Rodale Makes Digital Hire

Health and fitness publisher Rodale is bringing in a new executive to oversee the digital division it created as part of October's shakeup. Former Barnes & Noble GM Anthony Astarita will become Rodale's general manager of digital and new brand development, one of three divisions CEO Maria Rodale created in a reorg at her family’s company. This is the first big hire in some time at Rodale, parent of such brands as Prevention and Men's Health, which has seen an exodus of executives since Maria Rodale took charge of the company two years ago. The latest to leave was its top salesperson, Mary Murcko. Astarita helped launch Barnes & Noble's Nook e-reader, which has become a promising distribution platform for magazines, especially those geared toward women. Astarita is expected to be involved in the launch of major e-commerce initiatives in the coming year. Reporting to him will be Steve Madden, vp of digital product development, and Valerie Wasserman, vp of strategic alliances and brand development. Astarita starts Jan. 3 and will report to Maria Rodale. Continue reading at 'AdWeek'

[ AdWeek | 2011-12-19 00:00:00 UTC ]
News tagged with: #brand development #nook e-reader #coming year #steve madden #strategic alliances

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Amazon Makes Everything Better

Amazon CEO Jeff Bezos took the stage at a large airplane hangar in Santa Monica, Calif., this morning and presented a dazzling, methodical, hourlong disquisition on the state of the technology business. He began by explaining why most of the iPad’s competitors have failed: “They’re gadgets,” he... Continue reading at Slate

[ Slate | 2012-09-07 00:00:00 UTC ]
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New digital role at HC for Winbolt

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[ The Bookseller | 2012-09-07 00:00:00 UTC ]
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New York bookshop launches rescue mission to digitize out-of-print sci-fi titles

Singularity & Co aims to rescue near-extinct 20th century sci-fi titles to ensure they still exist in the next one. Established from a Kickstarter campaign, the small team has already digitized and published A Plunge Into Space and The Torch, both with new cover art, while its third title... Continue reading at Engadget

[ Engadget | 2012-09-04 00:00:00 UTC ]
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Taking Storytelling Digital

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[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
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Publishers Beef Up Digital Deals

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[ Editor & Publisher | 2012-08-31 00:00:00 UTC ]
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[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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Barnsley: digital 50% of revenue in 18 months

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[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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Templar starts digital picture book releases

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[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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First UK Nook Christmas could see digital 'step change'

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[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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News Corp parts ways with chief digital officer Jonathan Miller

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[ Media Week | 2012-08-24 00:00:00 UTC ]
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Condé Nast's Latest Digital Move

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[ AdWeek | 2012-08-20 00:00:00 UTC ]
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[ Crains New York | 2012-08-18 00:00:00 UTC ]
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[ Editor & Publisher | 2012-08-15 00:00:00 UTC ]
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