
#significant part
Digital growth coming, B2B magazines could strike it big in new markets. The post 3 Things You Need To Know About PwC’s Magazine Media Outlook appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#b2b magazines
Tennessee marketing startup BookGrabbr directs readers to free ebooks in exchange for their sharing the titles through social media services. The post BookGrabbr Offers Free Ebooks for Social Media “Shares” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free ebooks
A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary platform
#international publishers
Penguin president Madeline McIntosh, Harper s.v.p. and director of creative development Lisa Sharkey, and Pearson Learning Services president Bethlam Forsa contemplated how they got to where they are and prospects for other women’s rise to the top in a Book Expo America panel on Thursday (28th)... Continue reading at The Bookseller
[ The Bookseller | 2015-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media group
#leadership style
While mobs of booksellers and others thronged BEA booths Thursday afternoon, about 100 booksellers focused their attention on representatives from four indies— Bookpeople, Literati, Parnassus Books, and Tattered Cover—who have led the way in integrating social media into their stores' business... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie booksellers
#parnassus books
#business models
Momentum is designed to be a turnkey subscription service that allows publishers to create social unlock book promotions--ask fans to tweet or post in return for cool stuff--and then track fan engagement and behavior afterwards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this |
Today at BEA, a Chicago web development company called Mess is launching Momentum, a turnkey subscription service that can be used to generate social media campaigns, and manage and track social engagement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this |
Tech news blog Re/code has been acquired by online publishing company Vox Media, just 18 months after spinning off from its former parent, The Wall Street Journal. Continue reading at Stuff
[ Stuff | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vox media
Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Mentors appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post folio
#top women
#dynamic industry
Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Rising Stars appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post folio
#top women
#rising stars
#dynamic industry