Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’

As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and erectile dysfunction medication over the internet, announced that it signed a multi-year deal with Major League Baseball to sponsor its television and digital media coverage around Father's Day. The post Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-06-26 04:00:25 UTC ]
News tagged with: #silver bullet #target audience #multi-year deal #digital media

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Bloomsbury ebook growth "significant"

Written By: Charlotte Williams Publication Date: Fri, 27/05/2011 - 08:45 Bloomsbury's ebook sales topped £1.1m in the first three months of 2011, as the company reported its unaudited preliminary results for the fourteen months ended 28th February 2011. Revenue across the group was £103.4m for... Continue reading at The Bookseller

[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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Google Touts Growth of E-book Service and Store

Google's eBooks electronic bookstore now contains about 3 million free titles, up from 2 million when it was launched in December. Continue reading at PC World

[ PC World | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book service


Demand Media Sees Q1 Growth, Ups Content Standards

Demand Media released financial results for the first quarter of 2011 Thursday; the company saw gains in revenue and losses from operations in comparison to the same quarter last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-09 00:00:00 UTC ]
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Travel publishers look to children's sector for growth

Written By: Lisa Campbell Publication Date: Wed, 04/05/2011 - 09:10 Lonely Planet is launching a range of children's books called Not-for-Parents, and says that it sees children's publishing as a "good route" to grow the business. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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McGraw-Hill Reports Double-Digit Growth in First Quarter

McGraw-Hill says revenue grew 7.7 percent to $1. 3 billion while net income jumped 16.2 percent to $120 million in the first quarter of 2011. Revenue in McGraw-Hill's Information & Media segment rose 10.3 percent to $227.5 million while operating profit grew 34.5 percent to $37.4 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-26 00:00:00 UTC ]
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Despite Google Changes, Demand Media Foresees Q1 Growth

In a statement released yesterday, Demand Media reaffirms the financial outlook for fiscal year 2011 given on February 22, despite the Google algorithm change which took place in late February. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late february


United Business Media Reports 7.5 Percent Underlying Revenue Growth in Q1 2011

United Business Media (UBM) shared its first quarter report today, with a 13.7 percent increase in total revenue, rising from 2010 first quarter’s $338.74 million to first quarter 2011’s $385.07 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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Len Riggio: American trade on cusp of "transformational growth"

Written By: Gayle Feldman Publication Date: Thu, 10/03/2011 - 09:13 Barnes & Noble chairman Len Riggio has said the American book trade is on the cusp of "transformational growth" led by digital sales, in a bullish keynote address to the annual meeting of the Association of American... Continue reading at The Bookseller

[ The Bookseller | 2011-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #len riggio #american trade #transformational growth #digital sales #annual meeting


The Secret to Digital Growth: Investing In Content?

Business Insider's Henry Blodget tells (almost) all. But can online revenue cover the costs of original content? Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #digital growth #business insider


Export sales growth outstripping home sales

Written By: Charlotte Williams Publication Date: Thu, 24/02/2011 - 15:36 Scottish publishers have been encouraged to adopt a more global outlook as the UK economic climate continues to suffer, with figures presented by Book Marketing Limited highlighting the growing value of export sales.... Continue reading at The Bookseller

[ The Bookseller | 2011-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #export sales #figures presented #steve bohme #research director #uk publishers #uk fell


Digital growth will put a strain on bricks & mortar, says Orion's Roche

Written By: Charlotte Williams Publication Date: Wed, 16/02/2011 - 07:42 Orion chief executive Peter Roche has called increasing ebook sales "welcome" but cautioned that they will put "more of a strain on bricks and mortar" bookselling. Roche was speaking to hundreds of authors, agents and... Continue reading at The Bookseller

[ The Bookseller | 2011-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #central london


Survey: Organic Growth, New Devices To Have Biggest Impact On Media Over Next Two Years

Organic growth will be the primary driver of the media business over the next 12 to 24 months, according to nearly 500 executives in the information, marketing services and technology sectors, according to the first annual Media Growth survey from investment banker The Jordan, Edmiston Group and... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media business #organic growth #biggest impact #primary driver #marketing services #edmiston group