Rightster helps brands to cash in on the commercial rewards of online video

Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent Mercedes-Benz Fashion Week.One of a new breed of companies – collectively known as multichannel networks, or MCNs – mining the commercial opportunities provided by the fast-growing online video market, Rightster floated on London's AIM stock market earlier this month and is planning a growth spurt of its own. The AIM listing raised £20m, with the loss-making, three-year-old startup now valued at about £73m.Unlike some MCNs, rather than being a producer in its own right Rightster is in the distribution and syndication business, matching content creators with online publishers looking to get more video on their websites. Clients and partners range from traditional media organisations including ITN, the Guardian and the New York Times to content owners such as the Australian Football League and the British Fashion Council. "We are not a media company but a supplier to media companies," says Charlie Muirhead, chief executive and co-founder of the London-based company.The global market in online video is expected to grow by 26% this year alone to £9bn (including advertising, subscriptions and transactions), according to a forecast from Informa. This growth trajectory is expected to continue, driven... Continue reading at 'The Guardian'

[ The Guardian | 2013-11-24 00:00:00 UTC ]
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Ad Age's 2014 Magazine A-List: Vice Is Magazine Brand of the Year

For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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Facebook trumpets video growth as it prepares to take on YouTube

With 1bn views a day, the social network says that its users are now seeing nearly four times more videos in their news feeds than a year agoYouTube may be the king of online video with more than one billion monthly viewers, but Facebook is aiming to knock Google’s service off its perch in... Continue reading at The Guardian

[ The Guardian | 2015-01-08 00:00:00 UTC ]
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Clare Furniss on sick lit and why labels in literature aren't helpful

Why leave it to a label to tell you what a book is about or who should read it?Read an extract from Clare Furniss’ book, The Year of the RatI read a really great book recently. It’s about a girl whose parents both die and she has to go and live with her cousin who she really doesn’t get on with.... Continue reading at The Guardian

[ The Guardian | 2015-01-06 00:00:00 UTC ]
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‘Amazon-free’ Christmas campaign diverts reported £5m worth of sales from online retailer

Amazon Anonymous campaigners hand-deliver giant Christmas card to online retailer’s UK headquarters and call for company to pay workers a living wageDisenchanted shoppers have taken over £5m worth of business away from Amazon this Christmas in protest at the internet retailer’s business... Continue reading at The Guardian

[ The Guardian | 2014-12-23 00:00:00 UTC ]
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Reading Post bids a print farewell and welcomes an online future

Final issue of a paper that Trinity Mirror is transforming into a digital-only publicationSo it’s farewell to the Reading Post, which has just published its final issue after its owner, Trinity Mirror, decided to stop publishing its newsprint version.The paper marks its inky end with a front... Continue reading at The Guardian

[ The Guardian | 2014-12-17 00:00:00 UTC ]
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Colombian Online Library El Libro Total Expands Into Print

Colombia's El Libro Total, a free multimedia online library of more than 45,000 titles, is now expanding into mobile and print editions. The post Colombian Online Library El Libro Total Expands Into Print appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-11 00:00:00 UTC ]
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How A Comic Book Writer Helped Ghostface Killah Create His New Album

Most great hip-hop collaborations involve an MC and a producer. For 36 Seasons, Pretty Toney turned elsewhere.Last year, comic artist Matthew Rosenberg, a lifelong Wu-Tang Clan fan, sent off pitches to several rappers with ideas for album stories. When he got the call that rapper Ghostface... Continue reading at Fast Company

[ Fast Company | 2014-12-10 00:00:00 UTC ]
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What Facebook’s search feature means for brands, publishers

Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-10 00:00:00 UTC ]
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Can Proper Licensing Help Solve Piracy Problems?

Two UK rights experts argue that physical book piracy is often due to lack of availability — so, the more content that can be licensed the better. The post Can Proper Licensing Help Solve Piracy Problems? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-10 00:00:00 UTC ]
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Zoella retreats from web amid row about ghostwritten novel Girl Online

YouTube blogger Zoe Sugg asks fans for patience while she takes a few days off, saying book controversy was ‘clouding up my brain’The YouTube blogger Zoella has revealed she is temporarily quitting the internet amid controversy over her record-breaking debut novel.Zoe Sugg’s Girl Online, about a... Continue reading at The Guardian

[ The Guardian | 2014-12-09 00:00:00 UTC ]
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J.K. Rowling celebrates 12 Days of Christmas with 12 new 'Harry Potter' stories (+video)

From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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YouTube star takes online break as she admits novel was ‘not written alone’

Bear with me, video blogger Zoella asks fans, as she takes break from internet after admitting that runaway bestselling debut Girl Online was written jointlyYouTube star Zoe Sugg has announced that she is taking a break from the internet after admitting that she did not write her bestselling... Continue reading at The Guardian

[ The Guardian | 2014-12-08 00:00:00 UTC ]
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Zoella admits Girl Online ghost-writing

Her debut novel, Girl Online, was written with the "help" of her publisher, Penguin, admits Zoella. Continue reading at BBC World

[ BBC World | 2014-12-08 00:00:00 UTC ]
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Zoe Sugg's Girl Online is fastest selling book of the year

YouTube star Zoella’s first book sells 78,000 copies in its first week, the highest first week’s sales of a new author ever! Girl Online, the first novel by Zoe Sugg AKA “Zoella” has pushed Jeff Kinney’s newest Diary of a Wimpy Kid: The Long Haul off the top of the chart as the fastest selling... Continue reading at The Guardian

[ The Guardian | 2014-12-03 00:00:00 UTC ]
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Booksellers report online boost for Cyber Monday/Black Friday

Booksellers are reporting a boost in online retail sales for the period covering both Cyber Monday (1st December) and Black Friday (28th November). The Book People ran themed Black Friday offers including on Cyber Monday yesterday (1st December) offering customers up to 80% off the r.r.p in... Continue reading at The Bookseller

[ The Bookseller | 2014-12-03 00:00:00 UTC ]
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ASCEL: 'public libraries can help children with digital'

Public libraries have a vital role in helping children navigate the digital landscape, the Association of Senior Children's and Education Librarians (ASCEL) said in a report issued today (2nd December). Continue reading at The Bookseller

[ The Bookseller | 2014-12-03 00:00:00 UTC ]
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Mentoring helps close publishing 'chasm'

Mentoring for writers is essential as editors, publishers and literary agents become ever busier, authors have told The Bookseller, claiming that everyone in the publishing process benefits from writers having guidance from others in the industry who can act as a sounding board, and champion... Continue reading at The Bookseller

[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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Thanksgiving weekend was kind to some independent bookstores (+video)

Overall, Black Friday sales are said to have dropped this year, but some independent bookstores reported strong sales on Friday and Saturday of the holiday weekend, even as they celebrated the Indies First bookstore initiative. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-02 00:00:00 UTC ]
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Online advent calendar fundraiser from BookTrust

Booktrust will next Monday (1st December) launch an online advent calendar to raise money for books for vulnerable children, featuring authors Malorie Blackman, Julia Donaldson and Chris Riddell. Each day a picture of a celebrity or author will appear behind a calendar window with a... Continue reading at The Bookseller

[ The Bookseller | 2014-11-30 00:00:00 UTC ]
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VIDEO: 'Boys are never taught not to rape'

An investigation into the rape trial of an Aussie rules footballer has been awarded Britain's leading sports book prize. Continue reading at BBC World

[ BBC World | 2014-11-28 00:00:00 UTC ]
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