Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse, as seen in recent data from Digiday+ Research. Continue reading at 'Digiday'

[ Digiday | 2024-05-30 04:01:00 UTC ]
News tagged with: #research briefing #publisher events #publisher-hosted events #yorker refocused #newsletter strategy #recent data #digiday+ research #digital media

Other Publishing stories related to: 'Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities'

Macmillan to publish Queen Mother's letters

William Shawcross, whose official biography of the Queen Mother was published by Macmillan in... Continue reading at The Bookseller

[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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iBooks Author Offers Free E-Textbook Creation

iBooks Author is a free Mac app designed to let authors and publishers easily create multimedia-rich e-textbooks for the iBooks 2 app. Continue reading at PC World

[ PC World | 2012-01-19 00:00:00 UTC ]
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vjoon’s Alliance with Adobe® in Tablet Publishing Pays Off for Customers

vjoon®, a leading provider of cross-media publishing platforms and a global Adobe Digital Publishing Suite (DPS) reseller, announces that vjoon customers such as Condé Nast, National Geographic, Reader’s Digest, Red Bull, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-19 00:00:00 UTC ]
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Gardner signs deal with Hot Key

Hot Key Books has signed a one-book deal to publish Sally Gardner's latest title Maggot Moon... Continue reading at The Bookseller

[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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Publishers reinvent Woolf and Joyce as copyright lapses

Classics publishers are refreshing their editions of modernist authors James Joyce and Virginia... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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Indie publishers enjoy 'strong' Christmas

Independent publishers have reported a stronger Christmas than in 2010, with Waterstones showing... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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IPC Media appoints Evans as publisher of Marie Claire

IPC Media magazine Marie Claire has appointed Toby Evans as publisher, from his position as associate publisher on woman's weekly title Look. Continue reading at Media Week

[ Media Week | 2012-01-06 00:00:00 UTC ]
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Publishers look to digital as physical sales slump £100m in 2011

Strong ebook sales over the festive period compensated for the decline in physical sales,... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Barnes & Noble Shops Publisher

Barnes & Noble Inc. has put its Sterling Publishing business up for sale, say people familiar with the situation, signaling a likely end to its decades-long involvement in the publishing of its own books. Continue reading at AllThingsD

[ AllThingsD | 2012-01-05 00:00:00 UTC ]
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B&N to shed publishing arm

American book chain Barnes & Noble is reportedly seeking bids for its publishing arm Sterling... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Dawn Porter follows editor to Hot Key Book

Hot Key Books has signed two-books by journalist Dawn Porter, as the author follows her editor... Continue reading at The Bookseller

[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Meredith Acquires FamilyFun Magazine from Disney Publishing Worldwide

Meredith Corporation is acquiring the assets of Disney Publishing Worldwide’s FamilyFun. Beginning in March 2012, FamilyFun and its associated special interest publications, as well as Toyhopper and other magazine apps, will be published by Meredith. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-04 00:00:00 UTC ]
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Digital Domain: For Libraries and Publishers, an E-Book Tug of War

E-books and audio books on the Web site of the New York Public Library. Publishers are waiting for an industrywide approach to e-lending to gel. Continue reading at The New York Times

[ The New York Times | 2011-12-25 00:00:00 UTC ]
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Wimpy Kid author files lawsuit against Zombie Kid publisher

Jeff Kinney, author of the Diary of a Wimpy Kid series, has filed a trademark lawsuit against... Continue reading at The Bookseller

[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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Ziff Davis Enterprise Debuts Live Digital Event for Tablet, Smartphone and Web Consumption

Ealier this month, Ziff Davis Enterprise [ZDE] completed a significant step in its OmniDigital strategy, rolled out earlier this year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-22 00:00:00 UTC ]
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Publishers pick their wishes and misses of 2012

The Good Muslim, The Marriage Plot and Go the F**k to Sleep are among the books literary... Continue reading at The Bookseller

[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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Digital marketeers set for busy Christmas Day

Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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Faber to publish Cowell biography

Faber is to publish a "definitive" biography of entertainment mogul Simon Cowell by... Continue reading at The Bookseller

[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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Trend Report: Are paywalls the only way forward for online publishers?

It's been 18 months since News Corp erected paywalls around The Sunday Times and The Times. Mike Fletcher assesses whether the paywall model is the future for online publishing and talks exclusively with News International to discover a shift in strategic thinking. Continue reading at Media Week

[ Media Week | 2011-12-14 00:00:00 UTC ]
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