Health and fitness publisher Rodale is bringing in a new executive to oversee the digital division it created as part of October's shakeup. Former Barnes & Noble GM Anthony Astarita will become Rodale's general manager of digital and new brand development, one of three divisions CEO Maria Rodale created in a reorg at her familys company. This is the first big hire in some time at Rodale, parent of such brands as Prevention and Men's Health, which has seen an exodus of executives since Maria Rodale took charge of the company two years ago. The latest to leave was its top salesperson, Mary Murcko. Astarita helped launch Barnes & Noble's Nook e-reader, which has become a promising distribution platform for magazines, especially those geared toward women. Astarita is expected to be involved in the launch of major e-commerce initiatives in the coming year. Reporting to him will be Steve Madden, vp of digital product development, and Valerie Wasserman, vp of strategic alliances and brand development. Astarita starts Jan. 3 and will report to Maria Rodale. Continue reading at 'AdWeek'
[ AdWeek | 2011-12-19 00:00:00 UTC ]
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Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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No examination of the Bay Area publishing scene would be complete without highlighting the many digital publishing and distribution startups in the area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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In Madrid, several top ebook distributors meet to discuss mutual challenges in book publishing and the possibility of a common European digital market. The post Ebook Distributors Meet to Discuss Common EU Digital Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
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Reuters, citing "the unprecedented shift to digital publishing and online news consumption," is making some of its original news content—text, pictures, video and multimedia packages—available for free to publishers, the c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-10 00:00:00 UTC ]
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Ben Denckla continues his discussion of the challenges of creating ebooks that incorporate challenging elements present in a wide variety of Jewish books. The post The State of Jewish Digital Publishing (Part 2) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-09 00:00:00 UTC ]
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Prior to the launch of its Africa edition, Quartz was still seeing between 100,000 - 150,000 monthly readers originating from the continent. For editor-in-chief Kevin Delaney, that wasn't much of a shock. The digital pure-play's focus on ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-09 00:00:00 UTC ]
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About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that it was easy. If you attended journalism school or worked for your college daily, you were reared on the separation of church and state.... Continue reading at AdWeek
[ AdWeek | 2015-06-08 00:00:00 UTC ]
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Ben Denckla outlines the challenges of creating reflowable digital texts that incorporate challenging elements present in a wide variety of Jewish books. The post The State of Jewish Digital Publishing (Part 1) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-08 00:00:00 UTC ]
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"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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Fauzia Burke and Kristen Frantz offered an hour of genial and common sense advice about using social media to build your brand online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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Hachette Children’s Group intends to increase its digital and licensed offerings as it looks for future growth. In an interview published in The Bookseller today (29th May), c.e.o. Hilary Murray Hill has said the whole industry is aware of the opportunities presented by successful licensing... Continue reading at The Bookseller
[ The Bookseller | 2015-05-30 00:00:00 UTC ]
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This A–Z listing includes specials available to retailers who place orders at BEA. Many exhibitors are offering free freight and/or extra discount points. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Although the big two of comics publishing, Marvel and DC Comics, have opted to sit out BEA this year, there will still be plenty of comics publishers dotting the Javits Center floor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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HarperCollins has made two appointments to its team in Ireland, with Mary Byrne promoted and Ann-Marie Dolan joining the sales team. Byrne, formerly HarperCollins Children's publicity director, will now become PR director, Ireland, taking responsibility for for the publicity strategy for the... Continue reading at The Bookseller
[ The Bookseller | 2015-05-22 00:00:00 UTC ]
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Press mentions and scoops used to be the coin of the realm for publishers. But with the rise of social media and the ability to measure more, the yardsticks have changed. Six publishers including Quartz, Business Insider and The Daily Dot told us that they look at data like engagement and social... Continue reading at Digiday
[ Digiday | 2015-05-21 00:00:00 UTC ]
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Although sales and earnings at Bloomsbury were relatively flat for the year ended February 28, 2015 compared to fiscal 2014, the company did make progress in easing its dependence on the “traditional book market,” company chief executive Nigel Newton said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-20 00:00:00 UTC ]
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National Literacy Trust report also says girls continue to outpace boys in their enthusiasm for reading for pleasureGirls have more firmly embraced digital literacy and formats such as Facebook, email and text message, while boys are more comfortable with traditional printed media such as... Continue reading at The Guardian
[ The Guardian | 2015-05-20 00:00:00 UTC ]
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David Remnick, the longtime editor of The New Yorker, recently recounted a meeting during the early days of online publishing when the veteran sports essayist Roger Angell said he would always “want to be able to describe, in English, how t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-18 00:00:00 UTC ]
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Gonzales, currently director of integrated marketing at Simon & Schuster, has been been appointed v-p, associate publisher, trade books at Rodale, effective June 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-18 00:00:00 UTC ]
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