"It's a great time to be marketed to as a woman," said Jonathan Adams, chief digital officer, Maxus Americas.If most women wouldn't measure an era in those terms, exactly, it's true that nearly every month publishers roll out a digital media product aimed at them and the marketers that sell to them. Most recently, in early February, Time magazine introduced Motto, which offers women "advice worth sharing."There have been new newsletters: Lenny, from Lena Dunham and Jenni Konner, arrived in September and quickly secured a deal for Hearst Magazines to sell ads and power a website. Clover, a newsletter for teenage girls, began in February. (They joined TheSkimm, a three-and-a-half-year-old newsletter that Oprah Winfrey has enthused about on Twitter.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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I wrote the bulk of my debut novel between 2016 and 2020, years of intense political tension and heightened concern for our planet and the people we love. My debut novel, Walk the Vanished Earth, is a speculative exploration of what it means to be both a parent and a child at the mercy of […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-01 08:51:21 UTC ]
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Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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PW, in partnership with Amazon Publishing, presents this panel— scheduled for May 25, 1:30–2:30 p.m. ET, and moderated by Regina Brooks, the founder and president of Serendipity Literary Agency—in which Cin Fabré, Bria Adimora Godley, Danielle Prescod, and Aomawa Shields discuss their... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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The president of the International Publishers Association stresses the need to develop women's roles in world publishing. The post IPA’s Al Qasimi in Latin America: Empowerment for Women appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-12 01:34:36 UTC ]
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In this Washington Post Live conversation from May 4, author Danyel Smith explains why she wanted to give Black women their due in “Shine Bright: A Very Personal History of Black Women in Pop.” Continue reading at The Washington Post
[ The Washington Post | 2022-05-10 10:00:00 UTC ]
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McLachlan is suing Fairfax Media, the ABC and Christie Whelan Browne over reports he allegedly indecently assaulted and harassed female colleagues in 2014Follow our Australia news live blog for the latest updatesGet our free news app; get our morning email briefingEleven women are expected to... Continue reading at The Guardian
[ The Guardian | 2022-05-10 05:03:59 UTC ]
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In the 1960s and 1970s, stewardesses organized to fight sexism and transformed the airline industry, Nell McShane Wulfhart writes. Continue reading at The Washington Post
[ The Washington Post | 2022-04-29 12:00:24 UTC ]
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Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
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Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
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'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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As the Mother’s Day shopping season approaches, books on motherhood and other women’s issues by Shannon Bream, Jennie Allen, Lysa TerKeurst and more dominate our Religion Nonfiction Bestsellers list; Francine Rivers’ ‘Redeeming Love’ remains in two top spots in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
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Invoking #SayHerName, this new book fuses together history, data and first-person stories to envision a world free of violence. Continue reading at The Huffington Post
[ The Huffington Post | 2022-04-11 14:10:48 UTC ]
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Phoenix Publishing and Media Group features Another Life for Women and Three Lamps in its newly launched Jiangsu Literature Translated series. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-11 04:00:00 UTC ]
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In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
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What are some of the best short stories by female writers? Women have been making their mark on the short story form since the form became popular in the nineteenth century, and many notable female practitioners of the short story, such as Katherine Mansfield and Kate Chopin, were among the […] Continue reading at Interesting Literature
[ Interesting Literature | 2022-03-23 15:00:17 UTC ]
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‘The Paris Bookseller’ by Kerri Maher and ‘The Diamond Eye’ by Kate Quinn are among several great new works of historical fiction. Continue reading at The Washington Post
[ The Washington Post | 2022-03-02 15:27:34 UTC ]
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As women writers adapted to a changing post-WWII job market, so too did they adapt in their work, translating their skills into writing suspense for television and turning short stories into screenplays. In her essay on adaptation and “gendered discourses,” Shelley Cobb writes that “feminist... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-28 09:50:01 UTC ]
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