'Revamp marketing and publicity’, Gay and Uviebinené urge industry

Publishers and industry "gatekeepers" need to rethink and “revamp” the way they market books, authors Roxane Gay and Elizabeth Uviebinené have said. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-11-19 17:39:30 UTC ]

Other news stories related to: "'Revamp marketing and publicity’, Gay and Uviebinené urge industry"


BA urges members to lobby MPs on High Street future

The Booksellers Association is urging members to write to their MPs today expressing their... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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S&S' Midson to become publicity consultant

Simon & Schuster non-fiction commissioning editor Colin Midson is leaving the company to set... Continue reading at The Bookseller

[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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Digital marketeers set for busy Christmas Day

Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing campaigns


Google partners with Bloomsbury Public Library Online

Google is partnering with Bloomsbury's Public Library Online, sponsoring two of the digital... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #google partners


Bloomsbury Institute enters reader events market

Bloomsbury has set up a literary events arm called Bloomsbury Institute, hosting literary salons... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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PA appoints new Head of Public Affairs

The Publishers Association has appointed a new head of public affairs, Gemma Hersh. Meanwhile... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers association #public affairs


Scholastic targets younger market

Scholastic UK is building its younger fiction in order to replicate its strength in the Young... Continue reading at The Bookseller

[ The Bookseller | 2011-11-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #scholastic uk


Academic sector outperforming market

The surge of students attending higher education institutions ahead of funding changes in 2012... Continue reading at The Bookseller

[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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New SoA chair urges ebook rate rethink

Falco creator Lindsey Davis has become the new chair of the Society of Authors, vowing to... Continue reading at The Bookseller

[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Earning More Than an ‘A’: Master's Programs Fill the Needs for a More Complex Industry

The wide world of publishing is changing; everyone will tell you that. But if you ask what about publishing is changing, you’ll likely hear about the decline of physical books or the growth of digital books. And while the loss of bookstores and the latest, lightest e-reader make for compelling... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #visible change #compelling stories #digital books #physical books #wide world


Australian book industry moves to ease import restrictions

Written By: Bookseller Staff Publication Date: Wed, 09/11/2011 - 09:15 Australia’s publishers have moved to compromise in the battle to protect their industry from parallel importing. According to a report from Inside Retail, the Book Industry Strategy Group (BISG) has made a recommendation to... Continue reading at The Bookseller

[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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Industry struggling with digital skills lag

Written By: Tom Holman Publication Date: Tue, 08/11/2011 - 15:57 The books industry is not doing enough to attract and train staff to take advantage of the surge in ebook sales, this year’s Digital Book Census survey from The Bookseller has found. The survey of more than 2,200 people, nearly... Continue reading at The Bookseller

[ The Bookseller | 2011-11-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook sales #books industry


World Book Day to revamp for 2012

Written By: Lisa Campbell Publication Date: Mon, 07/11/2011 - 09:15 World Book Day is set for a 2012 revamp, with new management, branding and digital promotional ideas hoping to achieve more than one million book token redemptions. WBD will return on 1st March 2012—led by children’s marketing... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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PA conference to study changing international markets

Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 09:00 The Publishers Association's international conference will focus on issues such as export sales and the growth of the English language, with speakers to include Barnes and Noble vice-president of digital content Theresa... Continue reading at The Bookseller

[ The Bookseller | 2011-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #uk publishers #international markets #british council #susie nicklin #english language #export sales #international conference


Content Marketing Has Arrived. Should Publishers Be Worried?

September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
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Trump, Rich Dad's Kiyosaki Put Twist on E-book Marketing

Donald Trump has trained his eye for promotion on ebooks, teaming up with Robert Kiyosaki, author of "Rich Dad Poor Dad," in a new twist on the traditional... Continue reading at PC World

[ PC World | 2011-10-07 00:00:00 UTC ]
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BA urges government action to protect bookshops

Written By: Lisa Campbell Publication Date: Mon, 03/10/2011 - 18:41 High street bookshops need help from the government if their presence there is to continue, the c.e.o. of the Booksellers Association has said. Tim Godfray called on the government to give rate relief to businesses with a... Continue reading at The Bookseller

[ The Bookseller | 2011-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mortar booksellers #high streets #booksellers association


PPA appoints James Papworth as marketing director

The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. Continue reading at Media Week

[ Media Week | 2011-09-23 00:00:00 UTC ]
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Rochester hired for Pan Mac website revamp

Written By: Graeme Neill Publication Date: Thu, 22/09/2011 - 08:47 Sophie Rochester, founder of digital site the Literary Platform, has been hired by Pan Macmillan in a web consultancy role. She will work until early 2012 on collating, developing and curating content for the publisher's... Continue reading at The Bookseller

[ The Bookseller | 2011-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #james long #pan macmillan #literary platform


Turkey to be LBF Market Focus 2013

Publication Date: Tue, 20/09/2011 - 08:33 Turkey is to be the the Market Focus partner of London Book Fair 2013. The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #public events #british council