As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and erectile dysfunction medication over the internet, announced that it signed a multi-year deal with Major League Baseball to sponsor its television and digital media coverage around Father's Day. The post Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-06-26 04:00:25 UTC ]
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The Associated Press will continue its efforts to retain U.S. newspaper publishers next year, adding an intermediate service level and a “shared news desk” for increased state coverage, says President and CEO Gary Pruitt. E ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-11-04 00:00:00 UTC ]
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YA/children's books are fuelling ebook growth in the US, according to new figures from the Association of American Publishers (AAP). New figures released by the group covering January to July 2014, show that the ebook revenue grew 7.5% compared to the same period in 2013. This was driven... Continue reading at The Bookseller
[ The Bookseller | 2014-10-29 00:00:00 UTC ]
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In the 10 months since its creation as an independent business unit, there has been “enormous” growth at the Open Research arm of Macmillan Science & Education’s Nature Publishing Group and Palgrave Macmillan, its m.d. Sam Burridge (pictured) has said. Continue reading at The Bookseller
[ The Bookseller | 2014-10-21 00:00:00 UTC ]
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E-books are continuing to provide the strongest growth in digital, according to early results of the FutureBook Digital Census, with a majority of respondents expecting the subscriptions model to become the most viable new model to emerge in the marketplace. So far more than 1,000 respondents... Continue reading at The Bookseller
[ The Bookseller | 2014-10-17 00:00:00 UTC ]
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E-book sales continue to grow in both the U.S. and U.K., but to varying degrees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Oxford has emerged as the major player in Mormon studies and has been releasing several titles a year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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In a year in which four publishers closed, paused, or slimmed down their fiction lists, members of the American Christian Fiction Writers held their annual conference Sept. 25-27 in St. Louis to honor their best, talk shop, and see who was still standing, though all agreed there are still... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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BISG award-winner Judith Appelbaum reflects on changes in the industry and explains why the lack of statistics on self-publishing is misleading us all. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-18 00:00:00 UTC ]
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Bonnier Publishing is on the scout to acquire other publishing companies as it seeks to double... Continue reading at The Bookseller
[ The Bookseller | 2014-09-02 00:00:00 UTC ]
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Cambridge University Press has reported a sales increase of 5% at constant currency rates in the... Continue reading at The Bookseller
[ The Bookseller | 2014-08-19 00:00:00 UTC ]
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When combined, maps and comic books are irresistible to fans who want to explore their favorite fictional worlds. Continue reading at Wired
[ Wired | 2014-07-14 00:00:00 UTC ]
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As the gulf between Amazon and Hachette widens in their publisher-versus-retailer heavyweight fight, frustrated authors caught in the middle have begun to weigh in—some in better spirits than others. In the spoof video above, Outliers author Malcolm Gladwell meets with Amazon's vice president of... Continue reading at Slate
[ Slate | 2014-07-07 00:00:00 UTC ]
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In "The New Greenmarket Cookbook," Gabrielle Langholtz combines the history of New York City's Greenmarket with profiles of its farmers and recipes from chefs and food writers inspired by its offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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In its 15th annual report, total book revenue in the U.S. is projected to rise to $37.04bn in 2018, and China will become the second largest book market in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-04 00:00:00 UTC ]
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With the addition of both a gift line and a children’s book imprint to its already diverse publishing program, the Quarto Group will have a strong presence at BEA as one of the leading illustrated book publishers and distribution groups in the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Renamed Sidewalk, the company is laying the groundwork to reinvigorate campus stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
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News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
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A snapshot of STM publishing in India, which represents 84% of the publishing industry's profits in the country, from this February's GLOBALOCAL conference. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-27 00:00:00 UTC ]
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Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s... Continue reading at AdWeek
[ AdWeek | 2014-01-02 00:00:00 UTC ]
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