Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2022-04-25 04:01:00 UTC ]

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Nomad Editions Pivots, Again

Nearly two years after launching a digital publishing company for mobile devices, Nomad Editions founder Mark Edmiston is still figuring out how to make a business model that works in the electronic age. Edmiston—who was president/CEO of Newsweek before going into media investment banking—was... Continue reading at AdWeek

[ AdWeek | 2012-06-19 00:00:00 UTC ]
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Google Settles Lawsuits Brought by French Authors and Publishers

Google Inc.'s effort to digitize the world's books inched forward Monday, as the search giant said it had struck deals with French authors and publishers that end six years of litigation and open the way to sell out-of-print French books online. Continue reading at AllThingsD