Rush of Women's Sites Gives Marketers a Wealth of Choices

"It's a great time to be marketed to as a woman," said Jonathan Adams, chief digital officer, Maxus Americas.If most women wouldn't measure an era in those terms, exactly, it's true that nearly every month publishers roll out a digital media product aimed at them and the marketers that sell to them. Most recently, in early February, Time magazine introduced Motto, which offers women "advice worth sharing."There have been new newsletters: Lenny, from Lena Dunham and Jenni Konner, arrived in September and quickly secured a deal for Hearst Magazines to sell ads and power a website. Clover, a newsletter for teenage girls, began in February. (They joined TheSkimm, a three-and-a-half-year-old newsletter that Oprah Winfrey has enthused about on Twitter.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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MacLehose Press signs contemporary fiction anthology by Afghan women

Quercus imprint MacLehose Press has acquired My Pen is the Wing of a Bird: New Fiction by Afghan Women, an anthology of contemporary women's short stories with an introduction by BBC chief international correspondent Lyse Doucet. Continue reading at The Bookseller

[ The Bookseller | 2021-10-19 02:58:08 UTC ]
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A women’s history of the Trump presidency

Columnist Jennifer Rubin chronicles the activists and politicians who “saved democracy.” Continue reading at The Washington Post

[ The Washington Post | 2021-10-08 12:00:00 UTC ]
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10 years of the Stella: how Australia’s women’s writing prize changed a nation’s literature

Publishers speak of the profound effect the prize has had on Australia’s book industry in the decade since its establishmentOn International Women’s Day in 2011, a group of Australian women writers and editors appeared at a literary salon and spoke about their frustration at the male-dominated... Continue reading at The Guardian

[ The Guardian | 2021-10-07 01:56:57 UTC ]
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Should 007 be played by a woman? Why not? Seven books by women in the spy world show us how it’s done.

Women in espionage take center stage in “Red Widow,” “The Targeter,” “Life Undercover” and more. Continue reading at The Washington Post

[ The Washington Post | 2021-10-06 14:00:00 UTC ]
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Women's Prize Discoveries programme returns in Audible partnership

The Women's Prize Trust Discoveries writing development programme is returning this year in partnership with Audible and backed by Curtis Brown. Continue reading at The Bookseller

[ The Bookseller | 2021-09-29 19:15:53 UTC ]
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Educational publishers win injunction against unlicensed e-book sites

Educational publishers Macmillan Learning, Cengage Group, Elsevier, McGraw Hill and Pearson have obtained a preliminary injunction against 60 websites that sell illegal, unlicensed copies of e-books. Continue reading at The Bookseller

[ The Bookseller | 2021-09-28 14:17:26 UTC ]
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ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
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Educational Publishers Win Another Injunction Against Pirate Sites

The injunction is the fourth successful action in two years for the group, known as the Educational Publishers Enforcement Group, which consists of Cengage, Elsevier, Macmillan Learning, McGraw Hill and Pearson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-28 04:00:00 UTC ]
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Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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Non-fiction and TikTok-boosted YA help children’s book market surge

The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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2021 Top Women in Media Awards Luncheon

The women spearheading the progression of the publishing industry will be recognized at the Top Women in Media Awards Celebration on September 30, The post 2021 Top Women in Media Awards Luncheon appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2021-09-10 21:00:13 UTC ]
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2021 Top Women in Media Awards Luncheon

The women spearheading the progression of the publishing industry will be recognized at the Top Women in Media Awards Celebration on September 30, 2021 in New York City. Join your industry peers, the Folio: and AdMonsters Team, and a few surprise guests to celebrate the honorees and all of their... Continue reading at Folio Magazine

[ Folio Magazine | 2021-09-10 21:00:13 UTC ]
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‘We Wrote in Symbols’ is a groundbreaking collection of Arab women writing about love and lust

Edited by Palestinian British writer Selma Dabbagh, this compilation brings together 101 works from more than 70 female writers. Continue reading at The Washington Post

[ The Washington Post | 2021-09-10 13:00:00 UTC ]
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Liane Moriarty writes women’s fiction. Have a problem with that? She doesn’t.

With her new book ‘Apples Never Fall’ and another TV adaptation with Nicole Kidman, Liane Moriarty doesn’t care how you categorize her books. Continue reading at The Washington Post

[ The Washington Post | 2021-09-10 11:00:00 UTC ]
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Audible to sponsor Women's Prize Discoveries programme

Audible has been named the sponsor of the Women's Prize for Fiction Discoveries programme in a three-year deal. Continue reading at The Bookseller

[ The Bookseller | 2021-09-07 09:47:19 UTC ]
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Reading Women Discusses Books on Incarceration

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[ Literrary Hub | 2021-09-01 08:48:56 UTC ]
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White Rabbit scores 'stellar' collection on pioneering women in music

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[ The Bookseller | 2021-08-26 12:37:21 UTC ]
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10 New Books Written and Translated by Women

For Women in Translation month, we’ve curated a reading list of novels and short story collections written and translated by women. Exploring everything from gender biases and millennial burnout in the Japanese workplace to a toxic relationship in Iceland, these stories expand our perspectives... Continue reading at Electric Literature

[ Electric Literature | 2021-08-25 11:00:00 UTC ]
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