Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 14:57 Little, Brown Book Group has promoted two of its senior editors, with Emma Beswetherick becoming editorial director for Piatkus fiction and Rebecca Saunders moving to the role of editorial director for Sphere commercial... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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Dan Costa is now senior VP of content for Ziff Davis and editor-in-chief for PC Mag, harnessing his 17 years in technology journalism. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 12/07/2011 - 08:27 HarperCollins has promoted Vikki van Someren to group commercial director. She will be responsible for overseeing the publisher's non-traditional retail business. Van Someren's new job, in addition to her role as head of... Continue reading at The Bookseller
[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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#simon johnson
Written By: Lisa Campbell Publication Date: Thu, 30/06/2011 - 09:41 Waterstones increased profit by £6.7m last year as like-for-like sales fell by 3.8%, according to financial results released today. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 29/06/2011 - 13:18 Hodder & Stoughton has promoted Fenella Bates to the role of editorial director, responsible for pop culture commissioning. Bates will report to Hodder Entertainment publisher Hannah Black. Black said: "Fenella is... Continue reading at The Bookseller
[ The Bookseller | 2011-06-29 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 22/06/2011 - 12:07 HarperCollins has made a series of senior level promotions, with current commercial managing director Simon Johnson becoming managing director, HarperCollins, and Tom Fussell moving into the role of group commercial... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Unbridled Books is partnering with the American Booksellers Association to promote the organization’s IndieCommerce program. For three days Unbridled is offering 25 of its titles in ebook format for 25 cents exclusively through the approximately 250 independent bookstores that are set up to sell... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-07 00:00:00 UTC ]
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#ebook format
Durham, North Carolina-based Food News Media, a b-to-b publisher serving the food and restaurant industry, has introduced Restaurant Management, a mobile magazine targeting full-service restaurateurs and executives. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 16/05/2011 - 15:30 Booksellers need to be treated as a crucial partner in the process of promoting books through the media or risk looking "irrelevant", the Book Industry Conference (BIC) has been told. Waterstone's bookseller Cathy Rentzenbrink... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 13:10 Profile Books has promoted five members of staff. Valentina Zanca and Anna-Marie Fitzgerald both become publicity managers, Niamh Murray becomes marketing director, Michael Bhaskar is promoted to digital publishing director... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 15:24 Little, Brown has made two "significant" promotions, with deputy publisher David Shelley becoming publisher of the group and commercial director Ben Groves-Raines moving up to chief operating officer. All of the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 15:24 Little, Brown has made two "significant" promotions, with deputy publisher David Shelley becoming publisher of the group and commercial director Ben Groves-Raines moving up to chief operating officer. All of the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Hearst has promoted Simon Horne, currently chief financial officer and general manager of NatMag, to the newly created role of CFO, general manager and senior vice-president, at Hearst Magazines International. Continue reading at Media Week
[ Media Week | 2011-03-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 08:14 HarperCollins has appointed Jamie Cowen to its newly created role of commissioning editor for men's thriller and adventure novels for HarperFiction. Cowen, currently a contracts manager at the publisher, will begin his new job... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 10/03/2011 - 08:30 Emily-Jane Taylor has been promoted to finance director of the Little, Brown Book Group with immediate effect. Taylor, who has worked for the publisher for eight years, was previously head of finance. Taylor said she was... Continue reading at The Bookseller
[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 09:12 National Reading Group Day is among the new features designed to boost the importance of indie retailers during this years Independent Booksellers Week. The Booksellers Association has just announced that the annual IBW will... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Publication Date: Mon, 14/02/2011 - 08:31 Apple's iBookstore is the latest retailer to sign up to Fiction Uncovered as the new promotion for midlist authors attracts 80 submissions. The online giant joins Waterstone's and Waterstones.co.uk, Foyles, The Book Depository, Amazon.co.uk, W H Smith... Continue reading at The Bookseller
[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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