Revlon Products Play a Starring Role in #GoBold, Hearst's New Digital Video Series

Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages, digital-display ads and social media promotions.Hosted by Laverne Cox, a cast member on Netflix's "Orange is the New Black," contestants on "#GoBold" compete in challenges, such as creating a magazine spread to communicate their personalities. Revlon products are integrated into the episodes. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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The Longest Book Series to Get You Through Winter 2020, AKA The Longest Time of All Our Lives

Get through the winter with some of the longest series on shelves, including The Guin Saga by Kaoru Kurimoto. Continue reading at Book Riot

[ Book Riot | 2020-10-23 10:34:00 UTC ]
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Nigeria’s Digital Aké Arts and Book Festival Opens Today

The seventh Aké Arts and Book Festival in Lagos is all online and available for all to see. Events are free and open to the public. The post Nigeria’s Digital Aké Arts and Book Festival Opens Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-22 19:32:42 UTC ]
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After Digital Conferences, Booksellers See Hybrid Future

Following the recent slate of virtual regional bookseller conferences, both organizers and participants anticipate that in-person gatherings will make a return someday and will be part of a hybrid model that includes enhanced virtual programming. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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Samantha Bond to play the Queen in Windsor Knot audiobook

Samantha Bond will narrate the audiobook of S J Bennett’s novel, The Windsor Knot. Continue reading at The Bookseller

[ The Bookseller | 2020-10-21 13:14:02 UTC ]
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Torday returns to The Last Wild series with Hachette Children's

Piers Torday will revisit The Last Wild series with prequel The Wild Before, to be published by Hachette Children's Group in March 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-10-20 16:12:08 UTC ]
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Overall Frankfurter Buchmesse Digital Attendance: 200,000 Users

The world's largest trade show registered 4,165 buyer and sellers on its Frankfurt Rights platform, 2,388 on the B2B 'matchmaking tool.' The post Overall Frankfurter Buchmesse Digital Attendance: 200,000 Users appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-19 08:14:46 UTC ]
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Our Frankfurt Magazine: Denmark’s Saga Egmont Is Hiring for Digital Releases

With a goal of building digital revenue 'our authors can make a living from,' Saga Egmont's Lasse Horne is staffers for digital. The post Our Frankfurt Magazine: Denmark’s Saga Egmont Is Hiring for Digital Releases appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-18 13:25:15 UTC ]
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Puffin wins six-figure auction to publish Carney's debut MG series

Puffin has acquired debut middle-grade series, The Accidental Diary of B.U.G, from author-illustrator talent Jen Carney in a "heated" six-figure auction. Continue reading at The Bookseller

[ The Bookseller | 2020-10-15 21:47:37 UTC ]
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Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’

The next Publishing Perspectives Talk at the 2020 Frankfurt Book Fair is on the digital-format usage by consumers during pandemic lockdowns. The post Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 20:46:14 UTC ]
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S&S snaps up Foulkes' vampire middle-grade series

Simon & Schuster has pre-empted debut author Alex Foulkes' Rules for Vampires middle-grade series. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 20:29:58 UTC ]
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PW Star Watch 2020 Superstar: Nivia Evans

Nivia Evans, editor at Orbit Books, was named PW Star Watch Superstar at a virtual celebration held over Zoom by Publishers Weekly and Frankfurter Buchmesse on October 13. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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Walters joins all-star cast to narrate Victoria Wood's biography

Julie Walters will be featuring as part of an all-star cast for the audiobook of Jasper Rees' authorised biography of Victoria Wood, Let's Do It. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 08:49:54 UTC ]
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Higher Digital Sales Drove Gains of Adult Books in August

Sales of downloadable audio jumped 32% in August over a year ago and e-book sales rose 14.6%. With hardcover sales up 29% in the month, sales of adult books rose 13.2% in August, according to AAP's BookStat. Total industry sales inched up 0.3% in the month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-13 04:00:00 UTC ]
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Time to look at digital media through 'hot' and 'cold' channels

YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at Media Week

[ Media Week | 2020-10-12 09:21:30 UTC ]
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Avon snaps up 'brilliantly crafted' Belfast crime series from Dempsey

Avon has snapped up Who Took Eden Mulligan? and one further book by Sharon Dempsey, marking the start of a “brilliantly crafted” Belfast-based crime series. Continue reading at The Bookseller

[ The Bookseller | 2020-10-09 14:20:32 UTC ]
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Walker pre-empts 'irresistible' middle-grade series in six-figure deal

Walker Books has acquired Justyn Edwards’ debut middle-grade series in a three-book, six-figure deal. Continue reading at The Bookseller

[ The Bookseller | 2020-10-08 20:32:38 UTC ]
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Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
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Can’t get enough Game of Thrones or Star Wars? New editions on cult favorites are here to satisfy.

Escape again into the worlds created by George R.R. Martin, Ray Bradbury, Lewis Carroll and more. Continue reading at The Washington Post

[ The Washington Post | 2020-10-06 10:57:16 UTC ]
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'Strictly' star Oti Mabuse waltzes into two-book deal with Walker

Walker Books has signed a deal for two picture books from "Strictly Come Dancing" professional Oti Mabuse. The first title, Dance with Oti, will be published in summer 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-10-06 03:03:05 UTC ]
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