Sceptre unveils Fleabag publicity campaign

9AM TUE EMBARGO Sceptre has unveiled its ambitious marketing and publicity plans for the hotly tipped "Fleabag" scripts including a rare public appearance of Phoebe Waller-Bridge at the Southbank Centre, a writer's bursary at Soho Theatre and the installation of a Fleabag Café. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-11-04 01:17:38 UTC ]
News tagged with: #publicity plans #phoebe waller-bridge #southbank centre #soho theatre

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First Bookshop Heroes list unveiled

A new annual initiative celebrating the best of bookselling in the UK and Ireland sees 29 Bookshop Heroes hailed for their efforts in reaching readers with books—and beyond. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 23:21:06 UTC ]
More news stories like this | News stories tagged with: #reaching readers #bookshop


Bourne unites authors in bookshop support campaign

Author Holly Bourne has launched a campaign to support bookshops during lockdown, involving more than 300 writers so far.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 06:38:02 UTC ]
More news stories like this | News stories tagged with: #support bookshops #bookshop


Support builds for Adeola’s illustrator credits campaign

​More than 500 authors and illustrators have signed a letter by illustrator Dapo Adeola asking the BBC and the wider media to credit illustrators.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 17:24:53 UTC ]
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S&S launches regional campaign for Thomas' Firewatching

Simon & Schuster is launching a billboard campaign in Sheffield to promote Russ Thomas' debut novel Firewatching.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 11:36:23 UTC ]
More news stories like this | News stories tagged with: #simon schuster


Sceptre to publish exploration of Shakespeare's Juliet

Sceptre has acquired a cultural, historical and literary exploration of the birth, death and legacy of Shakespeare’s Juliet Capulet. Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 09:16:13 UTC ]
More news stories like this | News stories tagged with: #publish exploration #literary exploration


Public keen to shop locally this Christmas, BA finds

A recent consumer survey conducted by the Booksellers Association has revealed strong public support for shopping locally in the run up to Christmas, in addition to an earlier start to festive buying. Continue reading at The Bookseller

[ The Bookseller | 2020-10-27 17:41:41 UTC ]
More news stories like this | News stories tagged with: #shop locally #booksellers association


Pluto launches pre-order campaign supporting immigrant welfare body

Pluto has launched a pre-order campaign which helps raise funds for the Joint Council for the Welfare of Immigrants. It comes ahead of the publication of The Truth About Modern Slavery by Emily Kenway in January next year.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 00:21:20 UTC ]
More news stories like this | News stories tagged with: #pre-order campaign


The Skillset Podcast #2: Angela Craig, Director of the Charleston County (SC) Public Library

In this week's episode, hosts Nicole A. Cooke & R. David Lankes talk with Angela Craig, director of the Charleston County (SC) Public Library about what it’s like to run a library…one week at a time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-23 04:00:00 UTC ]
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Workman Launches Campaign to Support Indie Bookstores

Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #workman publishing #encourage readers #buy books #holiday season #shop local #independent bookstore


Rollout of Boxed Out Campaign Questioned at GLIBA Meeting

Great Lakes Independent Booksellers Association members raised concerns during its annual membership meeting about the strategy behind the rollout to the ABA's Boxed Out marketing campaign. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #booksellers association


How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon

In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek

[ AdWeek | 2020-10-19 20:06:41 UTC ]
More news stories like this | News stories tagged with: #retail giant #shop local #bookstore


ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #prime day #shop local


Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing


New indie Hajar Press unveils first authors

Hajar Press, a new independent publishing house run by and for people of colour, has revealed its first six authors, whose books will be published next year.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-09 06:43:19 UTC ]
More news stories like this | News stories tagged with: #independent publishing


Cowell launches campaign to highlight children's authors and illustrators of colour

A campaign designed to help create visibility and generate book sales for emerging children's authors and illustrators of colour has been launched by BookTrust Represents and Waterstones children’s laureate Cressida Cowell. Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 01:01:07 UTC ]
More news stories like this | News stories tagged with: #booktrust represents #waterstones children


Transforming the digital offer for public libraries

As the national library of the United Kingdom, the British Library’s mission is to make our intellectual heritage accessible to everyone, for research, inspiration and enjoyment.  This means making our own buildings and online offers engaging for everyone, as well as working in partnership... Continue reading at The Bookseller

[ The Bookseller | 2020-09-24 13:05:14 UTC ]
More news stories like this | News stories tagged with: #public libraries #national library #united kingdom #british library #library sector


Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen


Sceptre pre-empts 'intoxicating' debut thriller

Francine Toon, commissioning editor at Hodder & Stoughton imprint Sceptre, has pre-empted the debut novel Other People’s Clothes by Berlin-based American writer Calla Henkel.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-16 15:05:05 UTC ]
More news stories like this | News stories tagged with: #debut thriller #francine toon


Mackesy illustrations to feature in PHE mental health campaign

Illustrations by Charlie Mackesy are to appear in a Public Health England video, as part of a campaign encouraging better mental health in young people, children and their parents.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-14 20:59:22 UTC ]
More news stories like this | News stories tagged with: #charlie mackesy #campaign encouraging #mental health


Inaugural Sceptre Bookshop Award shortlist revealed

The shortlist for the first Sceptre Bookshop Award shortlist has been revealed, featuring independent retailers across the UK. Continue reading at The Bookseller

[ The Bookseller | 2020-09-09 22:30:21 UTC ]
More news stories like this | News stories tagged with: #bookshop