Rush of Women's Sites Gives Marketers a Wealth of Choices

"It's a great time to be marketed to as a woman," said Jonathan Adams, chief digital officer, Maxus Americas.If most women wouldn't measure an era in those terms, exactly, it's true that nearly every month publishers roll out a digital media product aimed at them and the marketers that sell to them. Most recently, in early February, Time magazine introduced Motto, which offers women "advice worth sharing."There have been new newsletters: Lenny, from Lena Dunham and Jenni Konner, arrived in September and quickly secured a deal for Hearst Magazines to sell ads and power a website. Clover, a newsletter for teenage girls, began in February. (They joined TheSkimm, a three-and-a-half-year-old newsletter that Oprah Winfrey has enthused about on Twitter.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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Pinter & Martin acquires birthing guide for Black women

Independent publisher Pinter & Martin has snapped up Kimberly Seals Allers' "positive, empowering" birthing guide for Black mothers. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 08:31:58 UTC ]
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International book markets make 'significant' gains in first half of 2021

International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 00:32:33 UTC ]
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Today’s North American Manga Market: The Wins, The Losses, and Everything Else

North America is experiencing a manga boom. Here's a look at the industry's history with manga and its future. Continue reading at Book Riot

[ Book Riot | 2021-08-13 10:33:00 UTC ]
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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
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China market turns frosty for Taiwan books, as tensions rise

These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News

[ ABC News | 2021-08-11 14:32:35 UTC ]
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NPD Sees the US Print Market Up in July, ‘Momentum Slowing’

The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
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Octopus marketing and publicity restructure as Grindon and Brown step up

Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles. Continue reading at The Bookseller

[ The Bookseller | 2021-08-09 20:07:57 UTC ]
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7 U.S. Libraries and Collections Named After Trailblazing Women

Most libraries are named after men, but here are 7 U.S. libraries and collections named after women that are worth celebrating. Continue reading at Book Riot

[ Book Riot | 2021-08-09 10:32:00 UTC ]
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Women's Prize for Fiction launches initiative for writers under 35

The Women’s Prize for Fiction is partnering with Good Housekeeping magazine to launch a new initiative celebrating writers of fiction aged 35 and under. Continue reading at The Bookseller

[ The Bookseller | 2021-08-06 23:54:31 UTC ]
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Indie bookshop celebrating women's writing opens in Edinburgh

An independent bookshop spotlighting women’s writing is opening in Edinburgh today (6th August), inspired by a successful book club. Continue reading at The Bookseller

[ The Bookseller | 2021-08-06 19:47:21 UTC ]
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WLT Book Buzz Episode #2 - Reading History: Partition, the Tulsa Race Massacre, Bold Women & More

News and Events In this second episode of WLT Book Buzz, Laura Hernandez & Bunmi Ishola cover 42 books that connect with history. Find out what they read this summer and why these books should be on your shelf. Partition, World War II, the Tulsa Race... Continue reading at World Literature Today

[ World Literature Today | 2021-08-04 15:40:39 UTC ]
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US marketing tech company acquires Bloodhound Books

US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 20:12:24 UTC ]
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Influx Press launches first novel prize for Black British women with Black Ballad

Independent publisher Influx Press is launching a new fiction prize for Black British women, in partnership with lifestyle platform Black Ballad. Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 19:32:32 UTC ]
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Bonnier appoints Power to head children's marketing and publicity

Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:13:24 UTC ]
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Why do so few men read books by women? | MA Sieghart

No matter if it is Austen or Atwood, the Brontës or Booker winners, data shows men are reluctant to read women – and this has real world implicationsThe byline at the top of this piece reads MA Sieghart, not Mary Ann. Why? Because I really want men to read it too. Female authors through the... Continue reading at The Guardian

[ The Guardian | 2021-07-09 07:00:41 UTC ]
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HarperCollins Christian Publishing Centralizes Sales, Marketing

Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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How medicine sought to control women’s bodies while ignoring their symptoms

A comprehensive history shows that the same faulty assumptions persisted for centuries. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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Russian Book Market: Paper Shortages and Prices Challenge Recovery

Despite having more than 20 percent of the world's forests, Russia is market with a paper shortage that means higher book prices. The post Russian Book Market: Paper Shortages and Prices Challenge Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
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Bookshop site partners with Modern Films to support indies

Online retailer Bookshop.org is partnering with Modern Films on a new initative to support indie bookshops and film institutions across the UK, after a challenging 15 months owing to the coronavirus pandemic. Continue reading at The Bookseller

[ The Bookseller | 2021-06-29 08:56:46 UTC ]
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