School Librarians Must Treat the Fight for Their Future Like the Political Campaign It Is

The time has come for school librarians and their allies to abandon their traditional advocacy toolkits and to act boldly to secure the future of the profession. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
News tagged with: #school librarians #political campaign

Other news stories related to: "School Librarians Must Treat the Fight for Their Future Like the Political Campaign It Is"


L,B celebrates McCall Smith with digital campaign

Little, Brown is celebrating the 15th anniversary of Alexander McCall Smith’s The No 1... Continue reading at The Bookseller

[ The Bookseller | 2013-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #15th anniversary #digital campaign


How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital campaign #stepping stone #bookshop windows


Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brand campaigns


Nook's future uncertain as Riggio bids for B&N

Barnes & Noble founder Leonard Riggio has said he plans to buy the retail assets of the chain... Continue reading at The Bookseller

[ The Bookseller | 2013-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #future uncertain


Future Foyles workshop "inspiring"

Booksellers have praised the Foyles bookshop workshop as “inspiring” as the company... Continue reading at The Bookseller

[ The Bookseller | 2013-02-18 00:00:00 UTC ]
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Books in Translation: It’s Time for Others to Join the Fight

The publishers of UK's Stork Books argue that major publishers and the media in the UK and USA underestimate the audience for translated books and are making a big mistake. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #translated books #major publishers


Young Writers Graduate: Future Authors Project

Over the past eight years, more than 300 Florida middle and high school students graduated from aspiring writer to published author, thanks to the Océ Future Authors Project. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #published author #aspiring writer


Future Foyles workshop 'unique project'

Booksellers, publishers and educators came together yesterday (11th February) in the first Future... Continue reading at The Bookseller

[ The Bookseller | 2013-02-12 00:00:00 UTC ]
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Myanmar’s Literati Shake Off Past, Look to Future

New freedoms and the patronage of pro-Democracy politician Aung San Suu Kyi helped Myanmar host its first book festival, where once-banned books were openly on display. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book festival


OUP title wins Political Book of the Year

The Day Parliament Burned Down has been named political book of the year at the Political Book... Continue reading at The Bookseller

[ The Bookseller | 2013-02-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #political book


Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #alternative route #sponsored content #digital publishers #traditional advertising


Support for Seven Stories as it fights funding cut

Seven Stories, the national centre for children's books, is making a final push to galvanise... Continue reading at The Bookseller

[ The Bookseller | 2013-01-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #final push #national centre


Read for My School competition launches today

The National Schools Reading competition has launched today, with up to 200,000 children in years... Continue reading at The Bookseller

[ The Bookseller | 2013-01-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #launched today


In the Future, WIll Libraries Look More Like Apple Stores?

A new library in Texas appears to be normal, until you realize it doesn’t have any books in it. In Bexar County, Texas, the center of the San Antonio metropolitan area’s breakneck growth, a population boom has left some residents without adequate library access. A new initiative will fill... Continue reading at Fast Company

[ Fast Company | 2013-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #single book #bexar county #apple stores


School libraries aim for world record on National Libraries Day

School libraries will be celebrating National Libraries Day with a Guinness World Record attempt... Continue reading at The Bookseller

[ The Bookseller | 2013-01-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #school libraries #world record


What is the Future of the Comic Book Format?

What is the future of the comic book format? Will it go all digital? Continue its slow decline? Disappear? Or is due for a nostalgic revival like so much else? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nostalgic revival #slow decline


Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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'Boycott Amazon' campaign launched

The Ethical Consumer magazine and campaign group has launched a campaign to persuade customers to... Continue reading at The Bookseller

[ The Bookseller | 2012-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #boycott amazon #campaign group


Pickles: library campaigners are 'bunch of luvvies'

Communities secretary Eric Pickles has described worries about the future of public libraries as... Continue reading at The Bookseller

[ The Bookseller | 2012-12-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #public libraries #library campaigners


Amazon wins an ebook fight in Europe

European Union regulators ended an antitrust probe into ebook prices after Apple and other publishers offered to abandon the possibility of pricing agreements that would have hindered Amazon selling ebooks more cheaply than their rivals. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers offered #ebook prices #antitrust probe