Rush of Women's Sites Gives Marketers a Wealth of Choices

"It's a great time to be marketed to as a woman," said Jonathan Adams, chief digital officer, Maxus Americas.If most women wouldn't measure an era in those terms, exactly, it's true that nearly every month publishers roll out a digital media product aimed at them and the marketers that sell to them. Most recently, in early February, Time magazine introduced Motto, which offers women "advice worth sharing."There have been new newsletters: Lenny, from Lena Dunham and Jenni Konner, arrived in September and quickly secured a deal for Hearst Magazines to sell ads and power a website. Clover, a newsletter for teenage girls, began in February. (They joined TheSkimm, a three-and-a-half-year-old newsletter that Oprah Winfrey has enthused about on Twitter.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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Pirated e-book site Z-Library vanishes—sending college students into a panic

Here’s what’s been going on with the site—plus some alternatives for accessing free e-books. Many a desperate college student has turned to Z-Library, a site for pirated e-books, as an alternative to expensive textbooks. But on Friday, the site suddenly went dark, sending students who relied on... Continue reading at Fast Company

[ Fast Company | 2022-11-04 18:00:00 UTC ]
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Considering Women and Religion

Several new books challenge historical narratives, patriarchal assumptions, and religious practices that have undermined women’s roles, place, and power in faith communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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AAP: Six Charts on the US Book Market, 2017 to 2021

Following record book sales in the US in 2021, we review five years of book market data collected by the Association of American Publishers. The post AAP: Six Charts on the US Book Market, 2017 to 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-03 15:12:27 UTC ]
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Beyrouth Livres: A First Staging in a Troubled Market

The new iteration of the francophone book fair in Beirut was designed 'to have the author meet the public' in beleaguered Lebanon. The post Beyrouth Livres: A First Staging in a Troubled Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-31 15:18:37 UTC ]
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‘When Women Kill’ Wins the 2022 British Academy Book Prize

Commended for revealing 'attitudes to female homicides,' Alia Trabucco Zerán's work of research wins the British Academy's £25,000 award. The post ‘When Women Kill’ Wins the 2022 British Academy Book Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-27 02:56:02 UTC ]
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Frankfurt Week: A New Report on the Indian Book Market

With more than 90 percent of the Indian book market market in educational publishing, India's publishers report an upbeat assessment. The post Frankfurt Week: A New Report on the Indian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
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Hitting the Books: The women who made ENIAC more than a weapon

After Mary Sears and her team had revolutionized the field of oceanography, but before Katherine G. Johnson, Dorothy Vaughan and Mary Jackson helped put John Glenn into orbit, a cadre of women programmers working for the US government faced an impossible task: train ENIAC, the world's first ... Continue reading at Engadget

[ Engadget | 2022-10-16 14:30:01 UTC ]
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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
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How Women Writers Speculated Fictional Futures Free From Patriarchal Control

It is a truth universally acknowledged that there are as many definitions of “feminism” and “science fiction” as there are people who identify as feminists and science fiction enthusiasts—in fact, that is part of what makes both of these communities attractive to many people. However, by 1981,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-11 08:53:20 UTC ]
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Panel Mania: The Keeper: Soccer, Me, and the Law That Changed Women's Lives by Kelcey Ervick

Kelcey Ervick’s ‘The Keeper’ is a graphic memoir about her love of soccer as well as a lively celebration of girl athletes and the role of sports and Title IX legislation in transforming the lives of American girls and women for the better. An eight-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-05 04:00:00 UTC ]
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Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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Germany’s Ebook Market January to June: ‘Slight Growth’

In the first half of 2022, consumers bought more ebooks per capita and paid more for them, offsetting a smaller buyers' base. The post Germany’s Ebook Market January to June: ‘Slight Growth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-21 22:30:20 UTC ]
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French Publishers Cheer a Court’s Order to Block a Book Piracy Site

Book piracy in France has taken a hit, with court action led by the SNE and 12 publishing companies against 'Z-Library.' The post French Publishers Cheer a Court’s Order to Block a Book Piracy Site appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-19 20:26:31 UTC ]
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Why Is Boys Love Manga So Popular Among Women?

Boys' Love is a subgenera of manga that is particularly popular among women, but why is that? One writer explores. Continue reading at Book Riot

[ Book Riot | 2022-09-14 10:35:00 UTC ]
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The women in ‘Killers of a Certain Age’ are no coastal grandmothers

In Deanna Raybourn’s thriller “Killers of a Certain Age” four assassins on the brink of retirement get a chance to show their stuff one more time Continue reading at The Washington Post

[ The Washington Post | 2022-09-13 12:00:30 UTC ]
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NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’

Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
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In ‘The Godmother,’ mafia women are just as fearsome as the men

Barbie Latza Nadeau's book spotlights Assunta “Pupetta” Maresca, who was 18 and pregnant when she shot and killed the man who had ordered her husband’s murder. Continue reading at The Washington Post

[ The Washington Post | 2022-09-09 12:00:00 UTC ]
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DOJ v. PRH: Challenges over Bid Competition, Market Share

As testimony wrapped up prior to closing arguments today, the defense and DOJ once again attacked each other's data analysis and methodology. The DOJ asserted that publisher competition, not imprint competition, is the surest way to lift advances, and that non-Big Five publishers face... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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Chlöe Sevigny and Naomi Watts to star in Feud as “Capote’s women.”

In what feels like a truly inspired bit of casting, Chlöe Sevigny and Naomi Watts will star in the second installment of the FX anthology series, Feud, as “Capote’s women.” More specifically, the pair will play C.Z. Guest (Sevigny) and Babe Paley (Watts), New York socialites who featured... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-17 17:48:18 UTC ]
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