Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse, as seen in recent data from Digiday+ Research. Continue reading at 'Digiday'

[ Digiday | 2024-05-30 04:01:00 UTC ]
News tagged with: #research briefing #publisher events #publisher-hosted events #yorker refocused #newsletter strategy #recent data #digiday+ research #digital media

Other Publishing stories related to: 'Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities'


Hearst Magazines group publishing director returns to IPC Media

Drew Kirkland, group publishing director for weekly women's and TV titles at Hearst Magazines UK, has been appointed publishing director for TV brands at IPC Media. Continue reading at Media Week

[ Media Week | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipc media #weekly women #tv titles #tv brands


US law firms target Apple and US publishers over ebooks

Written By: Bookseller Staff Publication Date: Tue, 23/08/2011 - 09:10 Several US law firms have now filed lawsuits against Apple and major US publishers alleging what one described as a "horizontal conspiracy" to fix and increase the price of ebooks in the US. One firm also now moved for the... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #law firms


Chaos hinders Japanese ebook market

Written By: Michael Fitzpatrick Publication Date: Tue, 23/08/2011 - 08:26 A confusing maze of ebook stores, a difficulty in rendering text and high costs of purchase are dissuading Japanese customers from buying into ebooks. The chaotic melee now taking place in Japan, as publishing makes room... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook stores #high costs #taking place


S&S to publish ebook star John Locke

Written By: Graeme Neill Publication Date: Mon, 22/08/2011 - 15:00 Simon & Schuster US has signed a deal to publish the physical editions of John Locke's Donovan Creed novels in North America. In June, Locke became the first self-published author to sell more than one million ebooks... Continue reading at The Bookseller

[ The Bookseller | 2011-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john locke #physical editions #self-published author #million ebooks


Holistic Publishing 1O1

Digital technology is transforming the world of textbook publishing much as it is changing every other aspect of the book world. Digitization is bringing down the cost of textbook content, transforming static print works into interactive learning experiences and allowing publishers to create and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book world #digital technology #textbook publishing #allowing publishers


Will January 1, 2013, Be Doomsday for Publishers?

As Don Henley told the New York Times, what's at stake is "fairness" and "parity." The Eagles lead singer, who also heads a group called the Recording Artists Coalition, was referring to a revision to copyright law, made in the 1970s, that could drastically affect the ownership of some of the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #group called #copyright law #classic rock


Publisher Spending Flat on Manufacturing/Production Technology

The good news: Publishers aren't cutting manufacturing and production budgets as much as they did last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers aren


Digital companies "have stranglehold on publishing"

Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 15:35 Canadian novelist Kate Pullinger has said the power of Amazon, Apple and Google has put publishers in a "difficult situation". read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital companies #put publishers #difficult situation


Argos to launch ebook offer

Written By: Lisa Campbell Publication Date: Fri, 19/08/2011 - 08:50 High street stalwart Argos is planning to launch ebooks on its website in a bid to grow its recently launched book offer. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #launch ebooks


Amazon Set to Publish Pop Author

Amazon moved aggressively to fulfill its new ambition to publish books as well as sell them, announcing that it had signed Timothy Ferriss, the popular self-help guru. Continue reading at The New York Times

[ The New York Times | 2011-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon set #publish books


EIBF denies link with Publish America

Written By: Charlotte Williams Publication Date: Tue, 16/08/2011 - 08:45 The Edinburgh International Book Festival has said it has no relationship with print-on-demand publisher Publish America, after the US firm sent letters to its mailing list of authors promising their books will be... Continue reading at The Bookseller

[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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Amazon publishing a "concern"—Barnsley

Written By: Graeme Neill Publication Date: Tue, 16/08/2011 - 15:46 Amazon's move into publishing is a "concern" and the business is close to being in a monopolistic position, according to the c.e.o. of HarperCollins. Victoria Barnsley was the latest book trade figure to appear on BBC Radio 4's... Continue reading at The Bookseller

[ The Bookseller | 2011-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing #victoria barnsley


Laura Frerer-Schmidt Named Publisher of Women’s Health

Laura Frerer-Schmidt has been named publisher with Rodale’s Women’s Health magazine. Slated to begin her new position on September 6, Frerer-Schmidt comes from Self magazine, where she was associate publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #womens health #named publisher #associate publisher


Publishers "lax" on physical quality of books - Daunt

Written By: Lisa Campbell Publication Date: Mon, 15/08/2011 - 15:49 Waterstone’s m.d. James Daunt has accused publishers of being “lax” in not paying enough attention to the physical quality of books while warning bricks and mortar bookshops will not survive unless they are good enough. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #accused publishers #james daunt #warning bricks #mortar bookshops


Parenting.com and TODAY.com Partner in Cross-Branding Strategy

Bonnier’s Parenting website announced its partnership with the TODAY show’s website; offering Parenting.com and Today.com users a wider breadth of content, and advertisers a greater reach for their campaigns. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-11 00:00:00 UTC ]
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Fig Tree to offer Food DIY

Written By: Benedicte Page Publication Date: Wed, 10/08/2011 - 10:44 Juliet Annan at Fig Tree has won a "hotly contested" auction involving seven bidders to buy cookery manual Food DIY by Tim Hayward. Annan acquired world rights to the book, and a second volume, from Tim Bates at Pollinger Ltd... Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fig tree #hotly contested #tim bates #one-stop guide


AppWatch : A Look at What Publishers are Launching in the Mobile Space

Move Over Rubik's Cube ... There's a New, Addicting Puzzle in Town App: Esquire's Hardest Puzzle Ever Produced by: Esquire magazine (Hearst) Price: First level and sponsor level are free; next four levels cost $4.99 (total) to... Continue reading at Publishing Executive

[ Publishing Executive | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile space


Apple and US publishers face agency lawsuit

Written By: Philip Jones Publication Date: Wed, 10/08/2011 - 09:40 FIve US publishers and Apple have been named in a US lawsuit alleging the companies "illegally fix prices of electronic books" and that the five publishers "forced Amazon to abandon its discount pricing and adhere to a new... Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic books #agency model


July retail growth "modest", amid poor book market

Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modest improvement #lowest level


From "Most Effective Digital Mag Brands" to "7 Magazine Web Sites That Suck"

Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audience