Written By: Lisa Campbell Publication Date: Mon, 07/11/2011 - 09:15 World Book Day is set for a 2012 revamp, with new management, branding and digital promotional ideas hoping to achieve more than one million book token redemptions. WBD will return on 1st March 2012led by childrens marketing specialist Kirsten Grant as its new director and Penguins Joanna Prior as chairwith a new push after what Prior described as a loss of energy for redemptions which were not getting children excited enough. read more Continue reading at 'The Bookseller'
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
Over the course of a wildly creative career, Dav Pilkey has written and drawn more than 60 books that have gotten millions of children excited about reading with their goofy, gross-out humor and genuine empathy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-20 05:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 07/11/2011 - 09:15 World Book Day is set for a 2012 revamp, with new management, branding and digital promotional ideas hoping to achieve more than one million book token redemptions. WBD will return on 1st March 2012led by childrens marketing... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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